How to increase sales under the condition of less passenger flow

How to increase sales under the condition of less passenger flow

How to increase sales in the case of less passenger flow, formulate targeted optimization plans according to customer needs, and improve customers' consumption desire in shopping. Now in the case of less passenger flow, increase the unit price of customers. Let's share how to increase sales with less passenger flow.

How to increase the sales of 1 under the condition of less passenger flow? Let's look at the reasons that affect the unit price of customers.

1. It may be that the event marketing has just come to an end, which will hurt the customer unit price. For example, if you sign up for a theme activity in the Taobao mobile phone area, the customer unit price will be lower if the theme activity is not completed.

2. It may also be because of the goods. For example, the latest models on the shelves have lower prices, which will also lead to lower customer unit prices. Generally speaking, the price of the main models in your store will mean the customer unit price to a certain extent. If you add that in natural special circumstances, then you can increase the customer unit price according to the new product upgrade.

3, 9.9 clearance theme activities, this theme activity will also lead to a decline in the unit price of all stores. Although the clearance process will make your goods have the highest conversion rate, the clearance process takes a cheap physical model, which will undoubtedly hurt the customer unit price of the store. The comprehensive average price is cheap, and the price during this period is at the reserve price level, and the customer unit price will be very low.

4. Discount coupons are unscientific, and good discount coupons will increase the unit price of customers. For example, your previous product price was 40 yuan, and then you set a theme activity of over 65 minus 5 yuan, so consumers are likely to buy two, but if you set up over 120 minus 15 yuan, then consumers are likely to always buy one, so,

5. The navigation bar in your shop is unscientific. For example, you can start with a low price, but if you set a high price, it will attract customers. The purchase intention is not strong. If it can be set from low to high, with strong purchase intention and good style, consumers are likely to buy two more pieces, and the unit price of customers will also increase.

6. There is also online customer service. Because online customer service is a bridge between products and customers, in many cases, consumers will understand some difficult problems in the whole process of purchasing goods. If it is not handled properly, it will be difficult for customers to buy. If online customer service is done well, customers are likely to buy some related products, which will also increase the customer unit price.

In fact, the low unit price of customers is caused by many factors. If it is at least low in the short term, the harm is not particularly great. However, if it stays low for a long time, you need to see if it is related to your settings. All levels of product quotation must be improved. Naturally, if you take the route of continuous cheap, then the low unit price will certainly not do you any harm.

You can attract customers to raise the unit price in the following ways.

1) The discount decreases with the opening days of the new store.

How to play: on the first day of opening, the whole store will be 20% off, the next day will be 8.5% off, the third day will be 10% off, and the fourth to seventh days will be 8.5% off, and the original price will be restored after the eighth day.

Limited to newly opened stores, with the reduction of discount, the effect of drainage will become weaker and weaker, which is normal. If the product quality is good, you don't have to worry about the repurchase rate.

2) Before 100 people came to the store to give gifts.

Activity play: On the opening day of the store, the first 100 users who come to the store for consumption receive small gifts for free.

This kind of activity is more common in the major nodes of businesses, such as National Day activities and anniversary celebrations. By sending gifts, you can lock in the flow of people at least 100 on that day, and avoid the embarrassment caused by the lack of passenger flow on that day.

3)5 yuan shopping area

How to play: 5 yuan pays its members, and can choose any products purchased by 5 yuan on that day.

Suitable for fruit shops and fresh food shops, with 5 yuan shopping area. As long as customers who have registered as members, they can choose a product whose value exceeds that of 5 yuan in 5 yuan.

4) acquaintances can get a 10% discount for life.

Activity play: let the user leave his mobile phone number to join the membership, and then a friend will come to spend, and his mobile phone number will enjoy a 10% discount.

Acquaintance discount gives users face. When someone asks users which store is better, he will definitely recommend this store that can give them a discount.

How to increase sales under the condition of less passenger flow II. Be a courier agent.

Express delivery is the most effective way to increase the flow of people. Nowadays, more and more people buy online, and they all need to take express delivery, and the frequency is very high. People come into the store to pick up the express every day. Acting express delivery can bring high popularity to stores, and it will be very effective if promotional activities are held in the obvious position of stores at the right time.

Disadvantages: the agent can't make much money by express delivery. It takes a long time to pick up the pieces at the superior outlets, send them back and make a phone call.

Second, mobile phone payment recharge

When people go out, mobile phones are the most important way to contact. If the mobile phone is free, it is absolutely urgent. There are more and more lazy people, so it is very troublesome to find the outlets of the payment business hall, and it is very convenient for roadside shops to pay and recharge.

Disadvantages: no money.

Third, printing and copying.

Printing and copying is also a good way to attract customers. If your store is near the government, institutions, office buildings, etc. Printing and copying business will be very easy.

Disadvantages: whether you can make money depends on the number of printing and copying.

Four, pay the cost of water, electricity and gas

Signing agency agreements with power supply stations and hydropower companies to start the payment of water and electricity fees can continue to gather popularity. Water, electricity and gas bills are paid every month, and all the people who come to pay are nearby residents. If you come to your store for a long time to pay, it will form inertia, and you will give priority to your store when buying anything.

Disadvantages: no money.

V facilities for children

Look at your store's business projects. If it is daily necessities, adding some children's play equipment will make passing children reluctant to let go. For example, the joyous and other "cars" placed at the door. Like slides or something.

Disadvantages: no money.

Sixth, daily special offer.

Engage in some special activities every day and promote a preferential product every day. It can be sold at the cost price. Although the goods do not make money, it will give people the feeling that there is a special price in the store. After shopping, customers will first think of your store. The special price of a commodity will drive the sales of all the commodities in your store.

Disadvantages: special offers don't make money.

Summary: The above methods basically have no profit space, do not make money, and will increase your work intensity, but will make customers form thinking inertia. As long as they need anything, they will come to your store first. Now the competition is getting more and more fierce. If you can bring customers to your store, you will be more than half successful.

How to increase sales in the case of less passenger flow 3 jewelry sales skills

Increase passenger flow:

1, there must be old customers in your circle of friends, so send a few pictures in your circle of friends every day to increase customers' desire to buy.

2. Sort out the information of big customers in everyone's hands, and then send out invitations in a unified way, and go to the store to do jewelry maintenance when you have time.

3, build a group, let each old customer introduce five customers into the group, you can do jewelry maintenance or small gifts for free.

Performance gap:

Everyone's ability to accept is different. Let's talk about it first and see everyone's mentality. Good sales are definitely positive, and bad sales may be negative!

If it is a question of ability, you can teach her how to do it;

If it's a matter of mentality, then you have to solve the problem in her heart first!

Don't blame all the problems on the outside world, it has nothing to do with yourself, it is someone else's problem. This is the consistent concept of all poor sales.

Therefore, to do a good job, we must correct our mentality, change our concepts, and find problems from ourselves, so that we can change!

Ask sales colleagues how to sell, talk about the sales process, learn more good practices by yourself, and then compare yourself. What are the reasons for poor performance?

Find the root cause and adjust your mentality, then you must calm down and learn to change yourself. You can't rush for success, and you will gradually find that your ability has improved.

Transaction case:

Affected by the epidemic, passengers entering the store should seize the opportunity to make customers feel comfortable and sell goods at the same time.

Because if customers have no demand, it is impossible to go shopping and come to jewelry stores in special periods, so we must grasp the degree!

A beautiful woman came into the store the other day and wanted to see a platinum necklace, but we didn't have platinum in our store. Other stores sell it, and the beautiful husband goes to the toilet, so we have been chatting with her about the current platinum market, which is really suitable for buying!

Let colleagues in other stores take many photos of beautiful women. The styles of platinum are similar, and the proportion of beautiful women is not suitable for wearing extra thick, so 4.5 grams is recommended in the photo!

Customer: Just buy a thinner one to match your own diamond pendant! All the recommended styles are ok, but they are not in stock!

Sales: It will take half an hour to wait for the spot. It doesn't matter whether you buy it or not. You can put it on and feel it.

Customer: I don't have a pendant. I just came over for dinner today.

In the process, the employee added a beautiful woman WeChat, saying that she can tell her in advance next time, and you can transfer the goods first!

Sales: If it's a diamond pendant, it's best to wear a necklace of 18K, because it's durable and not easy to break. Platinum is really cheap, but the material is soft and not suitable for falling! Our diamonds, precious stones and emeralds are all matched with 18K necklaces!

At this time, the handsome boy came back and the two went to eat! During this period, employees and customers have been in contact, so friends circle praised and sent warm weather tips!

I brought back some platinum necklaces yesterday, and invited beautiful women to try on pendants to see which one is more suitable, platinum necklaces or K-gold necklaces. Finally, after wearing it, it is 18K! It's a deal at last!

The first reception should leave a deep impression on the customer, and you should not place an order by force, let alone send the customer away because there is no goods in the store. Keep a good attitude and learn to change customers' minds.

As long as you stand in the customer's point of view and think of her, you will succeed.