What does "tea witch" mean?

π(pài) is a Greek letter, and pi is generally expressed as π. It is a common mathematical constant in mathematics and physics, and it is the key value to accurately calculate the circumference of a circle, the area of a circle, the volume of a ball and other geometric shapes.

Here refers to the "pie", which is in line with the fashion and modernity pursued by "eat, drink and be merry" at present.

Extended data

According to the data, Nongfu Spring launched Tea π on 20 16, and its brand was positioned as "after 90" and "after 00". Once tea π was launched, it quickly formed a sales scale of nearly 654.38+0 billion yuan.

20 19, Nongfu Spring has launched a new package of tea π on π Day. Tea π has been upgraded from packaging and taste. The new packaging is different from the abstraction and image of the original packaging. Bottled pictures strengthen the narrative, and each picture tells a story.

Take the packaging of rose litchi black tea as an example. In the center of the picture is a woman dressed in a Tang suit with a signature bun, which reminds people of Yang Guifei. On the right of the picture is an elephant carrying a round lychee.

In addition to packaging, the taste of tea π has also been upgraded, enhancing the taste of tea. With the use of more abundant tea raw materials, the consumption of tea increased by 1.6 times. Ceylon black tea is used in lemon black tea, and the amount of lemon juice is increased to make the tea color and taste stronger.

As the most fashionable product in Nongfu Spring product line, the purpose of tea π new packaging is to better communicate with young consumers in the new period.

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