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Summary of Four Reports on Graphic Design Practice in 2020
Summary of 2020 Graphic Design Practice Report (I)
I. Preface I don't think graphic design is a chic industry, nor is it as easy as others think. I deeply realize that having rich knowledge is a necessary quality for an excellent graphic designer. Therefore, in the days to come, I still have a lot of books to read and a lot to learn. Furthermore, the graphic design industry is an industry that needs constant innovation, and graphic designers should not only be expert, but also know how to do it.
Second, the purpose of the internship
Through the knowledge and study of graphic design, I have a more detailed understanding of the software I have learned, a more comprehensive understanding, a deeper understanding of the knowledge I have learned, and a combination of learning and application.
Third, the internship time
Four. Name of internship unit xx Company
Verb (abbreviation of verb) practical content
During my internship, I deeply felt that design usually lacks sufficient market and management experience, and the design works made are often out of touch with the market economy; As managers, they usually lack design foundation and aesthetic ability, and often limit designers' thinking and innovation too much in pursuit of market benefits, ignoring the importance of design elements, leading to vulgarization of design. Therefore, we should not only skillfully use the basic design theory, but also have a preliminary understanding of management, marketing and financial management. Therefore, the theoretical knowledge learned in school is far from enough. We need to practice, enter the company and combine theory with practice, which is also the purpose of our internship course.
When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me participate in the design of the company's advertising poster, just to test my ability in the design process.
Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. However, due to lack of experience, I failed to make a good design plan at first. Later, through the guidance of the design director and the help of colleagues, plus the professional knowledge of the school, a better plan was made. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.
Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the requirements, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer, so that the design can satisfy the customers as much as possible and attract the attention of consumers.
After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.
This is my trivial thinking about design during my internship. In order to see my progress in design creativity and humanistic quality, I will record it here. Design is not an easy industry. In fact, designers are lonely and forgotten. In the experimental video for Harvard college students, we can find that 75% of our designs are actually ignored, so how to arouse people's attention to design with skills is something that designers must pay attention to.
In this internship, what I learned most was how to get along with people in society and work. If you want to handle your interpersonal relationship well, you must first know how to cooperate and share, that is, share your opinions with others, listen to and accept others' opinions. This undoubtedly promoted the smooth progress of my work and won the recognition and support of my colleagues. Second, smile. I think smiling can make colleagues become familiar from strangers and make work less boring. Moreover, I want to listen to my colleagues in the office telling interesting stories about life and office, and occasionally talk about business. As I am only an intern, I am not qualified to give them more advice, so I choose to listen. They are all professionals and have more experience than me, from which I can learn some skills, listen to their methods and attitudes towards things, and sometimes I will add some personal opinions appropriately to narrow the distance between me and them. If people want to gain a foothold in society, they must rely on this or that relationship, followed by how to understand people, how to get along with people, how to make others like you, and how to make others think so. If you don't get along well with your colleagues, it means that you are excluded from this company, unable to work, and have no relaxed, friendly and happy mood, which will seriously reduce work efficiency.
Therefore, the traditional theory on paper can no longer meet the strict requirements of society and industry for fresh graduates. During the internship, due to the gap between my study and practice, I can only engage in some trivial daily affairs, but my leaders and colleagues in the same group gave me great help and support, so that I learned a lot in this internship and found my own shortcomings. The company's teachers have a serious and rigorous work style, a calm and persistent way of thinking, and are kind and friendly, harmonious and friendly.
I learned a lot through my internship. Internship has had an impact on my whole attitude towards life. I have become a more stable, reliable and practical person, instead of just having unrealistic dreams. Working in the company this time, I learned a lot of different professional knowledge. Of course, this is only a huge field of Mao Jiu's knowledge. I made a brief analysis of the views of employers in contemporary society. At present, most enterprises like to use fast employees, that is, they can create benefits for the unit immediately, which is the general mentality of employers at present. This puts higher demands on graduates. Graduates should study and work in a targeted manner according to market demand, and increase their skills through practice, which can not be ignored.
Finally, thank you for this wonderful time, my company, all the people who trained me, and my colleagues who helped and supported me all the way, which made me full of passion and courage on my way forward! Let me constantly absorb knowledge in the ocean of knowledge and constantly improve myself! Thank you for your hard work and teaching, giving me meticulous care, and letting me light the light that illuminates the way forward.
Summary of 2020 Graphic Design Practice Report (2)
I. Foreword After the internship, I got a great understanding of this internship and learned more professional knowledge. Through this internship, I will officially graduate and find a formal job. This internship helped me a lot.
Second, the purpose of the internship
Through social practice, master professional skills skillfully, apply what you usually learn to practical work, and understand art design institutions and their departments, daily business activities and overall situation. And realize art design from it. Plan the relationship between activities and manpower, capital and society, so as to prepare for entering the society in the future.
Third, the internship time
Fourth, the internship location
Xx Road xx Graphic Design Company
Verb (abbreviation of verb) practical content
After the end of this semester's course, I began to look for an internship with a design company, because the theoretical knowledge I learned at school is far from enough. We need to practice, join a design company and combine theory with practice, which is also the purpose of our internship course. After searching for a long time, I finally found a small design company on the road.
It took a lot of effort to enter this small design company. They don't need our students at all. After repeated explanations and requests, they agreed to let me practice there.
This design company is a typical small local company with small scale and little business. Its company mainly consists of storefront design, inkjet advertising design, wall advertising, rendering processing and other business components.
This company has a relatively small staff, which is stable at about 5 people, and there is little advertising business. The internal setup of the company is similar to that of other companies at the same level; The boss is the general manager of the company, responsible for the overall planning and management of the whole company; There are business department, production department, design department and installation department. Because the company is small in scale and the internal staff can operate flexibly, I have also been able to participate in the development and exchange of copywriting, creativity and customer service of several customers, and gained many rare opportunities for learning and exercising. The following is my internship diary and the working status of the design projects of major clients I participated in.
When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor.
Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. Due to lack of experience, I couldn't find a clue at first and didn't know what to do. At first, I was mainly responsible for some trivial work. I haven't really participated in a relatively complete event planning. After two days of running-in, I have some understanding of my own shortcomings and deficiencies. I didn't have enough practical exercise opportunities at school, so now I can't do anything well and I'm not proficient in software operation. And can't respond to customers' requirements immediately.
Through the work practice in the first two days, I have a basic understanding of the company's design process. First, the customer puts forward the demand, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer and making the design satisfy the customers as much as possible. And some customers will stare at the designer to complete the design task, often this way is basically done according to the wishes of customers. What designers dislike most is this kind of customers, which can easily lead to the lack of creativity and innovation in design, because most customers still don't understand design, and they pursue the timeliness of design. Bright colors are customers' first choice, because they think it will attract consumers' attention.
After a few days of trivial design tasks, I learned a lot that can't be mentioned in textbooks. I learned what I couldn't learn in school, how to communicate with customers, how to figure out customers' psychology, exercised my communication skills and realized the general process of design. During this short internship, I learned a lot and made a preliminary understanding and exercise for entering the society in the future, which can be described as fruitful.
Sixth, the internship experience
The short-lived intern survived. Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold. From the study, I also have a deeper understanding of the personality and potential of the design industry. As one of the future designers, we should not only master the design theory, but also fully understand the market. As a designer, we should constantly explore ideas, fill the gap between designers and managers, and make design and market more integrated.
Summary of 2020 Graphic Design Practice Report (3)
First, introductory internship is a must-have experience for every college graduate, which enables us to understand the society and consolidate our knowledge in practice; Internship is also a test of every college graduate's professional knowledge. It makes us learn a lot of knowledge that we can't learn in class, which not only broadens our horizons, but also increases our knowledge, which lays a solid foundation for us to further move towards society in the future and is also the first step for us to work.
Second, the purpose of the internship
1, I hope to test my three-year study in college through social practice.
I hope to know more about my major, not just books, but to teach me something with practice.
By participating in social practice, I have exercised my ability to communicate with others. After all, its purpose is to make me better stand in the society after one year.
Third, the internship time is xx, xx, xx, xx, XX, XX, XX.
Fourth, the internship location xxxxxx design studio
Verb (abbreviation for verb) internship experience
It was easy to walk into the company for an interview on the first day, because I was interviewed by a woman in her thirties, wearing a cheongsam, with a funny conversation and not much airs. Later, I learned that this is one of our bosses, a strong woman, who got into the kitchen in the lobby. In fact, we didn't think much about design knowledge during the interview. We just asked me to make a poster of a snack shop, and then let me take a list on QQ and make it into a finished product. Later, we gradually got to know each other. Our female boss told me that she didn't actually like me directly that day, but she thought I was fine when chatting later, and then hired me. I suddenly felt that my personality exploded in the interview.
Tell me about my feelings when I received the list on QQ during the interview! When our boss asked me to communicate with my clients, I was actually in a panic at first, because I had never encountered such a situation in my previous interview experience. Then I sat in front of the computer, and the customer made some demands on me. I did it according to his requirements, and sent the renderings to the customers after the production was completed. However, due to my own nervousness and lack of experience, the production was slow, and later I failed to meet the requirements put forward by the customers. So I felt a mess myself, and then the customer called to urge me, but the beauty was that I made it myself and was affirmed by the customer. But I'm still dying! ! ! Through this interview, I think I should strengthen my software operation ability, so I will study and exercise very hard in the future. I have been studying, whether at work or after work, because I know that learning is like sailing against the current, if you don't advance, you will retreat!
Tell me more about my experience when I first arrived at the company! The first day I came to the company, I didn't know what to do, and nothing would fit in. I'm just looking here and browsing there. Finally, the company's teacher showed me the way and asked me to imitate the tutorial with Photoshop and CorelDraw software and make some simple pictures. Finally, I found something to do, so I started to go to the picture. To tell the truth, I used to do the same thing at school, but the effect was not very good, because I stopped doing it when I encountered difficulties or didn't understand it, but now I have a teacher around to ask me what I don't understand, which has benefited me a lot. If you use a few tips in the process of painting, you can really get twice the result with half the effort.
Sixth, the internship content
1, understand the company profile, organizational structure and functions of various departments.
The company has excellent design team and senior designers. Is a professional decoration enterprise integrating design, construction and service, mainly engaged in decoration consultation, design and construction of ordinary houses, middle and high-grade houses, villas, hotels, shops, office buildings and other spaces. Enterprise tenet: customer satisfaction is the standard to test our work; Enterprise spirit: attitude determines everything, and details determine success or failure; Outlook on life: self-improvement, high morality; Service concept: there are no picky customers, only imperfect services.
Through a week's study, I have a certain understanding of the company's organizational structure and departmental functions. Among them, the company's existing organizational structure is roughly:
General Manager: Review pre-settlement book, decoration engineering construction contract and decoration design entrustment contract, and review drawings, including scheme drawings, construction drawings, completion drawings and design changes;
Marketing Department (Business Department): responsible for business contact, communication, negotiation, coordination and contract signing with the owner;
Design department: design the whole construction of the project, and arrange relevant personnel to draw drawings by computer; Project manager: responsible for the organization, management and compilation of safety measures for project construction personnel, and filling in the construction personnel arrangement table, etc.
Administration Department: Manage the company's relevant documents and assist the general manager to adjust and deploy the company's personnel;
Finance Department: Report the expenses of the company and the accounting results of various businesses in time, and report to the general manager in time.
2, familiar with the company's design software and workflow.
In the second week, I first learned and mastered the design software. The company's graphic design software is PS and CorelDraw. Personally, I prefer to use PS, so I searched some learning videos and some advertising cases about PS on the Internet. I encountered some problems while watching videos and advertising cases. Whenever I encounter a problem, I will consult my supervisor or other colleagues, and they will patiently explain to me how to make that effect and the problems that should be paid attention to. During this period, the supervisor gave me a set of compressed files of PS500 use case diagrams, which contained many examples, including special font making, filter use cases and mastering skills.
Besides, after studying and understanding these days, I have basically mastered the design process of the company. First of all, the designer receives the task assigned by the manager, communicates with the customer and understands the customer's needs. Then the designer carries out the design work, sets the first draft or sample, and puts forward the modification opinions after the customer reviews, and makes several more schemes for the customer to choose from. Finally, after the manager reviews, the proposal is finalized and submitted for printing. The workflow has taught me that the design should be both creative and rigorous. It should not only focus on the overall situation from a small point of view, but also reflect the details and creativity from the big point and the middle point. This is also the first lesson that the manager taught me.
3. Learn the PS tutorial and make a company employee card.
In the third week, the company asked me to participate in the ongoing design project and let me exercise myself. I first read several cases in the PS tutorial given to me by my supervisor. I hope I can improve my PS ability so that I can use it freely in future design projects. For example, making Bas stereoscopic effect characters, LED style effect characters, dot-hole-face characters, paper effect characters, meteor effect characters, rainbow effect making, page scrolling effect, mosaic effect, etc. Besides studying PS, the company gave me the task of designing employee cards.
Seven, internship experience
In just one month, I have a deeper feeling and understanding of advertising. The practicality of design is very important and it is a good way of communication. Designers should keep close contact with the leadership team of the enterprise and collect feedback from the leaders of the enterprise together with the design team. On the other hand, the practice of "external" comes from "internal" and "internal" comes from "external". Our works, especially those that appear in public, can't go unnoticed. Whether it is right or wrong, it is impossible not to see it, and this is the responsibility of our design. At this point, I think the communication between disciplines is very important. For example, if graphic designers want to communicate with the public in a plane way, they need to show their designs to architects, urban designers, sociologists and industrial designers. But our design should be people-oriented, consider the city and the environment, contribute to the new culture, and engage in design with new aesthetic feeling and respect for the citizens. I used to think that typesetting should be a very simple job, but after real practice, I found that there were many problems in typesetting. On the first day of layout design, I didn't have an accurate proportion of the size of the text. The leader told me that the word processing was not good and the printed pictures were very uncoordinated. I remembered that I was busy late one night, and I did a typesetting that I thought was very simple for three or four times. Because the company mainly does propaganda and advertising, and mainly faces promotion, I have to devote all my energy to my work.
Through this internship, I feel that my software operation, color application and design creativity have been improved to a certain extent. The purpose of this internship is to make us grow taller in all aspects and add a cornerstone for our future foothold. Through this study, I also deeply realized the crouching tiger, hidden dragon in our industry. As a designer in the future, we should not only have good design creativity, but also have practical ability to realize creativity, not only have good practical ability, but also have certain communication ability. And a pair of eyes looking for a market. As a designer, we should constantly explore ideas, fill the gap between designers and managers, and make design and market more integrated.
Summary of 2020 Graphic Design Practice Report (IV)
In 20xx, according to my graphic design major, I entered xx Design Company for a period of 1 month. With the help and guidance of my colleagues in the company, my professional knowledge was improved in practice. Here, I exercised my ability to communicate and coordinate with others, learned social knowledge closely related to my major, especially mastered the methods and processes of effective communication between designers and customers, and became familiar with and understood various technological processes. What I have learned has laid a solid foundation for my future work. First, through my internship, I consolidated and improved my professional knowledge.
Although I studied graphic design in school for three years, I still need to learn it from scratch in practice, because there are so many things to learn. When I first arrived at the company, I admired the designers' skillful technology and superb production level. In the following days of practice, I humbly asked my teacher and learned while doing, and gradually mastered the effects of matting, drawing, typesetting and the collocation of various colors and overall layout. At the same time, I have mastered the small skills of computer software operation, such as making rounded rectangular squares in photoshop. In the past, menu operation options were basically used in schools. When I came, everyone basically used shortcut keys to operate, which was fast and labor-saving. First, you can make changes by pressing the keyboard graphic. Because the operation is so fast, you can't see how it works at all. Later, you can understand the truth through the explanation of the design teacher. So, I memorized the shortcut keys according to the menu, and after a month of practical operation, I basically mastered some tips in the drawing process. With the deepening of internship, I can master photoshop and coreldraw drawing skillfully. Dissatisfied with the internship in design, he also took the initiative to ask for various post exercises. Through my work in various positions, I have mastered the design structure and various technological processes. For example, after the customer approves a picture, the designer fills in the print sheet and attaches the graphic sample to the color printing room for inkjet printing or taking pictures.
Secondly, through the internship, I have enriched my social experience and exercised my ability.
In the process of internship, we should not only master excellent professional knowledge, superb production level and agile thinking ability, but also learn to communicate effectively with customers, so that our designers can make the desired effect for customers by keeping a close eye on the pulse of customers and what kind of effect customers want. At first, the teacher gave me a rendering. I finished the work in two hours according to the customer's request, but the customer came and said that he was not satisfied and asked me to redo it. No way, I did it again, and after several times, the customer was still not satisfied. I have no choice but to ask the teacher. The teacher told me, for example, that the effect of our colors displayed on the computer is different from that actually printed. You should patiently explain to the customer and tell him some professional knowledge. We did it at his request. This has been recognized by customers. When we finish a picture, we must first ask the customer's opinion, and we will patiently modify the places that need to be modified. If necessary, let him sit next to you, and you can modify it according to his requirements until he is satisfied.
Third, through the internship, I have a preliminary understanding of the design industry.
(1) Market conditions: the supply and demand of recruitment and job hunting are booming. According to industry insiders, today's excellent graphic designers are the "fragrant cakes" in the job market, with many employment opportunities and relatively high salaries. There are many reasons, including the full opening of China's advertising industry to foreign investment at the end of 20xx, which made China's advertising industry grow by nearly 40% annually, resulting in an increase in personnel demand. The specific performance is that nearly a thousand graphic design positions have been updated every day on major websites recently. In addition, today people's choice of products has changed from durable to beautiful and fashionable. Whether it is a mobile phone, a car or an MP3 player, the appearance of fashionable products has become one of the leading factors that determine the sales volume, and improving the appearance of products has become a top priority for civil product manufacturers. Therefore, many manufacturers and design companies recruit a large number of product appearance graphic design talents.
This kind of position has a large demand for people, a low threshold and similar job requirements. All require design major, college degree or above, work experience and familiarity with all kinds of design software. Therefore, in the face of the soaring demand of enterprises, the person in charge of the recruitment of a culture and art communication company said that such job requirements still stayed two or three years ago, which was completely unsuitable for today's needs. In the past, there were few talents who could master 1-3 computer design software, especially 3D computer design talents, but now there are many talents who can master mainstream software application technology, and the company is no longer worried about recruiting a computer operator.
With the intensification of market competition, enterprises pay more attention to the "creativity" and "design" of graphic designers. Need to have more than 3 years working experience, and have undertaken many projects such as advertising design and CI corporate image design. Also very creative, sensitive to fashion trends, sensitive to color, able to analyze product appearance design according to customer requirements and market information; According to the design analysis and design orientation, creatively put forward a variety of design schemes, and make sketches and renderings of designed products; In addition, you need to be familiar with many fields such as network, film and television, space and environmental design, and have artistic skills such as aesthetics, fine arts, advertising and chromatics. Such talents are very scarce in the market and should be tapped by enterprises. The response of job seekers is also quite enthusiastic, and there is an endless stream of applicants.
(2) Senior graphic designers should strengthen the study and exercise of management knowledge. Because the recruitment threshold of graphic design talents is getting higher and higher, relatively speaking, the professional status in the company is also rising. I found that although the job title of many companies is still "graphic designer", they need to assume the responsibilities of project manager and department head. Some companies meet outstanding talents and are directly hired as assistant to the general manager to cooperate with the general manager in the planning and design of large-scale projects.
I saw at a job fair that a job seeker applied for a job as a graphic designer. Because he has five years' working experience and displayed excellent design works on the spot, the interviewer immediately suggested that he apply for the position of "assistant to the general manager" and began to ask questions about management ability. However, due to the lack of experience in daily management positions, the applicant failed to apply successfully. According to experts, in many small and medium-sized design companies, senior graphic designers have many opportunities to be promoted to positions such as supervisors and project managers. In addition to design and technical work functions, these positions also need to undertake more management functions, such as managing the whole design team of the company, or cooperating with the general manager in workflow formulation and project design. But at present, there are few job-hopping awareness in this field among talents in the industry. Therefore, it is necessary for practitioners to make up for the defects of management knowledge in time and improve their comprehensive professional ability.
Fourth, through internship, I found my own gap, and I still need to study harder and constantly master new knowledge.
Through 1 month internship, I deeply found that there is still a lot of knowledge to learn in this field of design. I only learned a little basic knowledge at school, and when I came here, I found myself a nameless grass. A good design needs continuous learning. Some of them have mastered the production of three-dimensional effects, and some have mastered the production of animated flsh. Design requires a person's knowledge structure very highly, and needs to master mathematics, society, literature and other related knowledge. Only all-round talents produce good works. At present, there is little relevant knowledge, and it takes a hundredfold effort to become a professional designer. Through practice, I found the gap between knowledge, social experience and practice. In the future study and practice, I will continue to hone, research and improve, and become a design talent in the design field.
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