What should I write in the short video of clothes?

No matter what product copy you write, the most important thing is to position the product. Before writing a dress copy, you should first understand the characteristics of the dress you want to promote, such as color, shape, material and so on. These are extremely important for grasping the whole copy.

For example, Li Ning, a brand in China, has always been a young man who loves sports and fashion. Facing these audiences, Li Ning's position is to make change happen. A simple "makethechange" has become a classic in the field of copywriting.

2. Unique sense of design

With the improvement of material level, more and more people buy clothes, and watching too many stereotyped clothing advertisements will inevitably lead to aesthetic fatigue. At this time, if your copy can be combined with a little sense of design, it will make people shine and impress.

For example, sketch the brand concept: if nine times out of ten is the appearance of life, such as work, words, clothes, diet and so on. They are all what we really want in our hearts, and our spirit will tend to be more free, with new ideas to pursue and the joy of life to satisfy. It's a piece of cake in advertising.

Simple fashion

Nowadays, many people have dyslexia. In this era of reading pictures, pictures are more powerful than words. Large paragraphs are not only bad for reading, but also bad for communication.

Therefore, concise but fashionable copy is particularly important. The so-called "simplicity" is to be concise and clear, and "style" is to have themes and feelings.

For example, Blue Ocean House-a man's wardrobe. Concise and clear, with a clear theme.

I hope I can help you?