How does Pinduoduo improve its ranking?

1, title keyword

Keywords are an important factor that affects the ranking of commodities in Pinduoduo, so when optimizing the ranking of commodities, we mainly start with keywords. If you want to make products rank high by keywords, then you should use some precise keywords that are currently at the top.

2. Click rate

The click-through rate and conversion rate of commodities in Pinduoduo will affect the ranking of commodities. How can a product rank high if it doesn't even have a click-through rate? The main factors affecting the click-through rate of goods are price and main picture. Pinduoduo is a low-cost platform. The price is too high, and the click-through rate is definitely low. In visual merchandising's era, the main picture was unattractive, and buyers would definitely not click on it.

3. Commodity quality and price

As we all know, the quality of goods is the foundation of opening a store and the guarantee for the long-term operation of Pinduoduo stores. Whether the store's subsequent input cost can be reduced depends on the quality of the goods. And the price directly affects the competitiveness of Pinduoduo's goods. Many products pay attention to small profits but quick turnover. Although taking the low-cost route, in order to improve the ranking of goods, merchants still have to ensure the cost performance of goods.

4. Weight of new products

Many products have the search weight for new products, because they need fresh blood to enter, which is determined by the laws of the market. It is impossible for many products to violate the laws, so the difference is only the weight given.

5. Comprehensive quality score

Because the comprehensive weight of the store will largely determine how much search support you can get. This is actually very understandable. The stronger your own strength, the better the store foundation, and Taobao will definitely be more willing to believe in yourself. But in fact, it can be seen as Matthew effect, and the strong are stronger.

Of course, the factors that affect the ranking are far more than these, so I won't talk about specific professional knowledge here, because you can't make it clear in one or two sentences.