Fat East wants to recall 8.5 yuan corn! What is the reason why Fat Dong came to do this?

Fat Donglai, the best supermarket in China, announced a total recall? Sweet corn of farmers in Northeast China? . Let me explain the reasons in detail:

You think it's just grandstanding? In fact, as long as you know the people in Pangdong, you will never think so.

Who is Pangdong? This is a supermarket brand located in a corner of Henan, but both Ma Yun and Lei Jun have visited him, saying that it is the existence of China retail industry.

Why did Pangdong recall the corn from the northeast peasant woman this time?

It's not that I don't like the strange behavior of the northeast farmer's aunt on the Internet recently, but I was reminded by netizens that from 20 19, the price of corn oil purchased by Fat Donglai from the northeast farmer's aunt was on the high side, and 8.5 yuan was sold in the supermarket.

Fat Donglai clearly wrote the purchase price in the recall. The supplier's purchase price is 4.2 yuan, the after-tax freight is 4.6 yuan, the supplier's purchase price is 6 yuan, and the supplier's markup rate is 23%. The market price of Pangdonglai is 8.5 yuan, and the accounting mark-up rate is 29.4%.

What did the book say? After investigation, it was found that the business personnel did not carefully and rigorously examine the supplier's purchase price, which led to the product exceeding the price increase standard of Pang Donglai and the serious discrepancy between the commodity price and the value.

The solution proposed by Pang Donglai now is to recall the corn sold by farmers in Northeast China since 20 19, query customer information through the membership system, and contact customers for a full refund.

I have to say, this action of Pangdong is too timely and beautiful. This is a modern enterprise's correct attitude towards public opinion. It was originally a crisis in which customers questioned the high price. However, through this action, Fat Donglai turned negative into positive, which further enhanced consumers' loyalty to Fat Donglai, enhanced its brand awareness and reputation, and brought this wave of hot spots.

Therefore, it's not that we can't get hot spots, we can't solve problems, but we should solve problems with a correct business attitude and encourage all brands and businesses.