Where are the primroses that can be seen everywhere in the newspaper?

Where are the primroses that can be seen everywhere in the newspaper? According to newspaper layout planning: according to each newspaper's own situation (large format, small format), there are many different specifications. Generally, according to the size of specifications, there are: full (whole) version, small full version, half version, banner, 1/4 version, half banner, and some are classified as advertising forms, such as upper column, middle column and lower column.

Layout form: what you call hard width and soft text. Hard-wide is a pure advertisement marked as an advertisement by combining pictures and texts published in the name of an enterprise, while soft-text is an advertisement published in the name of a newspaper with the help of news or interviews that don't look like advertisements.

Version: there are special edition and ordinary edition, such as special edition; The front cover (first edition) and the back cover (last edition) are usually special editions, and the second, third and middle pages (at most two pages in the middle of the whole stack of newspapers are connected) are also special editions. The regular edition is a layout other than the special edition.

Page color: refers to the page color used by newspapers for advertising. Generally divided into color, suit red and black and white.

And layout terms:

Editing center-the area on the page that really holds text and pictures except the surrounding white space.

Basic column-the center of a horizontal newspaper is divided into several columns vertically, which is called basic column.

Headline-the area where the first edition of a newspaper publishes registration and other contents is mostly in the upper left corner of the first edition, and most quarto newspapers are arranged in the column above the first edition.

Newspaper eye-also known as newspaper ear, refers to the page on the right side of the title of a horizontal newspaper.

Newspaper content: news and advertisements can be published, and it can also be used in conjunction with other parts.

Line-the boundary line of the plate center, which is divided into "antenna" (also called "eyebrow line") and "ground line"

Newspaper eyebrow-the text printed above the eyebrow line, generally publishing name, edition order, publication date, layout content identification, etc.

Middle seam-the gap between two adjacent pages of a newspaper, which can be empty or used for advertising, document delivery, etc.

Title-the position at the top left of horizontal newspaper and the top right of vertical newspaper, which is usually used to publish the most important manuscript.

Double headline-publish a manuscript as important as the newspaper headline, or at the bottom right of the page.

Title inversion-an important manuscript with the same title specification as the lower right of the page.

Ask the newspaper where is the end of the newspaper and where are the flowers everywhere in the newspaper. Version: there are special edition and ordinary edition, such as special edition; The front cover (first edition) and the back cover (last edition) are usually special editions, and the second, third and middle pages (at most two pages in the middle of the whole stack of newspapers are connected) are also special editions. The regular edition is a layout other than the special edition.

Page color: refers to the page color used by newspapers for advertising. Generally divided into color, suit red and black and white.

And layout terms:

Editing center-the area on the page that really holds text and pictures except the surrounding white space.

Basic column-The center of a horizontal newspaper is divided into several columns vertically, which is called basic column.

Headline-the area where the first edition of a newspaper publishes registration and other contents is mostly in the upper left corner of the first edition, and most quarto newspapers are arranged in the column above the first edition.

Newspaper eye-also known as newspaper ear, refers to the page on the right side of the title of a horizontal newspaper.

Newspaper content: news and advertisements can be published, and it can also be used in conjunction with other parts.

Line-the boundary line of the plate center, which is divided into "antenna" (also called "eyebrow line") and "ground line"

Newspaper eyebrow-the text printed above the eyebrow line, generally publishing name, edition order, publication date, layout content identification, etc.

Middle seam-the gap between two adjacent pages of a newspaper, which can be empty or used for advertising, document delivery, etc.

Title-the position at the top left of horizontal newspaper and the top right of vertical newspaper, which is usually used to publish the most important manuscript.

Double headlines-manuscripts that are as important as headlines are published in the lower right of a newspaper or page-important manuscripts that are treated with the same specifications as the headlines at the lower right of the page.

What advertising spaces are there in the newspaper, such as where are the tools for reporting eyes and flowers? Thank you! Generally speaking, the layout of newspaper advertisements can be roughly divided into the following categories: spread, full page, half page, double column, single column, half column, eye newspaper, flower newspaper and so on. What kind of layout to choose for advertising depends on the economic strength of the enterprise, the product life cycle and the advertising situation. Generally speaking, when advertising for the first time, news and notices should choose a larger layout to attract readers' attention; Subsequent advertisements, reminders and daily life can gradually reduce the layout to strengthen consumers' memory. Holiday advertisements should use large pages, and advertisements can use small pages at ordinary times.

Characteristics of advertising copy writing in different layouts

1. Newspaper advertisement

Newspaper advertisements, also known as column advertisements, are small advertisements published on any page. Generally, there are two specifications of 3CM*2CM and 6CM*2CM; ; Very small, general newspapers will simply do some classified publications, such as which sections are concentrated in investment promotion; Which version should I put the medicine in, and so on. The advertising section is very small, but the fees are much cheaper, so now many brands publish column flower advertisements all the year round, so that the brand image is deeply rooted in the hearts of the people. This kind of advertisement has a small layout and a special form. Without a broad creative space, copywriting can only focus on the name, telephone number, address and corporate sponsorship of a brand or enterprise. It can't reflect the overall structure of the copy, and it is generally expressed declaratively.

4. Visual advertising

Newspaper report, that is, horizontally typesetting the page on one side of the newspaper header. The layout area is not large, but the position is very obvious, important and eye-catching. If it is a news edition, it is often used to publish short and important messages or executive summaries. This position is used for advertising, which obviously has higher attention value than other advertisements, and will naturally reflect authority, news, timeliness and credibility.

? Due to the small size of newspaper advertisements, there is no room for more pictures, so advertising copy writing occupies a core position and plays a decisive role. Special attention should be paid to:

(1) Choose news content or endow it with news in creativity and means of expression.

(2) Advertising headlines should be eye-catching, and it is best to use news, promises or empirical headlines.

⑶ The writing of advertising copy can adopt news forms and news writing techniques, and try to use rational appeal methods.

(4) The language of advertising copy should reflect the rational, scientific and rigorous style.

5. The advertising copy should be short and pithy, avoid using long-form copy, and use emotional appeal as little as possible, especially not using hypothetical prose, stories, poems and other artistic forms, so as not to dilute the persuasiveness and credibility of the newspaper position itself.

3. Half a bucket of blue advertisements

Semi-banner advertisements are generally divided into about 65mm× 120mm or100 mm×170 mm. Because of the small layout of these advertisements, and many advertisements are arranged together and interfere with each other, the advertising effect is easy to weaken each other. Therefore, how to make advertising extraordinary, novel and unique, so as to stand out from many advertisements and jump into the reader's sight, is the writing of advertising copy to pay special attention to:

(1) Make eye-catching advertising headlines. Titles should be small in words, large in font, novel and unique, with impact, which can catch the audience's attention at once.

(2) use short passages. Language should be highly concise and concise, highlighting key information. Try to make a small layout with many connotations.

(3) Copywriting should pay attention to the organic combination with picture arrangement. It is best to do it according to the production idea of first row and then back row.

4. Single banner advertisement

There are also two kinds of single banner advertisements, about 100mm times 350mm, or 650mm times 235 mm, which is the most common layout in advertisements, which is in line with people's normal vision, so the layout itself has certain persuasiveness. From the layout area, the single column is twice as large as the half column, and this change should also be reflected in the writing of advertising copy:

(1) Copywriting can be the core part of advertising, and the corresponding appeal of copywriting can play a major role.

(2) The advertising title can be in the form of short title or long title with reasonable statement; However, in order to coordinate with the layout of the screen, it is best to use a single title instead of a composite title.

(3) Detailed advertising information introduction, multi-directional information explanation and information expression can be carried out in the copy. However, the text should not exceed 500 Chinese characters, so as not to occupy the layout and affect the arrangement effect.

(4) The structure of the copy can be fully used freely, and the composition of one to five parts can be expressed freely, which can reflect the most complete structural type of the copy.

5. Shuangtong Blue Advertising

Generally, there are two kinds of double banner advertisements: about 200mm 350mm and about 130mm 235mm. In terms of layout area, it is twice as large as a single banner advertisement. This provides a great space for advertising copy writing, and all the structural types, expressions and language styles suitable for newspaper advertisements can be used here. Its copy should pay special attention to the following points:

(1) can appeal to the stereoscopic information and comprehensive information of the advertising subject.

(2) Advertising headlines can be multi-sentence or compound words.

(3) argumentative writing can be used in many ways, and some subtitles can be used to arouse the audience's reading.

(4) Layout can be placed in a secondary position, and the task of persuasion and induction is basically completed by advertising copy.

5. If the advertising products are in the mature stage, we should pay more attention to the brand embodiment and consistent concept embodiment of the advertising subject when adopting emotional appeal.

Half-page advertisement

Half-page advertisements are generally about 250mm×350mm and170 mm× 235 mm. Half-page advertisements, full-page advertisements and spread advertisements are all called large-page advertisements. It is the embodiment of the strong economic strength of advertisers. It provides a broad expression space for the writing of advertising copy. Therefore, the writing of half-page advertising copy should pay special attention to:

⑴ Try to broaden the visual effect of the picture by using the aesthetic principle of "Loud and sparse sound, elephant is invisible". "White is black, virtual is real", give full play to the imagination of the audience.

⑵ Copywriting can adopt both perceptual appeal and rational appeal. Various forms and means suitable for newspaper advertisements can be used to assist the picture, create momentum, set off the atmosphere and strengthen the visual impact.

⑶ Use headlines, less copywriting and important articles to simplify and highlight the positioning, thus reflecting the momentum and formal attraction of the main brand image.

Full-page advertisement

Generally, full-page advertisements are divided into 500mm times 350mm and 340mm times 235 mm. It is the largest one-page advertisement in China, giving people the impression of broad vision and magnificent momentum. How to effectively use the layout space of full-page advertisements and create the best advertising effect is an important task of advertising copywriting.

At present, we use full-page advertisements in three ways:

(1) There are texts without pictures or occasional illustrations, which basically appear in the form of copywriting. Use an introductory style to introduce the product line or enterprise in a more detailed and comprehensive way.

(2) Take pictures as the main part, supplemented by words. Develop emotional appeal with creative and ambitious overall situation, overall situation and a few words. Here, the finishing touch of advertising copy, the coordination between copy and picture style are the key elements worthy of attention.

⑶ Make use of the news and authority of newspapers and adopt reportage to enhance corporate image.

Practice has proved that the second usage has the best effect. Therefore, there are more and more such full-page advertisements.

⒏ Cross-page advertisement

That is, an advertising work is published in two or more newspaper pages. Generally, there are several forms such as full-page cross-board, half-page cross-board, 1/4 cross-board, etc. Cross-page advertising can reflect the great boldness of vision, solid foundation and economic strength of enterprises, and is readily adopted by large enterprises.

The information is for reference only and I hope it will help you.

Where is the Harbin Life newspaper on the newspaper page? The size is about 2 by 6 centimeters. The location is not fixed and will be adjusted with the news content.

How do you say "Eye Newspaper" and "Flower Newspaper" in English? The eye of the news, the eye of the catalogue

A part of a newspaper, a small page next to the title. The contents of newspapers are arranged irregularly, some are used to publish summaries, calendars and weather forecasts, some are used to publish important news or pictures, and some are used to advertise. Due to the prominent position of the newspaper, the advertising fee is particularly high.

Newspaper flower: title support, column brain and column eye.

Newspaper advertisements, also known as column advertisements, are small advertisements published on any page. Generally, there are two specifications of 3CM*2CM and 6CM*2CM; ; Very small, general newspapers will simply do some classified publications, such as which sections are concentrated in investment promotion; Which version should I put the medicine in, and so on. The advertising section is very small, but the fees are much cheaper, so now many brands publish column flower advertisements all the year round, so that the brand image is deeply rooted in the hearts of the people. This kind of advertisement has a small layout and a special form. Without a broad creative space, copywriting can only focus on the name, telephone number, address and corporate sponsorship of a brand or enterprise. It can't reflect the overall structure of the copy, and it is generally expressed declaratively.

See: ad8000. /show.aspx？ id = 54 & ampcid=52

What is a newspaper eye, what is a newspaper flower, and what is a set of red newspaper eyes, that is, the layout is horizontally typeset on one side of the newspaper header. The layout area is not large, but the position is very obvious, important and eye-catching. If it is a news edition, it is often used to publish short and important messages or executive summaries. This position is used for advertising, which obviously has higher attention value than other advertisements, and will naturally reflect authority, news, timeliness and credibility.

Newspaper flower, also known as column flower, is a unique form of newspaper advertisement, which is small in area, low in price, flexible and practical, suitable for the promotion of various products and services, and also an economical and effective form of publishing various information.

Set red: The simplest example, a newspaper with a red masthead, is printed black first, and then red, which is relative to a monochrome printer. Set red is a Chinese term for printing. Simply put, it is set to red, so that a picture or text becomes monochrome, and then the color is printed in print. Of course, the color is not necessarily red, but also other colors, such as yellow, blue, green and so on. Generally speaking, it is monochrome printing!

Is there a website that explains newspaper terminology? Such as newspaper eye, flowers, banner, etc. The following are

:banruozzhu . blog bus ./index。

What does "ear" mean in the newspaper? ]

Ears; Listening;

Listen attentively.

What is the column in the newspaper? A page is devoted to some knowledge or news, etc. Maybe every day. It can be weekly or monthly, as the case may be, such as

What is a newspaper flower? Which part of the newspaper is a small newspaper, usually placed under the newspaper or around the big advertisement, and some are concentrated together. I wonder if you have seen military chess? A place as big as a military pawn can be colored or black and white, up to the thumb.

Newspapers are generally independent or better than other newspapers, but their own works should also be unique and unique, and can be specially designed.