What is the trend of Tik Tok?

What is the trend of Tik Tok? With the development of the Internet, many short video platforms on the Internet are deeply loved by many people, and almost everyone has a mobile phone. Tik Tok is a giant of short video platform, so what is the trend of Tik Tok?

What is the trend of Tik Tok? The trend of 1 Tik Tok:

1 First of all, Tik Tok is an entertainment platform, which can make users very happy. This has a dependence, indicating that the platform has a lot of traffic. With traffic, it means that the platform has more dividends, so that we can seize this trend;

2. The content of 2.Tik Tok platform still accounts for a large proportion, because all videos have different presentation forms and classifications, and the content with real appearance rate reaches 32%, accounting for almost 1/3 of all content, which is a relatively large category of content;

3, there is time to release the video. Choosing a good release time can make your work have a higher click-through rate, so that your traffic will go up and there will be more fans when the traffic goes up;

4. According to Tik Tok's user survey report, the proportion of users who use Tik Tok within half an hour online every day is 49%, so there are still many users of Tik Tok. The more users there are, the greater the traffic will be. Don't worry that no one will watch good videos.

What is the trend of Tik Tok? 2 The development status and trend: 1. User activities.

The "Tik Tok Big Data Report" released by ByteDance Arithmetic Center shows that Tik Tok currently has 400 million daily active users, that is, 400 million people play Tik Tok, watch videos and shoot videos every day; This data strongly shows the high activity of Tik Tok users and also reflects their strong dependence on the platform.

With the explosive growth of Tik Tok users during the epidemic, a large number of users and short video creators have increased, making this APP the hottest gold digger for e-commerce.

The development status and trend of Tik Tok: Second, the entry of various occupations.

Various industries began to challenge Tik Tok, among which the teacher industry won the most praise of 620 million times, followed by nurses, firefighters, traffic police, doctors and so on. With the entry of various industries, people who pay attention to Tik Tok will become more and more extensive, and many people can learn about the social situation without going out.

Development status and trend of Tik Tok: III. usage scenario

According to the "Tik Tok User Research Report" released by Penguin Research Platform, 29.2% of users like to brush Tik Tok during the break after meals; 28% users like to brush Tik Tok before going to bed. Of course, there are also usage scenarios in Tik Tok, such as commuting, weekend holidays, friends gathering, etc., but the proportion is not high. So we mainly look at the first two usage scenarios. The proportion of users who brush Tik Tok after meals and Tik Tok before going to bed adds up to more than half. In other words, the main usage scenarios of users are these two.

As we all know, the release time of video is very important. When choosing the release time, you can refer to the above two data and choose the two most active time periods for users. At the same time, we have to decide the specific time period according to the account positioning.

The present situation and trend of Tik Tok development: Fourth, the content proportion.

Tourism and food have become a highlight, which has given birth to the "punch card economy" of cultural tourism. There are more than 2.3 billion videos related to "Datang City that Never Sleeps", and one person brings a city with fire. Many videos related to poverty-stricken mountainous areas have been shared for 36.63 million times, making good scenery out of the scenic spot.

In addition, content proportion refers to the proportion of all kinds of content in all categories. The content matrix of Tik Tok platform, and the classification and proportion of all video presentation forms. Among them, the content of real people's looks accounts for 32.4%, accounting for almost 1/3 of all the content, which is the largest category of content. Combined with our own experience of watching Tik Tok's audio and video, we can find that all the people in the video are real people.

Then, it is not difficult to understand that the content of real life is the highest. The content of live video covers a wide range, which can be singing, dancing, telling stories, sharing knowledge, cooking, magic and so on. As long as someone appears, it can be expressed in the form of a real person.

The second content is singing and dancing, accounting for 9.8%. In fact, the name Tik Tok shows that it is a platform that pays great attention to music elements. Dance content is directly related to music elements, so it can also get more platform traffic.

In addition to the appearance and singing and dancing in real life, the contents that account for a relatively large proportion are healing, funny, delicious food, skills and so on. There are many kinds left, because the proportion is too small, so I won't analyze them in detail.

What is the trend of Tik Tok? 3 analyze the future development trend of Tik Tok.

What is the future development trend of Tik Tok? Why is Tik Tok the easiest opportunity for ordinary people to turn over? You see a lot of phenomena now. Every day, countless new accounts are registered in Tik Tok, and both ordinary people and radiant stars desperately want to become Tik Tok. Why?

Because of Tik Tok's high flow, Tik Tok's daily life is as high as 800 million yuan. At present, the traffic of any platform can be compared with Tik Tok. The point is that he is still free. Tik Tok's algorithm is decentralized. When 0 fans send a work and millions of bloggers send a work, the traffic is the same. Tik Tok is absolutely fair here.

Tik Tok's future trend is to make money. We can't eat free traffic just to get rich, and traffic plus cash is our ultimate goal.

What is flow plus cash?

First of all, for example, Tik Tok is also a businessman. He provides you with traffic. If you make money for Tik Tok, he will be good to you. Is this easy to understand?

Second, all users' entertainment or consumption in Tik Tok is essentially an altruistic behavior. What will all actions focus on in the end? It must focus on the place closest to realization. Nowadays, many enterprises and individuals are broadcasting live, especially recently, there have been a number of accounts of fans' zero works. They started live broadcast because they knew that live broadcast was the closest to realization.

Thirdly, Tik Tok Ecological Conference put forward four points: fact, F is self-broadcast, A is talent matrix, C is campaign marketing activity, and T is head talent. Their unified direction is live broadcast realization, so live broadcast realization is the strongest trend of Tik Tok in the next three to five years.