Laughter: What do we lack most?

9.29 Writing assignment: Read "4. What do we lack most? " 》:

1. Summary of knowledge points in the book:

2. My thoughts on knowledge points:

3. The wonderful examples in the book can be used in other places:

4. Do you use parallelism, progression and turning point in the book?

5. What knowledge points can be applied to your study, life and work?

Alexis's job:

I once heard a theory called "once-in-seven-year probability theory". Everyone will encounter several opportunities in his life, and this opportunity will only appear once every seven years. Therefore, according to the age between 20 and 50 when you can seize the opportunity, in fact, people will only have 4-5 opportunities in this life. So when we know that we have missed the internet, e-commerce, bitcoin and live broadcast, we begin to become extremely anxious and always look for the next exit.

But the teacher told us that "people with real skills don't worry about opportunities", and people with real skills don't care about "capital". These are all objective reasons. If you can't catch the wind, it can only show that you are "not worthy for the time being." We have to find the reason from ourselves. We failed to seize the opportunity because we didn't have the "business ability" to match it.

"Business ability" is a very mysterious word. I have a friend around me who thinks very fast and can always find the doorway of small business. For a minute, I saw one profitable doing this and the other profitable doing that. Alas, needless to say, I really can earn a little money for anything, but I just can't bear to do anything. After doing this for a while, I was attracted by other more attractive businesses. So at best, he is a small boss, not a person with a career.

Teacher Xiao Lai went on to say that the difference between a good businessman and an ordinary businessman lies in whether he can realize the "long-term value of fair trade". I started a business once, and I know the value of "fair trade". "* * * wins" can develop faster and bigger, only care that "petty profit" can only be a family workshop in the end, not a castle of industry. Only the premise that this "reputation" works is that you have "business ability" first.

My understanding of "business ability" refers to the ability to see something valuable in the long run and be willing to practice it for a long time. As Teacher Xiao Lai said, he bought Bitcoin at a low level and kept it until he became a billionaire. And among them, how many people left just because they saw Bitcoin double? In the eyes of outsiders, people who have been holding Bitcoin are more or less lucky, but in my opinion, this is the difference in "business ability".

What we need to polish with our heart is the "business ability" that can see valuable things for a long time and is willing to practice for a long time.

When you do your homework:

When I was a child, I dreamed of having a cash cow. An old man with a white beard told me the answer to the exam and dug up the treasure when hoeing the ground. . .

After work, you can also enjoy the rent (Xue Zhaofeng's economic concept).

Although the reason is clear, it is actually problematic. First of all, I never thought about business and businessmen, and even looked down on business and businessmen.

Now I'm thinking and going up a flight of stairs.

The biggest feeling is to believe

There are many criticisms when it comes to listing, and it is useless to learn so much knowledge.

My analogy is "there are many levers, but I can't find the fulcrum." Fixed investment is a good fulcrum, but people don't do it.

Laughter said so much. Why do people feel different? Apart from cognitive differences, I think it is a firm belief. It's better to see laughter. That feeling is different. We are physically close to the author, physically close to many authors and businessmen, find something we trust and deserve to walk with for a long time, and then learn their ideas, form their own characteristics and practice for a long time.

In the end, I will find that there are not many people who really influence me, such as Laughter, Charlie Munger and Zheng Yefu. These people have a great influence on me. I basically accept their ideas completely and then explore them.

Talking about business ability, that's my blank, accept it first.

Why can't many people do it? Because I don't believe it, I always doubt the validity of knowledge, instead of getting through a knowledge point.

How to get through, such as fixed investment, when it is really useful after practice, then you will believe other jokes and then practice a little cracking.

If you always try a little, you will think that the author is just like this, and then continue to find the next one, and get many authors in the world, and the conclusion is just like this.

I don't know if I miss the gold mine.

But this time, as a civilian, I have to become a businessman. It's nice to know these basics and what basic abilities to practice. Otherwise, I might run around.

Bing homework:

1. What capabilities do we need to do business in the business world of WeChat? Determine the long-term value of fair trade.

2. How to do business? Li Xiaolai broke the concept that we usually think (opportunity and capital), and ability is more important, so what kind of ability is more important? Business ability is more important. There are many kinds of business abilities, such as IQ, EQ, writing ability and speech ability, and the most important one is "the ability to identify long-term value".

Is the ability to identify long-term value applied to practice worth doing for a long time? →→→→→→→→ Is it really worth doing for a long time? →→→→→→→→ What should I hand in?

This triple problem determines what business we choose to do. Then further, fair trade, the first principle of being a businessman is "fair trade". Fair trade itself is worth doing for a long time, and it is really worth doing for a long time. A good businessman values credibility more than life.

By recognizing the long-term value of fair trade, you can become a good businessman and a good businessman.

The logical relationship is rigorous and progressive, and the most important things in business activities are listed.

They not only met the opportunity very early, but even seized it-pay attention to the word "once". They bought bitcoin for a dollar, and then sold it all for two dollars-and then what? From the bag to a safe place (which seemed like a very wise choice at the time),

It's so easy to spend all the money (of course, it's very easy to spend all the money), and it's so annoying (I found that what I missed was not one or two, not one or two, but a hundred times, a thousand times, or even more), and I never mentioned it (yes, so sad things should not be known to others,

I don't even dare or want to think about it) ... Munger said: If you want something, you should try to make yourself worthy of it. By the same token, if you get it, you can't keep it. The real ability is to see, grasp and keep.

The whole article is progressive.

A parallel+progressive business capability

I just don't have commercial ability, I don't know how to identify long-term value, and I don't know the true meaning of fair trade. Here's how to buy tickets for writing class and practice group. So many people are buying tickets. Why should they buy it through me? What can I give them? What do I have to pay for a fair deal?

In the past, I was always eager to join in the fun and chase hot spots. I'm afraid I'll miss the bonus. As a result, stepping on the pit was taken advantage of and cutting leeks.

What should I do now that I am in sales?

First of all, writing classes and practice groups are really worth selling. Li Xiaolai made them himself. Then, I must personally show others what I have gained and changed through the course. The course is really useful to me.

I started writing, I started writing tutorials, and I studied parenting courses. I want to show my growing homework.

Chen Xiaoxiong's homework:

What I learned:

1. A truly capable person has no worries about opportunities.

Thinking: I recently watched Luo Yonghao's talk show debut, and I was in debt of 600 million, almost ready to pay it back. I still laugh. Charles Munger once said: Through continuous learning and progress, you deserve that opportunity.

2. Ability to identify long-term value.

Thinking: In writing class, Xiao also said something similar: "It will take a long time to make a profit!" " Introduction to Laughter Video: Fitness, investment, reading and writing, study, staying with family and helping friends are all things worth doing for a long time.

3. Fair trade: People who don't know fair trade don't deserve even a little happiness.

Thinking: if you want to have something like that, you must first find a way to deserve it. To have a healthy body, you need to exercise every day, which is fair; If you want people in your unit to respect you, you must have the strength worthy of respect from others; To find a beautiful girl who loves you, you need to be very Gao Fushuai; If you want to have a good Xueba, first of all, you are Xueba's parents, which is also fair; If you want to make big money, you must first have the ability to provide value to society, serve a group of people well and solve social problems.

4. Dirty people: Nothing is more important than life; People who are even worse off: money is even more important than life; Man is noble: there is always something more important than his own life.

Thinking: Life is noble because there is something more noble than him! ! How can I think of such a golden sentence! Some people are alive, but they are already dead; Some people are dead, but still alive!

There are many things more important than money. After listening to the writing class repeatedly yesterday, I smiled and mentioned an example of his friend Huo Ju suing a "bad review" on the official WeChat account. After reading it, I was surprised that he made life so interesting, regarded litigation as an experiment, and was as patient as Jiang Taigong fishing, and so was that lawyer. Just for fun!

Just like many city people take their families to the farm to have a farmhouse on weekends, just for fun and exercise.

My actions:

Continue reading and writing every day, and record the content of video number. Single day arch, no contribution!

Jianning operation:

In the eyes of many people, persistence is a kind of character cultivation. Moreover, it is a character that can be met but not sought, which is possessed by a few successful people.

However, behind the real persistence is the ability to identify value, or the ability to identify long-term value.

If you like drinking very much and tell you to give up drinking, you can live another 30 years. Can you stop drinking? I may become addicted to alcohol after a few days.

If you give up drinking, 10 will give you100000 after 0 years. Do you think you can give up drinking? Maybe your drinking buddies are tempting you every day, so you just break up with them.

This is because100000 is very easy to identify and has great value, so it can be well adhered to. After living for 30 years, it is not easy to identify, so it is not easy to identify.

Many people know the compound interest formula. If there is 654.38+00000 yuan, if you invest in compound interest products with an annualized rate of 8%, it will be 654.38+00062700 yuan after 30 years. You don't need others to give you an extra 30 years. You can earn100000 through effective investment.

Same choice, same result.

The first value is always difficult to identify, so many people can't do it, but it can be done.

The second value is easy to identify, but it can't happen.

Then, if you want to succeed, the best choice is to exercise the ability to identify long-term value in the first way, then identify long-term value and continue to do it.

And the ability to identify long-term value, as long as, no matter what you do, you must seriously ask yourself in advance, and you must sincerely answer yourself: Is it worth doing for a long time?

Celine's homework:

There are two points in this chapter that I find very interesting. The first one is called "Doing business on WeChat is the most cost-effective".

In fact, we are in a commercial society, and everything is business. Even if you go to work, you are selling your own labor, which is essentially selling things. From this perspective, many things will be different.

The second point is called "the ability to recognize long-term value". How to acquire this ability is also clearly stated in the book, that is, asking yourself "Is it worth doing for a long time?" . Writing is worth doing for a long time, and it is also something I like. Before I did it, I had long thought about doing it all my life. It is an established fact that the official WeChat account is not easy to do now, because the platform hardly gives any promotion channels, and even those who have already paid attention are likely to miss the push. As long as he didn't put you on the top and happened to see it at the moment you posted, there is a great chance that you won't find that you posted a new article. So now the new author must be able to bear loneliness. I am also ready for a long battle. After all, it is a lifelong job. Take your time, take your time.

Then I saw an author in the newspaper. Her article was read by 20 thousand people, which was very good. So I opened the article and wanted to learn something. The result is not calm. She has been writing for three years, and this is her1000th article. This means that she writes an article almost every day and never stops. But after three years of continuous efforts, the result is only 20 thousand reading. Although it is a lot, it is not too much. After reading it, I understand that her articles mainly express her emotions, which are more like diaries than articles. Writing a three-year diary like this is not helpful to readers.

So I think that finding something worth doing for a long time is only the first step, and then we have to do things correctly. If you only write by yourself and don't make progress, how about sticking to 100? I think the core of writing is not just writing, but communication, communication perception and communication information. What matters is the correct efforts, not just the appearance of efforts.

Xiaoping's homework:

# Knowledge points and thinking

1. What business needs most is not opportunity or capital, but business ability. What is business ability? Business ability is all-encompassing, but there is one important point, which is the most basic. Knowing is the beginning, and that is "the ability to recognize long-term value."

I have a relative who started to do used computers business in Guangzhou in the 1990s. He made a lot of money in those years. But in the new century, business has gradually deteriorated, and there is basically no business in recent years. Later, I did business such as second-hand mobile phones. Although he made some money, he couldn't do it for a long time. This is the lack of "the ability to identify long-term value."

No matter what you do, you should seriously ask yourself in advance, can you do it for a long time? Is it really worth doing for a long time? What should I give?

Now I am building my own circle of friends, and I am going to get a video number. Wechat is a place where we need to accumulate influence for a long time, and it is to prepare for selling goods/classes in the future. What should friends circle and video number output? How should I determine my position and direction? What content can I send to attract target customers and provide them with value? What is their lifetime customer value? Can it be done for a long time? Is it really worth doing for a long time? Will you earn more and more in the long run? Will there be acceleration? Then what should I pay? These problems need to be considered for a long time and corrected while doing.

To be a good businessman, you should also know "fair trade". All really good businessmen follow this principle: "They only do fair trade". Bad businessmen always want to take advantage.

Sharing a small matter-reflecting the quality of a good businessman from a small matter

Some time ago, I went to the hardware store near my home to buy a washing machine outlet pipe, but when I got home, I found that the specifications I bought were wrong. A few days later, I took the tube back to the store to change it, and the boss quickly changed the appropriate tube for me. Because the small tube is replaced by the big tube, I asked, "Boss, how much do I need to make up?" The boss said, "No, I want to refund your money."

? Refund money? I'm a little surprised. I have tried to exchange goods before, or the boss will find various reasons not to exchange or even refuse to exchange; Either recommend a more expensive substitute, and you need to make up the money; If the replacement goods are cheaper, ask for something else to make up the difference. Generally speaking, it is impossible to refund money.

The boss's reaction surprised me a little, so I asked about the price difference and prepared to buy more things to make up the price difference. I don't need a refund from my boss. I chose a row of batteries, thinking that the price of batteries should exceed the price difference. As a result, there was still a price difference after buying the battery, and finally the boss gave me a dollar back.

Although it was only a small matter, I was in a very good mood that day and felt the "warmth of the world".

From this small matter, the boss's "good businessman quality" is reflected.

First, long-term thinking.

I reviewed the whole process of buying things in this small shop. This is the first time I bought a pipe here. In fact, the boss has patiently explained to me the scope of use of different specifications of pipes, and I have been patient when I called home to confirm the size of pipes. When I changed the pipe, I quickly found a suitable pipe for me without saying anything, and I was not asked to buy other items to make up the difference. The whole shopping experience was very satisfactory. I will definitely buy it at his house in the future if I need it.

Maybe he won't remember me, but I should treat him like an old friend when I shop next time.

If he refuses to change, refuses to change, or asks me to buy something else to make up the difference for a small profit, then he is no different from other small businesses, and I will not give him priority in buying things in the future, or even consider buying them at his home.

This time, although it looks like a loss, it has gained a long-term customer. This is a rare long-term thinking and a necessary business quality for a good businessman.

Second, fair trade.

I felt "fair" during the whole transaction. He provides what I need, and he won't sell me what I don't need. When I changed my pipe to a cheaper one, he only charged me the corresponding price. Isn't this a fair deal?

The owner is a young man born in the 1990s. With these excellent commercial qualities, the business of this store is bound to get better and better, or no matter what it sells in the future, it will not be bad.

4. A deep understanding of trade fairness is not only necessary for a businessman's self-cultivation, in fact, it has a profound impact on all aspects of life. Like couples getting along.

5. Reputation contains priceless long-term value, which is really greater than one's own life. A good businessman values reputation more than his own life.

Remembering a line in Camel, Honger said, "My aunt said that things are more important than life, which is faithfulness."

# Parallel, Forward and Turn

1. All the way from falling into the bag, to falling down, to being annoyed, to not talking about ... (gradual, rotating)

Ge Zhijun's homework:

The knowledge points I have learned:

Opportunities are not necessarily necessary for business.

On September 28th, I listened to the topic "It is better to be early than early" shared by the teacher in the practice group, which was very appropriate.

About three years ago, I came across "community marketing", which is a very novel marketing method for me. On the recommendation of a friend, I joined a club in a daze. Then I joined another club in a daze. Every community charges. In the group, those "community marketing guru" give lectures every day and teach us how to operate. They just ask us to follow their instructions, but they don't teach us what basic abilities or knowledge are needed to do so. For pure white like me, the result of this is to hurt many contacts.

It's not too late for me to know and participate in social marketing, but the result is not satisfactory. I think there should be some people who make money in those communities. Maybe I didn't make any money because this marketing method didn't suit me. Now I know that my ability can't control that opportunity.

Really capable people don't worry about not having a chance.

Any time is a good time to enter the arena. The most important thing is to be qualified before entering the market. Sharpening a knife is not a mistake for a woodcutter. We practice calligraphy every day to sharpen our knives. Although sharpening a knife may take a long time, the faster you grind it, the more firewood you cut and the longer it takes. Instead of leaving early, it is better to go deep into the field and do sustainable management.

Capital is not necessarily necessary for business.

In my previous understanding, it was impossible to do business without capital. Actually, my understanding of the word "business" is not comprehensive.

Try every means to upgrade from "can only be sold once" to "can be sold many times at once", which is the best way to dilute the cost. If you can write a book, it is an excellent business without "capital" at all. Now more and more people realize that this unprofitable business will lead to more and more fierce competition. How to survive in a "business without capital" for a long time is the ability we need to exercise.

To be a good businessman, what we need is "business ability".

"Business ability" is a very comprehensive ability: IQ, EQ, writing ability, speech ability, organization ability, leadership ability and trend research thinking ability. ......

Seeing this, my self-confidence was completely crushed in the mud.

Fortunately, you can get started as long as you have the minimum necessary knowledge. This basic knowledge is: the ability to identify long-term value.

Just answer three questions:

Can it be done for a long time?

Is it really worth doing for a long time?

What should I give?

Three seemingly simple questions, I'm afraid it will take several days to ponder. But no matter what I want to do, the most basic ability is what I train every day: writing, thinking and English.

even bargain

In the past, due to the underdeveloped information circulation, many "businessmen" made a fortune by taking advantage of this information asymmetry. That is to say, people had a bad impression on businessmen at that time, so that people changed "no tipping, no business" into "no rape, no business". In fact, if we carefully study those century-old shops, the reason why they can be passed down for generations is to put credibility first. To have a good reputation is not a one-off event, it needs long-term management. And to destroy the reputation that has been hard to build, all it takes is a small move: using small things. We are all long-term, so we certainly can't do such a thing that harms others and does not benefit ourselves.

Parallelism, progression and turning point in the book;

IQ can be a part of business ability, EQ can be a part of business ability, writing ability can be a part of business ability, speech ability can be a part of business ability, organization ability can be a part of business ability, leadership ability can also be a part of business ability, (parallel), and even trend research thinking ability can also be a part of business ability ... (gradual)

However, one thing is very important and the most basic. I see, just "get started": the ability to identify long-term value. (turning point)

First of all, we must seriously answer a potential question, "Can it be done for a long time?" As time goes by and your experience increases, you will understand more and more: in fact, there are not many things that can be done for a long time-especially things that "follow the fashion". After answering this question, we can get the real answer: well, it can be done for a long time, so, "is it really worth doing for a long time?" However, this is not over yet, and there is a very important follow-up question: since it can be done for a long time and is worth doing for a long time, then "what should I pay?" (gradual, rotating)

The core problem of these people is that they have no ability to get a fair deal, and they have no ability to create a fair deal, so they can only make profits through unfair deals-so they can't help becoming people who take advantage or people who take advantage; Even if they are not careful, they will turn themselves into liars, because they have to try their best to cover up the fact that the transaction is unfair ... What is more subtle and frightening is that they will regard cheating as "smart" and "honest people" as "fools" because they have tasted the sweetness for a period of time-the so-called "the worse the cow, the stronger the modesty" will happen to them. (gradual)

The analogy in the book:

We often see some so-called "emotional counselors" selling all kinds of strange arguments and methods to women ... They don't lack fans, because these buyers want to "tie each other's hearts firmly" ... They are really speechless! You want a man's lifelong loyalty, which is good! But ... excuse me, what do you want in exchange? Based on the love you just talked about and a strange set of ideas you got from the staff of God? This deal is unfair! (In the above example, even if "woman" and "man" are interchanged, the effect is still exactly the same. People who don't understand fair trade don't deserve even a little happiness.

Li Xiaolai is changing the world. You and I can both be Li Xiaolai!

We sincerely invite you to become excellent with us!

You can contact me if you have any questions.