What is the difference between a real entrepreneur and a fake entrepreneur?

Surreal problem: All entrepreneurs should reflect on whether they are real entrepreneurs or fake entrepreneurs, and 80% are "fake entrepreneurs". Calm down immediately and reflect on whether you are "pseudo-entrepreneurship".

Mass entrepreneurship and mass entrepreneurship have ignited many people's inner dreams, and more are "desires." What is the purpose of discussing "true entrepreneurship" or "pseudo-entrepreneurship"? Because the probability of successful entrepreneurship is less than 1%, "pseudo-entrepreneurship" has caused many families or individuals to get into trouble and fall into the abyss.

How to tell whether you are a "real startup" or a "fake startup"? Let's meet in turn:

First of all, we must clearly define the boundary between "true and false": we must unify our perspectives, otherwise it will be like a fairy fight. You said you were right, and I said I was right. This is also the content that should be defined before discussing all issues: within what scope, is it true or false to discuss entrepreneurship?

Read many friends' answers. Some people distinguish business cards, some people distinguish between management and ability, some people distinguish between hard work and diligence, and so on. These are not enough to clearly define the boundary of this discussion, that is, the boundary looks vague.

In fact, to explore the truth and falsehood, we should try our best to find the core part.

As for others, such as: light assets or heavy assets, whether the ability is enough is not an essential issue.

There is a premise here: no matter what style of entrepreneurship, if it can succeed or continue to succeed, it is meaningless to explore the authenticity, and more perspectives should be placed on failed entrepreneurship.

So discussing whether to start a real business or a fake business is just to find a way out for entrepreneurs.

Next, let's talk about the difference between true entrepreneurship and pseudo-entrepreneurship. We must pay attention to "cognition", and all problems can be classified as cognition in the end. If you think backwards from cognition, the chances of success in starting a business will greatly increase. Let me talk about four specific differences. Friends who are ready to start a business or have already started a business can use this list to find out the problems:

The first point: the initial intention of starting a business

I don't deliberately explain how ambitious and great entrepreneurship is here, but entrepreneurs should know that this is the gene of entrepreneurship.

From this point of view, real entrepreneurs, ostensibly to prove themselves, are essentially "altruistic thinking": for family and to solve social problems. On the other hand, pseudo-entrepreneurs are just "helpless" reactions.

The second point: the attitude towards difficulties:

This is a very important difference, whether it is a real business or a fake business, just compare it.

The third point: attitude towards failure:

In the investment circle, real entrepreneurs are invested, and they are more tenacious. One or two failures are growth. For pseudo entrepreneurs, failure is everything.

The fourth point: about the cognition of entrepreneurship:

The last PK of entrepreneurship is cognition. It is a gene that can continue to succeed in entrepreneurship.

Finally, it is important to share that you may only need a state of starting a business instead of investing in your own business. Starting a business on the job will be another way for most people to succeed. Personally, I think this is the most important thing to share.

Did you find out:

How to understand it?

Whether it's a real venture or a fake venture, there are two obvious characteristics:

So the question to think about is: Do you really need to "invest to form a company" to achieve two purposes? In daily management, the most frequently mentioned sentence is: learn to ask yourself from the boss's point of view. What is a boss is an entrepreneur, which requires us to work in a "entrepreneurial" way.

So, you must think clearly:

This question is very important. Pseudo-entrepreneurs start businesses for the sake of starting businesses, while real entrepreneurs start businesses for solving problems and realizing value.

How do you feel when you get here?

Real entrepreneurs are people who have no regrets and try their best to get back on the road.

Pseudo-entrepreneurs and exquisite egoists often lose to reality.

Never listen to other people's advice, adhere to the reverse multidimensional thinking. Pay attention to Peng Ge, provide the most powerful empowerment for entrepreneurs, and focus on entrepreneurial empowerment, middle-aged entrepreneurship and debt entrepreneurship. Spirit beast mountain view: entrepreneurs are admirable. Indeed, some entrepreneurs are not sincere about starting a business. The fundamental reason lies in unclear entrepreneurial logic, insufficient professional and cognitive abilities, personal personality defects and value orientation. If it is a problem of ability and cognition, it cannot be regarded as a pseudo-entrepreneur. Of course, some so-called entrepreneurs do not have the original intention of doing a project but have other purposes. Then let's take a look at what is a real entrepreneur, and those who don't meet the standards can be regarded as pseudo-entrepreneurs.

First, the initial intention of entrepreneurs is to solve a pain point, achieve a goal, and be willing to pay for it, thus completing the sublimation of individuals. Speaking of the initial intention of starting a business, it may be a bit empty, but the fact is that every entrepreneur wants to change his life and create his own. This initial intention can be to make money, buy a house, find a girlfriend, and find business opportunities, no problem. In the end, the achievement of these initial intentions needs an entrepreneurial process to achieve.

Moreover, a real entrepreneur doesn't fight for the position on the business card, what he wants is to achieve the goal. In the process of pursuing ideals, it is impossible to succeed without going all out. This is the original motivation of real entrepreneurs.

Entrepreneurship requires attitude and willingness to pay, which is the fundamental difference between real entrepreneurs and so-called pseudo-entrepreneurs. Entrepreneurs can follow their initial intentions to restrain their behavior and get rid of bad habits in the past. Although these are not easy, at least they have this desire and put it into action.

Get up early every day, study every day, study majors, integrate resources, visit users, and devote most of your time to entrepreneurship, regardless of gains and losses. Although they all have fatigue periods, they are full of vitality after adjustment. Frankly speaking, this process, even if this venture fails, is also a good harvest.

Second, in order to achieve the goal of starting a business, we should conduct introspection and self-discipline to match our abilities with the requirements of starting a business. Entrepreneurs know very well that in order to succeed, they must constantly improve themselves and make themselves worthy of success. Therefore, everyone will look at themselves, evaluate and judge their strengths and weaknesses, so as to find out the shortcomings, and list the plans for learning and improvement to fill the shortcomings, instead of waiting for others to help, of course, all kinds of resources are needed to help.

Of course, starting a business is not static, but it is difficult to succeed if you don't improve your own entrepreneurs. You will make mistakes by relying on experience and your own experience. The most important thing is self-discipline. Tomorrow's delay is not a real risk. We need to adjust our mentality and socialize, but it will never be the theme.

Sleeping late often, always dragging your work and studying for a year will keep you away from real entrepreneurs. At least understand that ability and dedication are matched with success.

Third, we must have the spirit of compromise and sacrifice, so as to ensure teamwork and achieve big goals, and we must have strategic thinking, regardless of immediate gains and losses. In the process of starting a business, it is common for teams and users to think differently. When communicating products and needs with users, entrepreneurs should not only stick to their own logic and opinions, but also listen to users' opinions and feedback, so as to improve products and services and achieve better cooperation, instead of always blaming users for problems but rarely reflecting on themselves.

If you have differences with team members, you would rather give up some vested and long-term interests, get to know valuable people, dilute the equity, and let them become partners. At the same time, in order to ensure the realization of the goal, distinguish the value of experts and entrepreneurs.

As long as the initial partner system is reasonable and the team is unified in values and big goals, everything else can be discussed, so as to ensure the promotion of entrepreneurial projects and put cooperation first. This premise will not affect the overall situation. But if the team can't unify their thinking, the founder needs to make a decision. In fact, this is a strategic and long-term thinking.

Fourth, in front of the rules, the six parents deny it, stress the rule of law regardless of human feelings, establish an entrepreneurial system, and put themselves in it. The spirit of compromise and sacrifice of entrepreneurs is not a bottomless pit. These are all rules to follow. Partner system, corporate governance institutions and systems, processes and standards, etc. It must be made clear that no member can destroy this foundation.

Even if the management of a startup company is backward, it cannot be without rules. Real entrepreneurs know that team is more important than anything else. If someone breaks the system, he should bear the consequences, not rely on personal relationships.

In addition, in order to improve the legal system, entrepreneurs should exclude relatives and pure friends in the early stage, but configure the organizational structure and partners from the needs of the entrepreneurial project itself. As the most important entrepreneur of the founder, he should put himself in this system, so as to set a better example. He is neither indecisive nor ambitious.

Fifth, work around the needs of users, not to realize themselves, to avoid becoming the most authentic service users of pseudo-entrepreneurial projects, in addition to finding accurate users, but also to provide them with different products and services. Please remember that no product can solve everyone's problems.

In reality, many products or services developed by entrepreneurs are not what users really need. This is the entrepreneur's own understanding. Even the process of starting a business is to make its own products, not to satisfy users and persevere. Such entrepreneurs are definitely pseudo-entrepreneurs.

We have talked too much about user thinking in recent years. Combining industry trends, finding market demand and providing services around users are the only goals. Although the education cost of some users is high, we must insist on doing so. It's just a question of how to screen users and give priority to which kind of users, which is what real entrepreneurs should understand.

Sixth, have the consciousness of bearing the consequences and the courage to start all over again. Although there are more and more small-cost ventures in this era, there are few zero-cost ventures in reality. Entrepreneurship is a behavior with high risk coefficient, and there are many failures in entrepreneurship. The loss of funds, quarrels with partners, breakups with friends and family members' incomprehension can all happen.

In addition to finding out the problem objectively, we should also have the consciousness of bearing the consequences, rather than shirking the responsibility. This mentality is not a real entrepreneur.

It is good to start a business once, but more businesses end in failure. If this fails, will it be over? Now that we have completed the recovery and bear the consequences, we can start over. This mentality is the driving force behind the success of real entrepreneurs.

7. Real entrepreneurs are those who constantly pursue the peak. They will give up some beautiful things for their goals or even fail. In order to start a business project, you can put aside your interests and dignity and find someone, money and direction. They will also handle the relationship between emotion, reason and law in the team, so as to ensure the continuous progress of their careers.

Pseudoentrepreneurs, on the other hand, are more concerned about their positions, equity ratio and products that they take for granted, and are unwilling to learn and improve systematically. They are complacent that fragmented information is knowledge, and they always like to talk about the truth, the general direction, the big logic, and those irrelevant visions, and even the most basic self-discipline can't be done well. To paraphrase an old saying, it's like a child playing house.

Now many entrepreneurs tend to find good investment projects to join, and reduce their entrepreneurial risks with the help of the strength of brand precipitation. In recent years, the import commodity industry has swept the retail industry with its rapid development momentum and become one of the most intentional choices for entrepreneurs. However, the brands on the market are mixed. Most entrepreneurs have no relevant experience in brand joining and store operation. Some swindlers take advantage of everyone's eagerness to achieve success to defraud the franchise fee. When entrepreneurs realize this, they have fallen into a scam.

So, how to identify whether a franchise brand is a liar? Short offers the following methods, all of which come from the experience of entrepreneurs. I hope everyone will keep their eyes open and avoid hitting a wall on the road to entrepreneurship.

1. You must be a liar if you make a phone call and pay.

If you receive some calls to join and show your willingness to join, the other party will start to guide you to pay the fee, saying that you have to pay a deposit first or something. No matter what the name is, it is definitely a liar to let you pay with a phone call! Regular brands will invite you to the headquarters for a field trip and will not incite you to pay money on the phone. Seeing is believing, you can see the company's scale, warehouses, direct stores and other hardware conditions through field visits. If the other party obstructs your visit, then there is no doubt that it is a fraud company.

There are few people in the whole company, which is just a shell company.

Some franchisees will talk big and exaggerate brand strength to attract entrepreneurs. At this time, we need to be cautious and rational. How strong the company is, after visiting the headquarters, there will be a general judgment. The most intuitive thing is to look at the overall situation of the company, whether it is in a formal office or not, and whether there is a certain scale of personnel. Some companies have only a few people, and such companies are no different from shell companies, because a real franchise chain brand needs a complete team to support its operation. Without a formed personnel structure, where does brand promotion, operation and service come from?

3. The company has no operation team, and the post-service is not guaranteed.

Many franchised brands will make a 360-degree commitment to all-round service, which will make entrepreneurs feel that opening a store with headquarters as the backing can reduce their psychological defense. In fact, this is a scam that is more difficult to detect, because after attracting entrepreneurs to join in the early stage, although it will also help complete the purchase of shops and commodities, the promises in business management, training guidance, activity planning and after-sales service in the later stage have become empty talk, which is undoubtedly a lack of protection for entrepreneurs who lack relevant experience. Such companies often only have business teams and no operation teams. At best, I just help you open a shop, draw a clear line with you after earning the franchise fee, and will not provide follow-up help.

We don't even have our own warehouse, and the supply of goods is a big problem.

5. The product contains moisture, which will bring business risks to entrepreneurs.

As we all know, there are many fakes, parallel imports and fakes on the market, and now the supervision of the industrial and commercial bureau is getting stronger and stronger. As a store that wants sustainable development, products are fundamental. If the product quality cannot be guaranteed, it will not only lose the trust of consumers, but also be sealed up by the industrial and commercial bureau. Therefore, when choosing a brand to join, you must find one that provides regular imported goods. The "three certificates" are the only certificates to identify the authenticity of imported goods, including the special customs import tariff book, the customs import goods declaration form and the inspection and quarantine certificate of imported goods. Only companies that can provide these qualification certificates can guarantee the quality of goods.

In short, entrepreneurs should conduct on-the-spot investigation from the brand strength, operational services and market reputation of the other company, especially franchisees who have no previous entrepreneurial experience. Don't be easily deceived by sweet words!