What is pain point copy? How to write

Let's talk about what is the pain point first. Pain point refers to the user's bad feelings and bad points in using products or daily life experience. For example, for soldiers, being unable to go home all the year round is a pain point; For those who work hard in first-tier cities, first-tier cities can't stay, and third-tier cities don't want to go back. This is the pain point. It captures people's psychological activities and directly hits people's hearts. Therefore, the pain point copy will cause * * *, which is also the reason why the pain point copy is easy to explode.

Second, to find out what the pain point is, we must put the foothold of copywriting on the user. So what you are looking for is the pain point of the user, and you must cause the user to scream. So to write a painful copy, around the user, you need to do the following two things:

1, refine the target population.

You need to be very clear about the user base of your copy, and the more detailed the better. Make it clear, and then make it clear to the user. Only by thoroughly understanding the characteristics of users can we write targeted copywriting.

2, in-depth understanding of users

Understanding users deeply is the most direct and effective way to find pain points. We pay more attention to how users view products, how to use products, how to evaluate products and how to interact with brands. This requires knowing yourself better than users. Carefully observe the weak relationship between products and users, then analyze the deep motivation of users from the perspective of products, and then enlarge.

Author: Lin Shuzhiku scholar/multi-platform certified lecturer, official account of WeChat: Lin Shangshang Management (ID:living4ever). ?