Let's talk about the rebranding of Geely, Haval, Chery, Pentium, Wuling and Baojun.

The first impression a product gives users is its iconic LOGO. Enterprises should integrate their manufacturing culture into the LOGO. But some companies' product LOGO will be replaced for various reasons. I hope to use the new LOGO to give consumers a new impression of product upgrading, so as to get better sales and evaluation. Today, we are going to talk about what happened in the automobile industry.

lucky

Geely used to have many brands, such as Emgrand, Global Hawk and England, logos. Six years ago, it was replaced by a new logo evolved from the Emgrand red and black combination logo. After the evolution, it did have better recognition and international norms, and it was repaired and upgraded last year.

In recent years, Geely has acquired Volvo and Proton and invested in Mercedes-Benz Durham, and its strength has been growing. It also launched its own high-end brand Lexus. Geely's Lexus and the Great Wall "WEY" mentioned later are now leading domestic cars to seek upward and have been recognized by consumers.

Harvard University

Haval, a product of Great Wall Motor, has keenly captured the huge prospect of SUV market. So he decisively tailored a logo with international standards for Haval-replacing the original Great Wall logo with the "Haval" letter logo. After the success of Haval, Great Wall Motor continued to seek upward and launched the high-end brand "WEY". Although this high-end brand named "WEY" has achieved initial success in China, Bian Xiao personally can't help but complain about the brand and LOGO created by Wei Jianjun, the boss of Great Wall Motor. ?

Byd company limited

BYD, like Great Wall Motor and Geely Automobile, is a private enterprise. Different from the success of Great Wall in SUV field, BYD enjoys a good reputation in the electric vehicle industry and is regarded as a domestic automobile enterprise that has mastered the core technology of trams. At first, BYD's logo was oval, with white on the basket and BYD letters on the outside, which was a bit of the charm of BMW logo, but more riders complained that this logo was not dog-proof, so BYD changed from a good suggestion to a simple logo, but it was more popular than before.

Chang'an

The symbol of Chang 'an is shield-shaped with an arrow in it. This logo is very similar to the logo of Jinbei. So 20 10, Changan changed its LOGO. The new logo is not like Jinbei car, but like the optimized logo of Honda's high-end sub-brand. In recent years, the performance of Changan Automobile is also worth changing the standard, and it has made great progress.

dash

FAW Pentium has always used the red flag logo before, and directly used the logo of the abandoned red flag model "1", which was vomited by consumers. Finally, when consumers accepted the logo of 1, at 20 1 1, they replaced it with an eagle logo similar to the word "Duan", which was not recognized by consumers, and the sales volume became more and more sluggish.

Chery

Chery's logo has been changed a bit like Chang 'an. Before the change, Chery's logo was an oval with an inverted V and a break. 20 12 inverted v blends into the oval shape, which makes it more rounded as a whole, but it is also very similar to Nissan's high-end brand Infidini, which often leads to confusion among consumers. After the bid changed, Chery did not go any further, but declined.

Wuling and Baojun

In May this year, after SAIC-GM-Wuling officially released the "Wuling Global Silver Label", SAIC-GM-Wuling * * owned three brands: Xinbaojun, Baojun and Wuling Red/Silver Label.

For ordinary consumers, the four car logos are really dazzling in front of them, and their respective relationships are also puzzling. In fact, when Wuling first entered the automobile industry, it was a "W" called Wanjia brand, which means to enter thousands of households and gradually evolved into a classic red label. Its Wuling Light, Wuling Glory and Wuling Hong Guang all have tens of millions of users, which is the legend of Akiyama Car God.

Baojun is the second brand of SAIC-GM-Wuling, and its positioning is slightly higher than that of Wuling Red Label. The products familiar to consumers are Baojun 730, Baojun 560, Baojun 5 10 and Baojun 3 10.

In 20 19, SAIC-GM-Wuling officially launched the brand-new Baojun. According to the manufacturer, Xinbaojun is committed to building a smart car brand. The simple distance from a traditional car to a smart car is the transformation from an old man-machine to a smart car. Representative models are RS-5, RC-6, etc.

In May this year, the Wuling Global Silver Label was released, which kept the traditional classic red Wuling Label, which puzzled Bian Xiao and Zhang Er monks. However, according to the manufacturer, the silver label represents Wuling brand passenger cars and globalization. The representative model is just released Wuling Capgemini.

Not only domestic companies love to change the bid, but also joint venture car companies often change the bid. But now people are getting better and better. The original models are very tall, such as Pentium and Chery. It is better not to change, but it also reflects the importance of logo to a car company.

Especially in the face of the current post-90 s and post-00 s consumer groups, sometimes it has to be said that the logo design is good, and customers buy cars and go home early!

(The picture comes from the Internet. If there is any infringement, delete. )

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.