How to write a copy of crazy sales

Have you ever spent hours in front of the computer, and finally only wrote the copy of Qingtan vermicelli, and the rich dad asked you to "change!" Change! Change! "

Everything has a scientific methodology, and writing explosive copy is no exception. Let's take a look at some ways to make consumers crazy in buy buy.

? 6? This kind of poking method makes customers have the desire to place orders.

? 1. Sensory occupation

Suppose a customer is using your product, describe his direct feelings about eyes, nose, ears, tongue, body and heart.

Eyes: What do you see? For example, if you sell a particularly thick Greek yogurt, it is not enough to write "thick and delicious". We should write "Like ice milk, we can only dig with a spoon".

Nose: What do you smell? For example, if you sell incense sticks, don't write "full of fragrance", but write "elegant bouquet of lilies in North Africa, mixed with the smell of freshly cut grass and the smell of fresh air in the mountains".

? Ear: What do you hear? For example, if you sell a sound system, don't write "shocking sound effects", but write "A motorcycle roared by in the movie, and the roar of the motor rushed from the left ear to the right ear".

Tongue: What did you taste? For example, if you sell sweet wine, don't write "sweet and sour", but write "fresh peach juice, brisk citric acid, mixed with dense micro bubbles jumping in your mouth"

? Body: How do you feel? What did you touch? For example, if you sell summer sleeping mats, don't write "This summer sleeping mat is refreshing and breathable", but write "Lying on this summer sleeping mat, you will feel refreshing and breathable, like a breeze blowing under the summer sleeping mat. Lying for half an hour, you will be surprised to find that there is not a drop of sweat on your back!

? Heart: What do you feel inside? For example, when selling a go-kart experience project, don't write "thrilling", but write "When turning sharply, my heart beats faster and I can't help but take a deep breath"!

Do you feel different? When you describe these feelings, you have occupied the reader's association, let him mobilize his senses in his mind to follow your words, see, hear, smell and touch, so as to deeply understand the beauty of the product, and his desire to buy will also increase!

2. Fear appeal

Describe the painful scene and take "reading" as an example. Simply saying "no study, no future" is too abstract to cause a sensation. Therefore, we point out a specific painful scene-the host is talking and laughing, but you have nothing to say. The reader suddenly remembered that his heart was stung!

Exaggerate the serious consequences, you must point out that if this problem is not solved, it will bring unbearable consequences. When he discovers this, he will immediately look for a solution-your product: a book or a reading club.

Set the "painful scene" as a box and the test result as "serious consequences" so that readers can't ignore your warning. If you want to make people fear, you can make people fear. This is an important ability of a good copywriter.

3. Cognitive contrast

If two things are very different, we tend to think that the difference between them is greater than the actual difference.

? Cognitive comparison "Stimulating purchase desire requires two steps:

3. 1 Description of competing products: inferior products (poor design, function, quality, etc. )+Less benefits (less benefits to consumers, even disadvantages).

3.2 Describe us: good products+great benefits.

? Scope of application of cognitive contrast: for a mature category, it is "better" in some aspects.

Use the scene

You may ask, "How can we come up with so many usage scenarios?"

Answer: gain insight into the common itinerary of the target customers in one day. Think about what customers will do on weekdays, weekends, small holidays, annual holidays and long holidays, and implant products into these scenarios. "Multi-scene" can stimulate the desire to buy, so that readers can imagine that at the end of the day, he can use the product repeatedly and get happiness and pleasure constantly, and become a common and inseparable good object in his life!

Sell well

According to the survey, 74% people will follow the crowd, which is a huge number. Can such a general psychology be used for marketing? Sure! When we express or imply that the products sell well, readers can't help but want to buy more.

Small and medium-sized brands often need to "summarize" when using "best-selling" to highlight one or several best-selling phenomena and give readers an overall best-selling impression. It would be shabby to list the sales data of small and medium-sized enterprises directly. We can change our thinking and describe the details of the hot sale of products, such as selling fast, repeat customers or products being imitated by peers, creating a hot-selling atmosphere and making readers want to buy more!

6. Customer testimony

When we want to buy a new product, and we have never bought it, our immediate idea is-see what people who have used it say?

Therefore, we will send WeChat to ask our friends, click on the user comments on the webpage and look at the evaluation articles written by ordinary netizens. If everything is good and authentic, we can't help placing an order.

It is not difficult to collect testimony. It is important that the selected testimony must be able to hit the core needs of customers.

? Core demand refers to the demand that customers want to meet most when spending money. If it doesn't match, they won't buy it at all. For example, the core demand of charging treasure: sufficient power; The core needs of dishwashers: clean, and the witness we choose should be able to hit these core needs.

Rome was not built in a day. After mastering the method, it needs more practice and verification. I hope we can all write the best-selling sales copy.