What are the advantages and disadvantages of WeChat marketing?

1, closed-loop system, there are many ways to attract users;

2, the user's pertinence is easier to improve the conversion;

3, the marketing method is simple, as long as it takes time to do it well;

4. The forwarding speed is fast and it is easy to achieve large-scale promotion effect.

WeChat Store Opening-The WeChat Store Opening (WeChat Mall) here is not a self-operated platform of Tencent after the upgrade of the WeChat "Selected Commodities" channel, but a platform for merchants to apply for WeChat payment rights and open WeChat stores. There are two conditions for the official WeChat account to apply for WeChat payment authority: the first must be the service number; Second, you need to apply for WeChat authentication and get the permission of WeChat advanced interface.

After merchants apply for WeChat payment, they can further use the open resources of WeChat to build WeChat stores.

Wechat marketing tools:

Provide multi-industry full-featured WeChat marketing functions, provide enterprise WeChat marketing promotion platforms in different industries, provide interactive WeChat customer marketing service functions for merchants, build micro-official website and micro-mall for merchants, provide QR codes and related mobile marketing functions, assist enterprises to realize O2O, and provide intelligent robots, coupons, lottery tickets, membership cards and other functions, which is efficient and labor-saving. Common WeChat marketing tools are: Tang Wei, etc.

Wechat marketing is inseparable from the platform support of Wechat WeChat official account. Consumers can realize the online and offline integrated service mode of micro-member, micro-push, micro-official website, micro-stored value, member recommendation commission, product inquiry, purchase, experience, interaction, order placing and payment as long as they connect with the WeChat member cloud marketing system through the WeChat public platform.