Beautiful advertising language

Midea's electrical advertising slogan: beautiful you, use beauty! Electrical appliances are going to be a beauty pageant!

Midea group

Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in real estate, logistics and other fields. With two listed companies and four industrial groups, it is the largest white goods production base and export base in China.

Midea Group, also known as Midea Group Co., Ltd., has a strong marketing network throughout the country and nearly 30 branches in major overseas markets. Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in lighting appliances, real estate, logistics and other fields. With three listed companies and four industrial groups, it is one of the largest white goods production bases and export bases in China.

Midea Group's main products are household air conditioners, commercial air conditioners, large-scale institutional air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cookers, electric pressure cookers, microwave ovens, ovens, fans, heaters, air fresheners, dishwashers, disinfection cabinets, range hoods, water heaters, vacuum cleaners, soymilk machines, electric kettles, wine cabinets, hair dryers, water heaters and other household appliances, as well as air-conditioning compressors and refrigerator compressors. It has the largest and most complete industrial chain of air conditioners, microwave ovens, washing machines, refrigerators and dishwashers in China, and the largest and most complete product group of small household appliances and kitchen appliances in China, with an annual output of more than 200 million sets of various household appliances.

First, summarize the characteristics of advertising words.

Linguistic features of classic advertising words;

1. Use rhetoric skillfully. Rhetoric is the flower of language art, and the use of rhetorical devices such as metaphor, antithesis, parallelism and repetition can make advertising words vivid and enhance the publicity effect. Example: "The eyes are the windows to the soul. In order to protect your soul, please wear glasses on your eyes. " (symbolically)

2. Pay attention to rhyme, so it is easy to read, remember and recite. Example: "thomas lee and thomas lee are different."

3. concise and clear. It not only gives people the visual beauty of neatness, but also facilitates memory and deepens the impression. Example: "Don't take the usual road!" (Meters Bang Wei Bang Wei)

4. Use idioms and idioms skillfully and turn them into your own use. Example: "Up and down feeling." (Shanghai Mitsubishi Elevator)

5. Clever use of disyllabic words, using the correlation between sound and meaning of Chinese vocabulary for comparison and suggestion. Exodus: "Be early, don't get acne." (cosmetics)

6. Emphasize the special effects of the product, such as: "Hot, cold, sweet and sour, eat if you want." (Lengsuanling Toothpaste)

7. Highlight your own personality and highlight the characteristics that competitors don't have. For example, "plant peace and reap life." (Ping An Insurance)

Second, the purpose of writing advertising words

The purpose of public service advertising words is to safeguard everyone's public interests. It pays attention to guiding people with reason, impressing people with emotion, attracting people with creativity, and pursuing the unity of ideology and artistry.

Example:

Never light your cigarette, it will turn you into a wisp of smoke. (No-smoking advertisement at gas station)

I don't know you, but I thank you. (Public service advertisement for citizens' voluntary blood donation)

3 "Caring for the elderly starts from the heart." (Public service advertisement for respecting the elderly)

4 "Care about others and be happy with yourself." (Social morality public service advertisement)