Why is it not popular to make funny videos and live broadcasts?

For people who make funny videos, live broadcasts are not popular for the following reasons:

1, the positioning is not done well. I mainly publish family funny videos, and then I don't know what to talk about in the live broadcast room. How to operate short videos? It is not the same as the positioning of the work. So it's hard to keep people.

2. There was no notice before the live broadcast, resulting in insufficient initial traffic and the system stopped pushing people. All major platforms are commercial companies, so I can't generate revenue for the platforms, and the platforms can't bring me traffic because the traffic is very expensive.

3, unskilled, there is not much interaction between live broadcasts. This also caused my friends who entered my live room to feel bored and left.