How to send a circle of friends when the bar is in trial operation?

The first element of marketing is positioning. When we do WeChat business, we are actually doing marketing, so we must be clear about our positioning. You should be clear about what products you sell and what services you provide. For example, if you sell health care products, then your customers are concerned about health care. Then your WeChat content should be guided by this idea, and we should be a health expert. The more accurate your positioning is, the more accurate your customer base will be, so the conversion rate will be high, and there are not many fans, but accurate.

Second: provide value.

Why should I care about you? Besides being my friend,

1. Personal brand

Since I can make friends with you and join your circle of friends, I definitely recognize you or want to make friends with you. Whether they know each other or not. So you want others to know who you are and that there is a living person behind WeChat. In sales, you must first sell yourself. So your WeChat not only publishes the promotional content of the product, but also shares your personal life, life feelings and other things to let people know who is behind this WeChat. What you share must be positive, positive and positive, and shape your personal brand.

2. Emotional strategies

Everyone knows what kind of person you are and has a good impression on you. At this time, you can make good use of people's goodwill to promote some products, slowly and step by step, and don't advertise many products in one day, which is easy to make people feel disgusted.

Sharing strategy

When a friend buys your product, you should share it as soon as possible, so that people can see that so many people buy it and have a good shopping experience. Share after buying and receiving. When sharing, be sure to put the screenshot of the order information and the conversation content on it, which is more real. Personally, I think this is an effective way to stimulate other friends to buy. For example, a friend bought it for you and you shared it. Another friend and you, as well as this purchase, are friends. After reading it, he thought he should support you.

4. Push technology

It depends on different friends, usually better friends. If you are joking, you must master a degree, don't ask too much, enough is enough.

5. Interactive links

In the circle of friends, you should let your friends know that you exist. If your friends send some good content or information, you should comment. If you don't know what to comment on, at least like it. In fact, friends who send WeChat just want to know how many people are paying attention to him. Always associate with people, and you will naturally have a good impression on you. This is a very important behavior; Often send some WeChat to interact with friends, such as praising gifts.

Be grateful

No matter which friend bought it and how much it costs, you should thank others and thank them in front of people all over the world. People support you, perhaps not because your products are good, but because they recognize you as a person, so you should know that we owe them a favor for this purchase and remember when you will return it. A person who knows how to be grateful can get the respect and continuous help of others.

1. Make a number in the early stage.

Service number? Enterprise? Subscription number? In recent years, many companies have read WeChat, hoping to get a piece of it. They registered several companies at once, but they didn't do well. If it is a small and medium-sized enterprise, it is enough to make a service number. Doing too much will only distract your energy. Do your users really care about you that much? The subscription number is much more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Be sure to choose according to your own business and strength.

2. The circle of friends is the focus.

3. Data analysis is not everything.