What is the significance of WeChat praise in marketing?

Like has nothing to do with marketing, but only serves the operation. This simple function greatly meets the needs of publishers and browsers, enhances user interaction and increases product stickiness. Therefore, remove the marketing-related labels from the questions. ? Peer-to-peer chat or group chat is information transmission with specific recipients, while friends circle is information sharing without specific recipients. It's just like the UGC community. If there is no response, the active sharers will eventually stop sharing. Then this product/function is dead. A little praise can satisfy the psychological needs of the sharer to be concerned and recognized, which is the recognition of ta's contribution and the driving force for ta to continue sharing. ? But why should tourists like it? Compared with Weibo, users of WeChat are more closely related (another way of saying it is to shake a gun), commonly known as acquaintances. Greet acquaintances when they meet. If acquaintances say you are not interested, you should smile and nod "mm-hmm". Although not offline, acquaintances will not send it to you specially, but occasionally they still have to brush their sense of existence. The most important thing is that an acquaintance gave you a compliment. Can't you find a chance to give it back? ? According to Kong Yiji, there are five ways to praise: 1. This information/picture is good, thanks for sharing, but you are too lazy to reply or can't figure out how to reply. Click like (normal mode); 2. Haha, you are too weak, give a praise quickly (the mode of hurting friends); 3. I have seen it (crazy mode); 4. Mm-hmm/hehe/Isn't it/interesting (occasionally brush the presence mode); 5. You are my man/goddess, and I have been paying attention to you (flirting mode). ? A little praise not only gives the publisher motivation, but also saves or does a lot of things for the browser. The relationship between acquaintances is more familiar and willing to share. So the user activity went up, looking for venture capital, and the data was good-looking; Going public, the stock price is also higher. Products meet the middle-level needs of users (communication and sharing interpersonal relationships), and users meet the low-level needs of products. Since then, products and users have lived a happy life without shame.