How's the takeaway business?

Thank you for inviting me. According to the description, in the take-away industry, it is free from 7 am to 65438+ 2 pm every day. I don't know why you didn't choose a good takeaway product.

I really don't know much about this industry. Because it takes a long time, it is estimated to be quite hard. Of course, cooking takes a long time, and some stay open all night.

Sometimes I feel that these take-away businesses are very good now. It is often seen that many young people ride electric cars with boxes on them and wear professional clothes to deliver takeout.

For example, 85 degrees C, Korean sushi, fast food, bakery, KFC and so on, the business of these famous catering industries seems to have been particularly prosperous.

Those young people who wear professional clothes to deliver goods are busy, interspersed in the streets of the city, becoming a very unique landscape.

As for the wages and benefits of these takeaways, it is estimated that they should not be less than the cashier in the store. Working eight hours a day, four or five thousand a month should not be a problem. Just a personal thought!

I was a little flustered at first, because the route was unfamiliar and I was at a loss. When I get used to it, I will be more comfortable and better. The worse the weather, the better the business, and the more tired I will be. This is also the case with takeout. Talk about the platform. The platforms bought abroad mainly have these senior qualifications.

1. Meituan takeaway, a recognized time-honored brand, has its own payment platform, and there are many people and businesses. Undoubtedly, there are many lists, so the competition is great and the average single value is relatively small. For example, in Wuxi, around 5 yuan. Others are slightly taller than him, but the reason why Didi just landed is around 10 yuan.

2. Hungry takeaway, it merged with Baidu takeaway, and its strength cannot be underestimated. Its goal is the take-out of the US group and its biggest competitor. The list is ok, and the single value is similar to that of the US group.

3. Didi takeaway, which is valuable, has just landed and has a weak foundation. The outstanding achievements that have just landed are more about online publicity, with a high single value and a monthly income of 10,000 yuan.

I won't say anything else. Every line can be successful, but it is not easy for him. I can only give you a general description. What do you want to talk about? Thank you.

Mencius said that eating color is also! If a person has to be sent to his mouth and bed, what is the difference between him and You Zhu? Secondly, take-away food is mostly poor quality or moldy food. Do you still want to eat? Because the credit system in China has not been established, I will definitely give you those dirty things. So you have to eat and have sex by yourself. This is the difference between people and animals.

For take-away, with the marketization of economy, the concept of natural person has changed, but it is also a service industry. If you want to survive for a long time, no matter where you go, the customer is God. You must do a good job in the relationship with customers, have a fair and reasonable business, have a kind heart, and be gentle and kind. Business will get better and better. You have to be a man before you can do a good job in business.

From a big perspective, the take-away industry will continue to develop and grow, and the prospects are very good. This is because take-out is convenient and cheap. In this fast-paced society, take-out has become the dependence of many people. Exaggerated, take-out has become the survival of some customers.

For merchants, take-out can expand the coverage of merchants. Traditional restaurant food can only cover about one kilometer of customers, while take-out can accommodate several kilometers of customers. Although part of the profits will be taken away by the platform, the wool is on the sheep, and small profits but quick turnover can also make money.

For the takeaway brother, the existence of the takeaway industry solves the needs of work. It is also a good choice to work in a relatively free working environment and work hard to get a high salary. However, the delivery cost that the takeaway brother can get is getting lower and lower, which leads to more and more takeaway brothers choosing to leave this industry. This is a difficult problem to solve.

To sum up, the take-away industry will continue to develop with good prospects. However, according to the current trend, the problem of take-away distribution is relatively big, because the distribution cost is reduced and the transportation capacity has begun to be insufficient.

First, consumer dependence. After 90 s and 00 s, I rarely go to the kitchen, and I rely more and more on export after work. The elderly lack care, their dependence on the export market increases, and the take-away market has sufficient power.

Second, well-known businesses began to go online. The take-away market is mainly four points and one line, namely take-away platforms, merchants, riders and consumers. In the past, many well-known restaurant chains disdained online sales, mainly small and medium-sized enterprises. Now that large enterprises are online, the quality is guaranteed, the brand influence is great, and the experience is better, providing more healthy and high-quality products for the take-away market. Attract many consumers to intervene in the takeaway market.

The third is the competition of take-away platforms. Due to the large take-away market, good development prospects, and the large take-away platform, the take-away market is becoming more and more suitable in price and quality, which promotes the healthy development of the take-away market.

Of course, there are many problems to be solved in the development of the take-away market: First, the quality and service need to be further improved. There are many problems exposed recently, including 3. 15 exposure of famous enterprises such as grandma's house and Haidilao. In the long run, quality is the lifeline, the core of takeaway marketing is quality, and public health is the first.

The second is the distribution of benefits. With the control of the platform, the profit margin of the merchants will be gone, the quality and convenience of the platform will be difficult to guarantee, and consumers will eventually vote with their feet, so ensuring the certain interests of the merchants is the next important task.

The third is market supervision. The take-away market is highly concerned by the whole society, and there is no room for carelessness. The market must always be alert to food safety, intensify investigation and punishment to ensure the safety of consumers and the healthy development of the take-away market.

Recently, the take-away platform has been taken care of by the state, and the State Administration of Market Supervision has issued the newly revised Code of Conduct for Food Safety in Catering Services (hereinafter referred to as the Code).

The Code covers the standards and basic norms of all aspects of catering services, such as catering service places, food processing, cleaning operations, tableware cleaning, take-away distribution, etc., aiming at guiding catering service providers to implement the main responsibility of food safety, standardize catering business behavior, improve food safety management ability and ensure food safety according to food safety laws, regulations, rules and normative documents. This specification came into effect on June 10. It is clearly stipulated in the "Code" that the take-away "out of the pot" needs to be delivered within 4 hours, and the freshly squeezed juice is strictly controlled, which once again shows that the take-away platform needs to strictly control the management rights and other related policies.

Meituan grew up in two years, and Ali was positioned in two years.

Takeaway actually appeared in China very early, dating back to the Northern Song Dynasty. This description can be found in the famous painting The Riverside Scene at Qingming Festival. At that time, restaurants had begun to provide fast food and ordering services such as "order meals by the hour" and "beep, beep, beep, beep, beep, beep". In recent years, with the development of mobile Internet, it is very convenient to place a take-away order online by booking a phone, and receive food directly at home and enjoy a delicious meal.

Judging from the layout of the take-away industry today, the take-away form of the US Mission is excellent. In the App Store catering classification list, Meituan take-out ranked first, followed by hungry.

Judging from the download volume of Meituan takeaway, it has been in a stable state. As far as the iOS market is concerned, it has reached more than 30 million downloads and performed very well. This download volume also makes the second-ranked hungry.

Judging from the market share of Meituan takeaway, the market share has increased from the initial 30% to 60% in two years.

For Ali, a big factory, it took two years to find a position in the takeaway industry.

April 20 16-Ali transferred word-of-mouth takeaway to Hungry.

2065438+August 2007-Baidu take-out merger, are you hungry?

2065438+April 2008-Join Ali if you are hungry.

Take-away platform strategy is frequent, looking for new directions.

Strategic cooperation between Ali and Starbucks

On August 2, Alibaba and Starbucks reached a strategic cooperation. Earlier, some media reported that if you are hungry, you will take over the Starbucks takeaway distribution industry. Alibaba Zhang Yong said at the scene that the cooperation between the two sides is not limited to this. "The cooperation between the two parties extends from smart outlets and members to every link of coffee production and distribution."

Starbucks will officially launch the delivery service based on the hungry distribution system. At the same time, based on the new retail distribution system centered on stores, * * * will build Starbucks "Star Kitchen Delivery".

Starting from mid-September this year, Starbucks will pass the pilot delivery service in 300 stores in Beijing and Shanghai, and plans to extend it to more than 2,000 stores in more than 30 major cities nationwide before the end of the year. This will be a system upgrade with the largest scale, the widest coverage and the largest number of beneficiaries in the history of commercial retail in China. From the specially designed delivery cup cover and sealed packaging, to the special cold and warm insulation distribution box and exclusive distribution team, the distribution system ensures the strict delivery requirements of Starbucks everywhere.

Meituan cooperated with Blue Ocean House to launch "take-away clothes"

It is reported that Meituan Flash Shopping, which focuses on aging service, has reached a cooperation with Blue Ocean House to provide consumers with instant clothing distribution services. Consumers can come up with clothing options at Meituan, or find shops by searching for "Blue Ocean House". After placing the order, the US group rider will come to pick up the goods and deliver them. According to reports, Meituan Flash Shopping upgraded the distribution equipment-customized backpacks to distinguish between catering and clothing storage. The relevant person in charge of Meituan said that Meituan Flash Shopping can help Haishu House to upgrade its commercial format from three aspects: marketing, distribution and technology.

Unattended distribution has become a trend, which has solved the problem of difficult distribution at night.

In July, Meituan held a conference on unmanned distribution open platform to apply autonomous driving technology to the field of take-away distribution. According to the news disclosed by Wang Xingyu, CEO of Meituan, in March this year, Meituan has made great efforts in unmanned distribution for a long time and conducted several rounds of experiments in the field of drones and unmanned vehicles. The mysterious "W Project Team" has also been upgraded to an unmanned distribution division with a scale of nearly 200 people, led by scientist Xia Huaxia. It is estimated that unmanned distribution will be put into operation in 20 18 and large-scale operation will be realized in 20 19.

May 29th, 20 18, hungry? The flight of the first domestic take-away drone was approved, and the food delivery drone was officially put into commercial operation. There are *** 17 UAV routes approved to fly this time, all of which are located in Shanghai Jinshan Industrial Park, with a total area of 58 square kilometers, serving more than one takeaway merchant 100. During the trial operation of the drone, it takes an average of only 20 minutes for the user to place an order and receive a takeaway.

Both Meituan and Ali are constantly trying to broaden the take-away market with new technologies, and the labor cost of take-away is gradually reduced and the efficiency is maximized. This is the future of the takeaway market.

conclusion

Keywords: 1: First chance

No matter which industry, it is most important to seize the opportunity, and users and traffic are the key to supporting products. Therefore, when it comes to a certain industry or field, it is the key to seize the opportunity and promote product acquisition. Whether it is a big factory or not, opportunity is sometimes a sign of user recognition.

Keyword 2: Positioning

When you decide to invest in a certain market, you should consider your position. If you are a developer, you should think about the people you are targeting, what you want, and what channels you get benefits from, so that your products will be more valuable. If you are an investor, first of all, you should be able to see whether the positioning of the investment product matches the product, so as to avoid investment failure caused by following suit.

Keyword 3: Strategy

The larger the target audience, the more demand. The same product can easily make users lose interest, produce aesthetic fatigue, constantly update, add new gameplay or new features, and awaken users' activity again. In addition to better feedback to users, new technologies will certainly be more important from the perspective of cost saving, so the formulation and development direction of strategies must be well controlled.

The development prospect of an industry depends on its social benefits. As long as it is conducive to social development, it will have good development prospects.

Takeaway is a combination of catering and internet. No matter what role we play, we are all beneficiaries of this industry.

In the process of urbanization in China, the number of users has increased. With the awakening of consumption consciousness, people's requirements for their own quality of life will be higher and higher within the acceptable price range, especially the rise of young people. With the post-95 s and post-00 s gradually entering the society, these young people are increasingly dependent on foreign sales.

The proportion of take-away food in the catering market has reached 4.8% in 20 16, and it is close to 10% in 20 17. Based on the continuous growth of take-away users and merchants, the future growth of take-away will continue, and the share should reach 20% by 2020. Based on the above factors, the take-away industry will certainly develop very well.

If you have any questions or different opinions, you can communicate in the comments below, and I will reply to you as soon as possible.

Takeaway is a very hot scene in the past two years. Recently, the platform has improved its competitive level, which is also terrible in the fierce battle. Early investment and late product quality are very important. If you have no industry experience, don't try it easily.

No matter what industry you are in, as long as you do well and become a top scholar, you should do everything with your heart.