What are the advantages and disadvantages of graphic trademarks and word mark?

Graphic trademark refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used for goods or services. Graphic trademarks appeared earlier. Early graphic trademarks were mainly physical objects in nature, but now they are mostly abstract lines and geometric figures.

Advantages: (1) intuitive and easy to understand, with strong visual impact and aesthetic feeling. (2) The scope of application is wide, and it is not limited by language, which is beneficial to the internationalization of trademarks.

Disadvantages: (1) is easily confused with other similar graphics, and it is difficult to register. (2) Compared with Chinese characters, it is not conducive to address and spread;

2. word mark refers to the combination of Chinese characters and their phonetic letters or other characters and letters, which are used in goods or services and are a major form of trademarks.

Advantages: (1) It is convenient for appellation, which is conducive to the promotion of trademarks and the promotion of popularity; (two) the text has a specific meaning, which is helpful for consumers to distinguish; (3) Trademarks have high recognition, are not easily confused with other trademarks, and are easy to register.

Disadvantages: (1) is greatly influenced by language and region, which is not conducive to the international development of trademarks to some extent. (2) Some meanings that can only be expressed in words are easier to convey through graphics, but word mark lacks such expressions.

More detailed information can provide more accurate legal advice.