How to establish a distribution network and how to establish a distribution network account

how to do distribution how to do distribution 1. First of all, according to the characteristics of online distribution, online distribution can be divided into four main forms: online agency, online consignment, online wholesale and online joining. The four online distribution modes have their own characteristics and limitations, and they are also different from the traditional offline distribution mode.

2. Network agency is a common product sales model in network distribution. By looking for agents on the internet, give them a certain commission and entrust them to sell products. Network agents can choose a store platform or a specialized agency.

3. The full name of online consignment is online consignment or online agent. The mode of online consignment is to cooperate by reaching an agreement with the online shop. Enterprises provide products and related services for online stores, including delivery and after-sales service, and online stores are only responsible for product transactions and transactions. You can choose businesses that open stores online and let them sell products on a commission basis.

4. online wholesale refers to wholesalers who sell products to the internet. Online wholesalers buy products in bulk or for a long time, then buy them at a lower price and sell them to consumers. The main business of some B2B e-commerce platforms is this kind of online wholesale.

5. Online franchise refers to the agreement between the franchise headquarters and the franchise stores. The product sales headquarters provides products for franchisees, or personnel training, special sales of goods, etc. Franchisees pay certain economic rewards.

6. Compared with traditional offline sales, online distribution can not only broaden the product sales channels for enterprises, but also improve the sales efficiency of goods and reduce their own sales costs. However, when choosing the network distribution mode, we should also adjust measures to local conditions and adapt to the time, and choose a reasonable and economical distribution mode according to the product characteristics.

how to price and design distribution channels?

1. what kind of distribution network structure an enterprise adopts, it must establish what kind of price system. 2. Designing a price structure with a good sales price structure can effectively promote the flow of products in the channel. Enterprises can also effectively monitor market conditions. Generally, to establish a price system, the ex-factory price, batch price, second batch price and retail price should be specified in detail; At the same time, an effective reward and punishment system should be established. 3. It is the premise of channel stability to formulate the incentive system for dealers, second-batch dealers and retailers to safeguard the legitimate interests of distributors. When distributors are satisfied, they will also help enterprises maintain market order. When formulating the benefit distribution system, we should not only formulate a reasonable price difference space, but also give them some rewards to effectively motivate their work. When establishing an incentive system, the key is to consider the problem of "degree". What form and under what conditions to give incentives, and how much rewards to give at the same time, must be considered clearly, so as to prevent distributors from pushing rewards into the circulation price and affecting the stability of the price system. 4. Maintain a stable sales price Through the application of target management and reward and punishment systems, the management of the market by front-line sales personnel, sales branches and the company's market management department can be improved. At the same time, it is necessary to open up the company's information circulation channels and respond to market changes in a timely manner. 5. Establish a market supervision and management system and establish an effective market management and supervision mechanism to ensure market stability. We believe that it is not advisable for enterprises to have good products and policies and lack scientific supervision and management system to support the effective implementation of policies and systems. General enterprises are not short of systems, and they lack guarantee systems and supervision and management systems for the effective implementation of policies. 6. Establish a punishment system for commodity smuggling and disorderly pricing.

how to design distribution channels?

To design distribution channels, of course, we should use Li Zhengquan's distribution channel model to design five-step method.

step 1: clearly locate your target consumer groups

you must draw a clear picture of the main and core target consumer groups

step 2: find the main online and offline consumer purchase channels of the main target consumer groups

classify and grade the main online and offline consumer purchase channels respectively, which are the main channels and which are the auxiliary channels?

Step 3: Identify the main consumers who can distribute and serve the main consumption channels of the target consumer groups (such as what kind of dealers)

If they can distribute and serve the main consumption channels of the target consumer groups, who are the main consumers? Which channels are self-employed? Which channels are handed over to the dealers? What kind of competence do these dealers need (draw the model) to operate and serve the main consumption channels of the target consumer groups? What kind of dealers are they mainly?

Step 4: Combine the marketing strategic objectives and the pace of regional market expansion, structure the regional market, and adjust the targeted distribution channel strategy for different markets.

Most enterprises have a process of gradually moving from regional markets to large-scale markets, and even national-scale markets, and the characteristics of each market may be quite different; At the same time, there are great differences in sales team configuration, market investment budget and regional market management mode, which determines that the distribution channel strategy of our regional market needs to be optimized and adjusted to be effective and operational.

for example, in focusing on deepening the market, the dealers we choose are terminal dealers who have their own business teams, visiting and distribution car associations and directly become terminals. For those sub-development markets that we are temporarily unable to take care of but don't want to give up market and sales opportunities, besides terminal dealers, we may also choose some wholesale and circulation dealers, or composite dealers who are both terminals and circulation.

finally, don't forget the fifth step.

Step 5: Design, build, manage and serve the matching marketing organization, incentive and management system and sales policy of terminals and distribution channels

Just talk about these briefly. After designing the distribution channel, in the process of channel construction and management, how can we not involve the problem of how to improve the cooperation and execution of dealers, and pay attention to the column of Li Zhengquan's home page "Dealer Execution"? Continue to talk deeply and join the circle "Future Business Circle".