Enterprise marketing plan

Marketing planning of an enterprise is essential every time a marketing activity is held, so as to facilitate the work. Next, I'll introduce you to the relevant contents of the enterprise marketing plan. I hope everyone can have a look together!

Enterprise's marketing plan 1 1. Activity theme:

Caring for the family, you, me and him-a big lottery.

Second, the activity time:

New product introduction period

Third, the purpose of the activity:

1, zero-distance contact with target customers, and rapid dissemination of product concepts and product benefits. (unchanged for two months,

2. Let the target consumers know, understand, try out and experience new products.

3. Let the target consumers know what they need, and guide and educate them.

4. Be a shopping mall hotspot, a community hotspot and an urban hotspot.

5. Attract a large number of target consumers.

Four. Activity content

First, the layout of the mall:

1, equipped with two excellent salesmen, introduces the concepts of products, companies, agents and consumption monitoring to customers, and strengthens the benefits of the company's products to customers.

2. Play the company's consumption monitoring feature film, preferably on big TV.

3, conditional shopping malls can engage in a little knowledge quiz "lucky draw, care for your family, you, me and him" activities.

Activity steps:

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2. Gifts: general gifts and a grand prize (counter products, general gifts are small gifts made by the company (to be determined,; The grand prize is one of the counter products, and there is a grand prize every day. You can add another one when you take it out.

3. Set a lottery box next to the counter, which contains two kinds of table tennis, of which only 1 is a yellow ball and 49 is a white ball; A set of question cards, including 40 question cards (preferably 100).

4. Rules: draw a lucky draw for answering questions correctly; There is only one chance to draw a lottery; Draw a white ball as a commemorative prize and a yellow ball as a grand prize; 100% wins the prize, and there is a big prize every day.

4. Consumer monitoring products enter the shopping mall dm.

5. Live popular advertisements.

Principle: concisely reflect the information of consumption monitoring products and lottery giving activities.

Second, outside the mall sp:

1. Set up a publicity point at the main entrance of the shopping mall, and the sales promoter (miss) will publicize the consumption monitoring products to every customer in the shopping mall, and point out the counter position and lucky draw activities.

2. Hang a banner at the main entrance of the mall: I wish the grand opening of the consumer monitoring counter. Or hang two vertical banners, from the beginning: "I wish XX Company the first export industry in July"; "I wish the consumer monitoring counter a grand opening."

3. Hang two floating hot air balloons and two banners in the shopping mall open space.

Third, urban community promotion:

This community promotion plan should be operated according to local conditions.

1, community selection:

1, preferably near the counter, so as to form a three-dimensional pull in the area and show each other.

2. It must be a high-end community near the counter, where the target consumer groups gather, where the promotion can be said to have a "multiplier effect".

3. In line with the above conditions, first select 1-2 communities (one mid-range and one high-end) for pilot, and then promote replication after the pilot is successful, and then carry out standardized urban community operation.

2. Orientation of community promotion

In community promotion, it is necessary to reflect the overall strength and brand image of the company and local middlemen; Reflect the long-term, safety and professionalism of manufacturers and middlemen serving the target consumer groups; Reflect the promotion of humanization, family and affection; Reflect the improvement of integrity, unity and coordination.

Enterprise Marketing Plan 2 I. Preface

Food, clothing, housing and transportation are the four elements of human life. People put "clothing" in the first place, which shows the importance of clothing to us. As the head of food, clothing, housing and transportation, people's pursuit of the beauty of clothing seems endless. With the improvement of people's living standards, higher requirements are put forward for clothing. Nowadays, clothing is not only a single tunic suit and cheongsam, but also more popular elements have been integrated into our lives, and Japanese and Korean styles and European and American styles have also been blown to China. We Wuxi Aishang Clothing Co., Ltd. formulated this marketing plan in line with the purpose of serving consumers and making them enjoy it better.

II. Introduction

Wuxi Aishang Clothing Co., Ltd. was established in * * and is located in Wuxi Commercial Vocational and Technical College, No.809 Qianhu Road, Huishan District, Wuxi City. The registered capital of the company is RMB 2 million. The company's business purpose is: love conforms to your trend. The company's business scope is: sportswear and down jackets. Sports casual wear, keep up with fashion trends, let you walk in the forefront of fashion; Down jacket, both warm and beautiful. The company aims to serve more consumers and is determined to be a leader in the clothing industry.

Third, the market analysis

I. Market survey

Means adopted: A, inquiry study B, observation study C, questionnaire survey.

After determining the specific investigation methods, the company formulated the investigative steps: A, preliminary investigation stage B, formal investigation stage C and result processing stage.

Second, consumer analysis.

According to the survey, 90% of the students bought clothes in the clothing stores on campus, and 70% of the students bought most clothes in the clothing stores on campus.

Third, competitor analysis.

Wuxi Commercial Vocational and Technical College is a school with commercial culture. There are many shops in the school, including snack bar, clothing store, barber shop, shoe store and grocery store. The number of clothing stores is not small. The competitors with fierce competition are mainly Wuxi Jinxiu Mountain Villa Clothing Co., Ltd., Wuxi Shuixiu Nianhua Clothing Co., Ltd. and Wuxi Global Clothing Co., Ltd. If you want to stand out among many clothing enterprises, you must rely on your own strength to gain the market.

Fourth, marketing strategy.

1. Target market: students from Wuxi Commercial Vocational and Technical College and students from surrounding colleges.

2. Market positioning: According to modern marketing theory, we should be the industry leader. Becoming a leader in the industry can't be said in words, we should take practical actions. Our market positioning is mainly aimed at students at school, so our price is in the middle range. Low price doesn't mean that our quality will decline. On the contrary, we will provide better goods and more intimate services.

3. Sales method: retail stores are the main ones, and Taobao stores will also be opened for buyers to buy.

4. Enhance brand awareness: increase the publicity of the company through campus BBS, QQ group, advertising leaflets and radio stations.

5. Improve products and services: find better sources of goods and make consumers the biggest beneficiaries. Conduct etiquette training for shop assistants to enhance consumers' goodwill.

Verb (abbreviation of verb) promotion strategy

1, the first phase lasts about a week,: all shoppers will get a 20% discount VIP card.

2. The second stage lasts about two weeks: those who spend more than 100 yuan on shopping will be given a plush toy with a value of 10 yuan.

The third stage lasts about one month. People who shop all over 200 yuan can choose a dress that doesn't exceed 50 yuan at will.

Foreword of enterprise marketing plan 3

With the opportunities brought by the reform and opening up to China, China's market economy has been continuously developed and improved, and companies and enterprises have sprung up all over the country, with more and more white-collar professionals. People's interpersonal communication is also increasing, and people's lives.

The level is also constantly improving, and the people, especially young and middle-aged white-collar workers, have higher and higher consumption demand for clothing, showing an accelerated growth trend, and the requirements for clothing are also getting higher and higher.

With the arrival of the Spring Festival, in order to promote the clothing sales of our company's production department and expand our company's clothing market share. The propaganda department of our company conducted a market survey on the clothing market in Dalian and Shanghai.

market analysis

I. Investigation of policies and regulations

At the beginning of February, 20**, the State Council adopted the Plan for the Adjustment and Revitalization of Textile Industry, which clearly stated that it was necessary to explore the urban and rural markets. This direction has stimulated the better development of the textile industry.

In 20 years, China revised the clothing product standard.

Second, the target market survey

1, consumer survey

Young and middle-aged staff in Shanghai and Dalian have high dress requirements. They even have a party every month and need to wear a dress. These white-collar workers will buy dresses for visiting relatives and friends and attending parties during the New Year. They seldom have free time when they are working. They spend more time at home with their families or eating out on weekends, so it is difficult for them to have free time to go shopping. Generally speaking, they seldom buy clothes. Our company's long skirts will have a big market.

2. Investigation of distribution area

In Shanghai and Dalian, the clothing market is mostly distributed near high-level companies, enterprises, high schools and university campuses. There are more company employees and school students on weekends. Buy clothes. There are many enterprises near Dalian and Yangpu District University in Shanghai. The market is vast. Can have a better development.

3. Competitor survey

Shanghai Lin Yu Garment Co., Ltd. was established in August * * with a registered capital of RMB 5 million. It is located in Xi Du Economic Zone, Fengxian District. Is a production and sales of clothing, apparel, leather goods, leather shoes, bedding, home accessories, textiles, clothing fabrics in one of the modern scale enterprises. Since its establishment in 2000, the company has introduced a set of computer design systems and clothing production lines from Japan, Germany, the United States and Switzerland, and hired them with high salaries.

International senior designers and professional printmakers are engaged in the research and development of new products. The company produces and sells more than 1 10,000 sets of sweaters, jackets, suits, shirts, furs, trousers, leather goods, shoes and coats. In 20** years, Shanghai Lin Yu Clothing Co., Ltd. formed an alliance with Italian "Gustini GESSDIMER" and obtained the exclusive rights holder qualification of "Gustini GESSDIMER" brand in China. Dalian Jiayi Clothing Co., Ltd., located in the beautiful coastal city of Dalian, is a clothing company integrating clothing design, processing and trade. Founded in 2002, the company aims to provide professional services for enterprises and institutions in Dalian.

Since 20**, the company has opened up foreign markets and exported garments to Japan, South Korea, Europe and America.