Ma Yun's inspirational story (about 200 words) simply explains the truth.

One-how to prove the internet that others have never seen-say it and do it.

The business of "China Yellow Pages" is to put the information of domestic units on the Internet so that foreigners can find him. But at that time, there was no Internet in China, and no one could see or touch it, which belonged to the category of "believe, there is, don't believe, there is nothing".

After the startup team receives the customer information, it translates it into English, and then sends it to American partners to make a web page-you have to pay for what you can't see, and no boss will believe it. Therefore, Ma Yun's team should not only prove that customer information is online, but also prove that there is such a thing as the Internet in the world.

Ma Yun doesn't know technology. All he can do is keep saying that he goes out every day to tell people about the magic of the internet, and he also talks to people and gods at food stalls. The boss doesn't believe it. In addition to printing web pages, he also asked his boss to make overseas calls for free, ask relatives and friends in the United States, and let Americans check online.

1995, Shanghai finally opened the internet, and the "China Yellow Pages" team also provided additional services-all long-distance calls to Shanghai are connected to the internet, and it takes three and a half hours to look at photos online. Jack Ma, anxious as a cat on hot bricks, was ecstatic, and his wronged tears fell down.

In many cities without internet, Ma Yun is always called a "liar". This is also the original source of "Ma Yun is a liar".

Two-"You have to make an appointment for this matter first"

Ma Yun is now the chairman of the board of directors of Alibaba Group, but he was only a "salesman" in those days. In the CCTV documentary "Scholar Ma Yun", the emaciated Ma Yun combs his hair in eight parts, carries a black shoulder bag, knocks on the door to find someone and says, "I'm here to promote the Chinese Yellow Pages." A puzzled and impatient man invited him out. A director simply told reporters that this person is not like a good person!

1996, Ma Yun went to a national committee in Beijing to sell, saying that "China Yellow Pages is to sell a national committee on the information superhighway, put all China into the computer and let the world know about China". The answer he got was impatient: "You make an appointment first. If you don't make an appointment, it's hard for me to give you a satisfactory answer. "

Ma Yun looks exactly like any salesman on the street, but the fact that he was rejected and looked down upon on the Internet has not changed his belief in the Internet, but has become the spiritual driving force for Alibaba's career development, which may be the biggest difference.

Even after Alibaba was founded, it was common for employees to go to enterprises to sell business, be chased by dogs and be chased by security guards.

Three-crying for four consecutive business failures before returning to South China

Alibaba's team was working on a government project in Beijing, and finally Ma Yun decided to go south to Hangzhou to start a business again. During his 14 months in Beijing, Ma Yun never played with his team. On the last day, they decided to go to the Great Wall. In the evening, in an unknown small restaurant, it was snowing heavily, and everyone drank in a big bowl, ate meat in large pieces and cried together. Finally, they sang "True Hero", and after singing "True Hero", they sang old songs one after another. This group of men who traveled all over the country avoided the word "parting", which was too heavy for them.

Many people don't remember what Ma Yun said that night, and they don't know what kind of life he will face the next day, but that night, the wine was hot, the heart was hot, and the song was hot. Everyone remembers singing "True Hero" all night. This also means that this is the fourth consecutive entrepreneurial failure since Ma Yun was 30 years old.

No one is optimistic, at least there is only 200 yuan in the bank.

In the words about Alibaba's investment circulated by the outside world, it is cleverly mentioned that Sun Zhengyi's $20 million and Yahoo's $654.38 billion were settled in six minutes. In fact, more pain is unknown.

There is no luxurious team configuration, and there is no American successful model for reference. Compared with its counterparts in Beijing, Shanghai and Guangzhou, Alibaba was once an ugly duckling in the Internet industry. The internet has always been known for burning money. After Alibaba was founded, it also faced financial pressure. At the most embarrassing time, there was only 200 yuan in the bank.

Once Ma Yun went to Shanghai to meet an investor, and the other party made a harsh condition. Ma Yun was dissatisfied but hesitated, so he slipped out and asked a colleague in charge of finance, and got the news that there was no money in the account. After coming back, Ma Yun gritted his teeth and gave up his investment.

He didn't say, and no one knew how hard his heart was at that time.

At the IPO roadshow in new york after 15, Ma vomited the predicament at that time in the form of a joke: "Before 15, I came to new york to raise 2 million US dollars and failed. I have never given up since 15. I just want more money and go back to new york this time. "

Wu-the company almost closed down because of SARS.

Although Alibaba often says that SARS has made people really pay attention to e-commerce that doesn't need to go out. But SARS almost closed Alibaba down.

As employees went to Guangzhou to attend the Canton Fair and were infected with SARS, the whole city of Hangzhou was in danger, and the largest-scale isolation was implemented: more than 500 people were isolated, and the mayor of Hangzhou had just been here the day before, and as a result, the mayor and his party were also isolated. Employees of other companies in the same building ran like refugees with telephones, fax machines and computers, and someone from the company next door rushed into Alibaba to smash things to vent their anger.

At that time, Alibaba was very famous in Hangzhou, but employees were afraid to say that they worked in Alibaba when they took to the streets, just like seeing a tiger. You will be treated abnormally until you walk into the street after isolation, and people will point fingers.

In the meantime, all employees will go home, and some other companies may be dissolved. However, the work did not stop. Employees transfer their work calls to their homes, and even the elderly at home have developed the habit of picking up the phone and saying "Hello, Alibaba".

Also affected was Taobao, which was still in the confidentiality period. On May 10, Taobao was successfully launched, but because of the isolation of SARS, the scene was extremely shabby and even bleak-no flowers, no big meals, no spotlights, no cheerful music and no surging crowds. "In the slightly silent bedroom, Ma Yun, lying on the bed, faced the ceiling, slowly raised his glass, and silently recited devoutly: Wish Taobao a pleasant journey. However, Ma Yun is by no means alone, because he knows that at that moment, the same ceremony will be held simultaneously in more than a dozen residential buildings scattered in Hangzhou. "

Therefore, May 10 was designated as "Ali Day" by Alibaba. Looking back on the suffering of SARS, I thank the employees' families for their participation. Ma Yun also did not forget to remind everyone in the annual Spring Festival email to employees, "On New Year's Eve, eight o'clock is an old habit, and we are grateful and blessed for the empty toast."

Extended data:

Ma Yun, 1964 was born in Hangzhou, Zhejiang Province in September, and his ancestral home was Gulai Town, Shengzhou City, Zhejiang Province. The main founder of Alibaba Group, currently Chairman of the Board of Directors of Alibaba Group, Director of Japanese Softbank, Chairman of the China Committee of the Nature Conservancy and a member of the global board of directors, Director of Huayi Brothers, Director of the Life Science Breakthrough Award Foundation, and Co-Chairman of the United Nations High-level Group on Digital Cooperation.

1988 graduated from the Foreign Languages Department of Hangzhou Normal University. In the same year, I worked as an English and international trade teacher in Hangzhou Institute of Electronic Technology. 1995, founded China Yellow Pages, the first Internet business information publishing website in China. 1998 became the general manager of China international electronic business center Guofutong information technology development co., ltd. 1999, founded Alibaba and served as CEO of Ali Group.

On may 20 13 13, he resigned as CEO of Alibaba group and continued to serve as chairman of the board of directors of Alibaba group. On June 30th, Ma Yun was elected as the co-chairman of the Board of Directors of the Global Internet Governance Alliance. June 5438+10, invited to be the special economic affairs adviser of British Prime Minister David Cameron. 2065438+On May 8th, 2006, Ma Yun was appointed as Chairman of china entrepreneur club.

References:

Ma Yun-Baidu Encyclopedia