I am a strong woman, an inspirational story of women's entrepreneurship.

I am a strong woman, an inspirational story of women's entrepreneurship.

Women, even in today's society, will still be considered weak and can't hold up half the sky. How unfair this is to the majority of female compatriots. They also have extraordinary courage, accurate vision and the ability to distinguish right from wrong. Women are stronger than you think.

The first article: "Anhui post-80 s girls open stores, make handicrafts and start businesses"

Her name is Tingting, a post-80s Anhui girl. She is not tall, with big eyes and a delicate face. When she spoke, her tone was soft and childish, and she blushed when she was shy. After changing jobs several times in more than two years, Tingting resigned in 2009 to start a business, set up a shop and make handicrafts. Tingting resolutely chose to go her own way and realize her ideal. Tingting looks like watching every day? Children? She seems to be guarding her shop, entertaining friends and customers when they visit, and making handicrafts and gadgets when they are away. Although business is not particularly good, she feels very satisfied. She said that she can do what she likes, which is a kind of happiness.

In 2002, Tingting came to Changsha Women's University alone to study animation design. After graduating in 2006, she and her classmates started their first job in Beijing. ? I do design in a company. Because I am a novice, my salary is very low, mainly to accumulate experience. ? Before long, Tingting changed her job, and later she chose to go back to Changsha. However, the work has never satisfied her.

? I changed jobs for more than two years because I didn't like them very much. I usually like making small handicrafts, such as toys and decorations. I have my own dream, that is, to open my own shop and sell my own things. ?

Resolutely resigned and opened a creative shop. In 2008, Tingting made one because of her unsatisfactory work. Difficult decision to give up work, choose? Unemployment and that year happened to be a financial crisis, and the employment situation was grim.

? At that time, some students didn't understand that it was irrational for me to resign now. Actually, I want to realize my own dream. ? After resigning, Pan Pan tried to raise money, but after several months, the store still didn't open. ? It costs at least tens of thousands of yuan to open a shop, but I only have a few thousand yuan, which is far from enough. ?

One day, in a chat with a friend, she learned that in order to encourage entrepreneurship, Changsha provided more than 150 rent-free pavements for entrepreneurs in huang xing road pedestrian street Animation Sky. The rent-free period is half a year. I am very happy and feel that everything is ready. Dongfeng? He is here, too. So, she quickly discussed with a classmate, and the two teamed up to collect more than 10,000 yuan to open a shop.

? What's the name of the shop? 80 stacks? It means that all post-80s can have a place to stop. ? Tingting felt very lucky, because the employment situation was not good at that time, and the government departments introduced many policies to encourage self-employment. She felt that she had just caught up with a good time.

The scene of the opening of the new store? That day my classmates and I were decorating the facade, painting, nailing and putting things away? While I was busy, suddenly a customer came over with his girlfriend and asked, we just put out some items, and many price tags were not posted, but the couple sold the first one. The classmates said that there is no need to choose a day to open, and today is the best day. ?

Self-control? Gadgets? Three or five thousand a month, now? 80 stacks? As you can see, this is a small shop less than 10 square meter. There are wooden booths on three sides of the shop, and the shelves are full of dazzling handicrafts. Tingting is very proud, because of these? Gadgets? It's all her. What's wrong? After work. ? We find raw materials from Beijing, Guangzhou, Shanghai and other places ourselves, and then design and produce them ourselves. Almost everything is repaired by ourselves. ?

Part II: The inspirational story of Gree Dong Mingzhu.

When it comes to Dong Mingzhu, competitors describe her like this: the road that Dong Jie has traveled; Can't grow grass. ? This shows the power of the Iron Lady. There are also employees inside Gree who evaluate their female bosses like this? She speaks forcefully and acts decisively. Even without makeup, she looks much younger than her age. ? And the media said? Although this woman's life before the age of 36 was unremarkable, after the age of 36, she walked out of a road that others could not copy with her tenacity and persistence. ? The post-80s Inspirational Network takes you to know the inspirational story of this strong woman in the women's workplace.

Why is Dong Mingzhu's entrepreneurial story inspiring? Because few people are like her, she started as a grassroots salesman at the age of 36. 15, she was promoted to the CEO of Gree Group by virtue of her ability to surpass ordinary women.

First, a late bloomer does not lose talent.

Dong Mingzhu 1954 was born in an ordinary family in Nanjing, Jiangsu province, and 1975 joined the work. At that time, she worked as an administrator in a chemical research institute in Nanjing. Before the age of 36, her life was unremarkable. No one would have imagined that after the age of 36, Dong Mingzhu created a professional legend with his tenacity and persistence.

1990, Dong Mingzhu resolutely resigned and went south to work. At that time, she was 36. When she arrived at Gree Company, she had to start as a grass-roots salesman. Dong Mingzhu, who didn't know what marketing was, recovered the debt of 420,000 yuan left by his predecessor within 40 days with perseverance and tenacious struggle, which made Zhu Jianghong, the general manager at that time, sit up and take notice and became a classic inspirational story in the marketing field after dinner. This is where the entrepreneurial legend of this strong woman began. With diligence and sincerity, Dong Mingzhu has been creating the sales myth of Gree Company, and his personal sales have soared to 36.5 million yuan.

Second, the highly effective female boss

1995, Dong Mingzhu became the sales manager of Gree. The subordinate looked at the female boss at that time like this: a person who never played cards according to the cards, she? Card management? There is only one: your own principle, which you think is right.

The first problem that Dong Mingzhu faced after taking office was the backlog of 19000 air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said? No, the price reduction of normal products will damage the image. ? Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The salesman didn't expect the new official to take up three fires, burning himself and burning endlessly.

In the details of life, the iron lady also made such a rule? You are not allowed to eat during office hours. Once found, fine 50 for the first time, 100 for the second time, and leave for the third time? . When everyone thought it was just talk, one day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through.

One day, a big dealer with annual sales of 65.438+0.5 billion yuan came to Gree factory to ask for special treatment, and the tone was non-negotiable. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone is worried about this female boss. A sales manager who hasn't taken a steady position has thrown away the annual sales of 65.438+0.5 billion yuan without hesitation in one day. Dong Mingzhu's answer is simple: As long as I violate the principle, I will dismount.

The strong woman's iron fist forced the dealer to be soft. Many air-conditioning factories often connive at big sellers and let them operate across regions, making it impossible for local small dealers to compete and confuse the market. By doing so, Dong Mingzhu will be able to expand the size of small dealers, which will give them a head start.

Third, solve the problem of arrears with an iron fist.

Default in payment for goods is a common phenomenon in China's retail and wholesale industry, which makes many dealers have a headache. Dong Mingzhu, who believes in evil, solved all the problems in one year. Her practice is very simple and overbearing: all dealers who are in arrears with the payment will stop delivery and pay the money before picking up the goods.

However, this is easier said than done. She stirred up a hornet's nest, and dealers of all sizes complained to Zhu Jianghong, the boss of Gree, and some even claimed that there was no me with her. ? Dong Mingzhu also refused to give in, and said in a tit-for-tat way: There is still me without him. ? Zhu Jianghong gave Dong Mingzhu an idea: Is it possible to make up the payment, deliver the goods first and then collect the money? Dong Mingzhu said with a smile? All right. ? As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said? Want goods? Bring the money first. ? Dong Mingzhu is eloquent:? Even if everyone else is like this, I am Gree. ? Even if 100 hits the wall, Dong Mingzhu will hit 10l. The high wall of default must fall down.

Dong Mingzhu's tough effect is that Gree has no accounts receivable of 1997 and 1998 and no triangular debts of 1 cent. After that, everyone believed Sister Dong. If you don't withdraw money, you won't get the product. As long as you pay in the past, you will never default on the payment. Dong Jie does things, take orally, don't worry!

Fourth, the inspirational spirit of women in the workplace.

When he was young, Dong Mingzhu only slept five hours a day. It is said that Dong Mingzhu often thinks when he is sleeping or taking a nap. When he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, take a notebook and write it down, and even call the boss in the middle of the night. It is her spirit of struggle that led to the birth of many marketing tricks.

1995, invented by Dong Mingzhu? Off-season rebate is to return the corresponding benefits according to the amount of funds invested by dealers in the off-season. Like this? Money? Commodities? Relationship, become? Money? Lee? The relationship not only solves the shortage of production funds in the off-season, but also relieves the supply pressure in the peak season. 195 Gree's off-season payment increased by 3.4 times compared with the previous year, reaching 1 1 100 million yuan, which prepared the market for the decisive battle with Chunlan in196.

1995, Gree fork was invented? Year-end rebate? Return the profit of 70 million yuan to the dealer.

1996, in the off-season of air conditioning, Gree got back 65,438.05 billion yuan by rebate in the off-season. In the off-season price war, brands have to cut prices one after another, even the retail price is lower than the wholesale price, and the wholesale price is lower than the ex-factory price, which hurts their vitality. Dong Mingzhu stipulates that Gree L can't reduce money. On August 3rd1day, Gree announced that it would subsidize 2% of the profit of 10 billion to all dealers in proportion to sales. In this way, in the most difficult period of air-conditioning industry 1996, Gree's sales increased by 17%, surpassing Chunlan for the first time.

Gree not only replenished the money saved by shrinking the marketing team to the dealers, but also returned 250 million yuan to the dealers on 1997.

Dong Mingzhu believes that only by distributing Gree to make money can long-term stability be achieved. She not only distributes the air conditioners that are in short supply evenly, but also introduces the air conditioner ID card, so that each air conditioner can be filed in the marketing department.

Generally speaking, September-March is the off-season of air conditioning, and April-August is the peak season. The off-season price is different, which is 20 thousand lower than the peak season. General manufacturers are trying their best to advance the peak season from April to March in order to get more profits.

1998, on a whim, Dong Mingzhu, with the support of Teacher Zhu, announced to extend the off-season for one month. Continue to implement the off-season price in March in April. Gree doesn't want the money he got. When other factories change their minds, many big dealers have allocated money to Gree to buy Gree products, and some manufacturers sigh. Dong Mingzhu is really tough, right? In all these years, we never thought about this move. ?

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