What are the classic advertising copy?

Excellent and classic copywriting is always concise and powerful, and information expression should be direct and accurate. Although I don't watch TV now, watching programs online will also open members to remove advertisements, but there are still several classic advertising copies in my mind that I won't forget for many years.

Mike Coffee Maxwell's "Water-tight" should be Maxwell's most classic slogan. Didi gives people an associative artistic conception, like hot coffee poured out of a coffee pot, and its fragrance gives people a wonderful association of smell and taste. It implies the feeling that consumers are satisfied after drinking coffee, but still want to have a refill.

The advertising copy of these eight words is simple and easy to understand, but it profoundly expresses the mellow and fragrant taste of Maxwell coffee, endows coffee with representative significance, and can enhance consumers' trust in products and arouse consumers' desire to buy.

M & ampm's chocolate beans are only soluble in the mouth, but not in the hands. Rosser reeves, a world-famous advertising master, gave inspiration in less than 10 minutes, and was once rated as the first advertising language in the United States in 2004. This slogan interestingly expresses that chocolate beans can't wait to dissolve in your mouth. If you don't eat quickly, it will dissolve in your hand. This is not good. Eat quickly!

This is a classic of advertising. After this advertisement was broadcast, it immediately became famous in the United States and became a well-known chocolate bean brand in the United States, which has been passed down to this day. It reflects the M & amp； The unique sugar-coated packaging of M's chocolate beans implies that M & amp； M chocolate is very delicious, and we don't want chocolate beans to stay in our hands for too long.

Dove Chocolate Dove Chocolate 'feels as thick and smooth as milk' was a slogan used by Dove in his early days, but no one may know it now. It is classic because it gives consumers the feeling that thick silk is as smooth as milk and as real silk.

It is imaginative to use silk to describe the delicate and silky feeling of chocolate; Make full use of this metaphor to maximize the characteristics of chocolate.

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These classic advertising copy beans have extraordinary creativity and interest, and they are very vivid. The most important thing is the unity of advertising language and products to consumers, which makes the copy spread for a long time and unforgettable.