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What is Maslow's hierarchy of needs theory?

Maslow divides needs into seven basic levels, namely, physiological needs, security needs, belonging and love needs, respect needs, knowledge needs, aesthetic needs and self-realization needs.

1 Physiological needs refer to people's most primitive and basic needs. Such as water, food, clothes, house, sex and so on. If these basic needs are not met in time, people's own lives and ethnic continuity may be in crisis. They are the strongest, inevitable and lowest-level needs, which can generate a powerful motive force for human action. For example, when we lack food or water for a long time, we may starve or die of thirst. When a person has multiple needs, he may choose to meet his lowest needs first and put all other needs behind. For example, when a person is traveling, he lacks food, security and friends. When you ask him to choose one thing from food, money and friends, he may choose food first.

2. Security needs Security needs mainly include personal health, resources, property and family safety. People long for a stable, safe, secure and orderly life, so as to eliminate their own fears and anxieties. For example, before modern girls get married, girls will consider whether the man has a house, a car and the economic conditions at home. The essence reflected behind this is that girls are pursuing a sense of security.

3. Need for a sense of belonging and love. The demand for belonging and love is also called social demand, which means that each of us is eager to be accepted, cared for, cared for, encouraged and supported by others. For example, at work, we will want to maintain friendship and loyal partnership with colleagues and hope to gain mutual love. We are willing to be a member of the group and help each other when individuals are in trouble. We hope that familiar friends can pour out their hearts, express their opinions and even complain. Social needs are related to personal personality, experience, living area, nationality, living habits and religious beliefs. This demand is difficult to understand and measure.

4. The need for respect refers to the needs of self-esteem, self-confidence, self-respect, achievement and respect for others. For example, we will long for strength, fame, adaptation, confidence in facing the world, independence and freedom. Because of this need, we will be willing to do our work better, hope to be valued by others, so as to show off ourselves, and hope to have opportunities for growth and the possibility of getting ahead. Obviously, the need for respect is rarely fully met, but basic satisfaction can generate motivation. Once this need becomes the driving force, it will make people have lasting motivation.

5. Cognitive needs Cognitive needs mean that we need to know ourselves, people and things, which is a high-level demand. For example, when someone puts forward a different point of view from himself, what immediately comes to mind is, why does he think so? What did he go through? Just like arguing about right and wrong, this demand reflects a strong desire for knowledge and exploration.

6. Aesthetic needs Aesthetic needs refer to our need to appreciate beautiful things and hope that things around us are orderly. For example, many people like food, beauty and so on.

7. Self-fulfilling demand Self-fulfilling demand is the highest level of demand. It means that our life realm, personal ideals or wishes have all come true. This is a growing demand, but also a creative demand.