Seven types of logo design: which logo is suitable for you?

This guide will help you make a decision.

Logo is a part of daily life. When you make breakfast, they will appear in your refrigerator, when you drive to work, they will appear in your car, and when you sit at the dining table, you will see them on your computer.

When things are everywhere, you may have no idea. But Logo (and Logo design) is actually much more important than most people realize.

There are seven signs. Each type has its own unique advantages. Let's take a look at the various logos here to help determine which logo is best for your brand.

1. tag

Through the typing head? Badge logo is designed by maestro_medak and GT Designs.

Badges are just the oldest form of symbols. Also known as seals or crowns, people have used them at least since the Middle Ages, if not before. Badge is a sign type, which contains the text inside the symbol. This is a classic appearance, which makes your logo both traditional and quality. That's why you often see them used by schools and government agencies-they make everything beautiful and formal.

Signs are usually more detailed than other types of signs, including thin lines and small and detailed images. However, this is not a hard and fast rule. Harley-Davidson logo is a very simple logo, and simple sans-serif text is nested inside the badge.

Why did you choose such a sign?

Your brand wants to convey a traditional and/or timeless feeling.

You are looking for your logo to convey a sense of dignity.

2. Font logo

Font logo, also known as "logo", is a logo composed entirely of words or words that constitute the company name. Obviously, the main concern here is text typesetting. This logo style closely links the brand's visual image with the company name.

Therefore, you must choose or create your fonts carefully. The shape, style and color of words are almost as meaningful as the words themselves. If the name of your company is a meaningless word, as there are so many-Google now, this is a very prominent example, which is even more important.

Google Logo is influential because the font is simple and elegant-just like their products-and it is composed of many colors. Different colors represent many results you get when you search on Google and the diversity of its product lineup. Bright colors are very interesting and easy to use, which makes sense when you think that Google wants their products to be widely used and will not threaten new users.

Why do you choose such a logo?

You are a new company and hope to get your name there.

Your brand name is very short, and it is logo everywhere, so you won't feel oppressive.

Your name is your brand (for example, you are a photographer). Signs help to strengthen the connection between visual memory and name recognition.

Why can you avoid a logo?

You don't want to update your logo regularly. Fonts follow suit. Helvetica may be all the rage recently, but in a few years, it may be as outdated as the characters in the neon bubble in the 1980s. Even Google and Coca-Cola need to update their iconic words to keep them fresh.

Your company name is very long.

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3. Flower logo

Composed of Platinum78, Mat W and minimalexa? Monogram mark

The combination of Chinese characters has a wide range of uses! Whether it's an acronym like Taser or an obscure name like Minnesota Mining Manufacturing Company (commonly known as 3M), it's easy to understand why your company appears in the form of its initials or acronyms.

If this sounds like your company, a letter combination may be more meaningful than a logo. This style of logo concentrates the names on unforgettable (pronounceable) parts. You might call HBO HBO, not the Home box office. If this is what you want to achieve, then this letter combination is not to be underestimated for your brand.

Thirdly, the key of font layout and letter combination (also known as letters). You can get more creativity through the style of letters, because readability is not a problem like logo. The fewer letters, the less likely it is to be mispronounced. Many fashion brands use this logo (think Louis Vuitton, Chanel or Gucci), which is an immediately recognizable brand logo.

Why did you choose a letter combination?

You want the connection between your name and your visual image, but the name is long.

You work in an industry, and initials are common.

Why do you avoid using letter combinations?

You are a new company, which has not yet been established. In this case, you can still use the alphabet, but you may want to list your full name below until you gain popularity.

4. Brand logo

Image and brand logo of shaka88, suseno and Roxana. I

When we arrange along this type of sign, you may notice that we are getting farther and farther away from using words. You can think that this is an increasing difficulty in video games-the farther away from clear words, the greater the weight the actual image must bear.

This brings us to the brand trademark (also known as "pattern trademark"). The image selected for the company logo must be incredibly iconic for ordinary customers to identify. Usually, these signs will evolve from the above types over time. Think about how the Starbucks logo started with a badge, but now it's just a picture of a mermaid.

This is why a new company may use brand trademarks alone. However, the pattern marks are very interesting! I don't want to stop you from choosing one just because you are new. Remember, you need some time to mark the text related to the image before giving up the image completely.

Why did you choose a sign?

Your brand name can be understood literally. For example, Apple's logo is an example of a clear brand name. For their brand, it is more meaningful to use logo than logo or logo.

You want to create a sexy brand with an image that you can't name.

Why can graphic markers be avoided?

You want to be regarded as a traditional and serious person. It is not impossible to use image markers, but it is more challenging to choose the right image.

You still hit your product or service. Choosing an image too early may lock you in as a special way of corporate brand. You may want to start with more features and adapt to the brand logo later.

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5. Abstract signs

Milos? Subotic, symbol? Abstract symbols of in and Cvele

Insist on using pictures, but stay away from the expression of words, we have abstract symbols. This type of logo can be used when you want to use images, but you don't want to be limited by text representation. You can create an abstract symbol that evokes people's feelings more than imagination. This may be difficult because not everyone interprets images in the same way.

The best thing about these types of logos is that once you put your brand on the market, no one (wants) to have the same logo as your brand. From the beginning, you can well distinguish your brand from other markets. Nike Swoosh: fast and dynamic, conveying movement and vitality. You can know the brand behind a product or advertisement without looking at the word Nike. Even if you are unfamiliar with this brand, you know their positioning very well. This is where abstract signs flourish-direct and unique identification.

Why choose abstract tags?

You need a graphic element to identify your logo, but it is more serious than most text graphic logos.

What you want is really unique.

Why can abstract tags be avoided?

You haven't fully consolidated your brand image. Because abstract labels express feelings, you need to know what kind of feelings you want to create in customers before you can develop an image that can achieve this goal.

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6. Mascot

Leiden's mascot

The mascot is different from the above pictures and symbols in that it is a picture of a specific person (or at least an anthropomorphic person). As human beings, we are visually attracted by seeing another person's face (once again, even if it is really the face of a cute cartoon character). Mascots associate this positive feeling with your logo and brand.

Different from brand trademarks with standard patterns, mascots are also flexible; ? Mr. Peanut can have different expressions and forms according to the specific situation. Mascots are usually used by sports teams, service companies and food brands because they try to familiarize themselves with potential supporters, customers and consumers.

The biggest danger of mascot logo is that your logo will become too friendly. If you want to take your brand seriously, it may make more sense to consider different types of logos.

Why did you choose a mascot?

You want to attract families or children.

Your brand is full of fun, friendliness and optimism.

You need something flexible that can be developed with your company and used in different ways.

Why avoid the mascot?

Your brand needs to convey a serious atmosphere.

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7. Combination logo

Combination label of CostinLogopus, arkum and 99Spy

Not everything in the world is black and white. You don't have to choose just one logo. You can combine any or all of the above ideas. You can combine the mascot with the logo, or you can embed your letter combination in the abstract logo. Brand identity can be supported by identity, and these two aspects of brand can be used separately and in different scenes.

Think of pigeons-brands use both brand logos (pigeons) and text logos (pigeons), and brand logos are printed on products. The combination logo actually means "you can have your cake and eat it" in the world.

Is this combination the right choice for your brand? If you prefer images, but feel that you need the support of words to describe or share your brand, then yes! If you want a flexible logo, you can adapt to different situations, yes. An important aspect of combination marking is its strong adaptability. Depending on the brand changes, you can keep your mascot, give up your logo, or remove your letter combination and keep your abstract logo. In our opinion, the combined logo is a good choice for new brands that start the logo design process.

Why choose a combination label?

You want the best of several worlds.

You need a future logo that can adapt to your business and future changes.

Why can we avoid using combination labels?

Your brand pays attention to simplicity; ? Combination tags may become busy and more complicated to use. Do you put the whole trademark on your business card, or just on the label? Where is suitable for using your mascot and logo? Wait)

Get inspiration

A fixed rule of logo design is that there is no fixed rule of logo design. I hope the above examples can help you understand the advantages and disadvantages of each type of logo, but each brand is different. I have seen a serious financial brand rock mascot, and the children's wear company has completely made a complicated logos. For design, everything is related to details and execution.

When it comes to the future logo of the brand, you are only limited by your (and your designer's) imagination. When you start thinking about your logo, one of the best things you can do is to look at a bunch of examples (may I suggest our favorite 99 logos as a good starting point? )。 Write down what you draw, and then try to find the same clue. Do you really like letters or red? Do you like this image because it is cute and attracts your personal aesthetics, or because it suits your brand?

Remember: getting a logo is one of the most interesting parts of starting a business. Look at many beautiful pictures. Make your creativity crazy. I always listen to the second (third and fourth) opinion before I finish everything. And I'm glad to see your brand really become a reality!