Hanfu travels through time and space

In spring and March, spring flowers are in full bloom.

In parks and scenic spots, you can often see young men and women dressed in Hanfu, or walking by willows, watching skirts fluttering in the wind, or standing in front of flowers under trees, listening to birds and flowers. Their hair is tied in a bun and their clothes are fluttering, which is very suitable for spring and beautiful.

Hanfu, the full name of which is widely recognized at present, refers to all the traditional costumes of the Han nationality in history. Hanfu lovers call themselves "tongpao", which is taken from the meaning of "no clothes, tongpao is the son" in the Book of Songs. In life, the most popular and common Hanfu was made in Han Dynasty, Tang Dynasty and Ming Dynasty. There are three styles: long skirt, straight skirt and big dress, and there is a "deep clothing system" that runs through from top to bottom.

In recent years, young people's love for China's traditional costumes is growing day by day, and it has become a trend to travel and attend activities in Hanfu. Among them, it not only contains the traditional culture of China, but also contains unlimited business opportunities.

In this spring season, let's approach Hanfu and have a "time travel" date to find out.

Beauty of Hanfu

Spring blossoms, Hanfu blossoms, and Hanfeng flies.

On March 20th, it was a weekend, and the weather was fine. The tourist service center of Yuntai Mountain Scenic Area is full of people, and tourists from all directions are queuing up to enter the scenic area in an orderly manner. In Xiaozhaigou, Hongshixia, Cornus peak and other scenic spots, young people dressed in Hanfu can often be seen. Some of them have round fans in their hands, some have clarinets pinned to their waists, some walk leisurely, and some incarnate gentlemen, laughing and laughing in the mountains and rivers.

At this time, it was during the Hanfu Flower Festival in Yuntai Mountain. Many tourists who love traditional culture, dressed in Hanfu, came from all directions to join this grand event, becoming a beautiful landscape, and forming a wonderful landscape picture with Yuntai Mountain water with blooming flowers and waterfalls.

"Flower Festival" is also called "Flower Festival", which means the birthday of a hundred flowers. It has existed since ancient times. It is recorded as February 12th of the lunar calendar and February 15th of the lunar calendar. At this time, from the court to the people, people will sacrifice to the flower god. People wear exquisite clothes, go out to enjoy flowers and have fun, while children fly kites and have fun, which is one of the traditional activities in China in spring.

Of course, in addition to the characters in ancient prose records and ancient paintings, the most intuitive thing in modern times is the costume props in movies and TV plays. For example, the Song costume in Qing Ping Le, the Ming costume in The Biography of Female Doctor Fei Ming and so on. After reading it, many viewers said that clothing makes the story more vivid. It is really "the beauty of China begins with clothing".

Rulu is a Hanfu lover. There are nearly 30 sets hanging in the wardrobe, with prices ranging from 200 yuan to 3,000 yuan. At the weekend, she went to Yuntai Mountain and Yuntai Ancient Town in Rong Sheng by bus with several "companions".

"At first, I just thought the clothes in the movies and TV series looked good, so I bought one from the Internet. The quality is average, just a fresh picture. " She said that when she saw a professional antique photography shop next to Zhongzhou Avenue in Zhengzhou City, she took a set and it felt beautiful. Later, she met some people with the same hobbies and joined their "robe circle". Even when there are activities in other cities on holidays, she will join a group with a "robe".

After several years of contact, she has also become a senior Hanfu lover. "Only by understanding the traditional culture of our country and the basic knowledge of Hanfu culture can we better wear taste and beauty."

Now people are no longer strangers to Hanfu, and more and more young people are walking on the road in Hanfu. Not only that, even on weekdays, in big cities, many people go out in Hanfu.

With the continuous development of traditional culture in China, Hanfu has gradually moved from a small group to the public, attracting countless fans to stop spending. In Yuntai Mountain Scenic Area, the most frequently asked question of Hanfu lovers is: "Is there a link?" "May I take your picture?" The confident young generation began to pursue a cultured life, and the popularity of Hanfu just showed the charm of traditional culture.

Xiaohanfu big industry

Carving beams and painting buildings, with slightly upturned cornices, there are many shops with Tang style and Han rhyme.

In Yuntai Ancient Town, Rong Sheng, Xiuwu County, young men and women dressed in Hanfu wandered around to take photos from time to time, and some tourists strolled leisurely and enjoyed the "crossing" time.

In a store selling Hanfu, Wang Liran, a female shopkeeper, is matching clothes: pink shirts and green dresses. Then she picks up apricot hair pins from the dresser and puts them in a bun. She poses, clicks, and takes photos with her mobile phone and sends them to friends and "colleagues".

From last year 10, she switched to the Hanfu industry and opened a store in Yuntai Ancient Town, Rong Sheng, with good business.

"I used to like Hanfu very much, and I also saw many people wearing it. Later, Yuntai ancient town attracted investment. At that time, I felt that this industry was very promising and I opened a shop here immediately. " Wang Liran introduced that since it opened in October last year, fans of Hanfu have bought her clothes every month. Especially during the Chinese New Year, online sales and tourists in scenic spots have made the sales of Hanfu in her store reach a new high. "It is a very happy thing to turn hobbies into careers."

With the participation of more and more people, the Hanfu industrial chain is also growing. According to statistics, in 20 19, the size of Hanfu market on Taobao platform exceeded 2 billion yuan, and maintained an annual growth rate of about 150%. Tik Tok Hanfu topic has 6.5438+0.25 million videos, with a broadcast volume of 33 billion; In 20 19 years, 83.47 million people were labeled as fans of national wind.

Last year, at the end of the TV series "Qingpingle", an online merchant launched a series of Hanfu in the Song Dynasty, which sold more than 450,000 orders in a single day and reached more than 600,000 orders in two weeks, setting a historical record for Hanfu merchants. Recently, costume TV series "Jin Xinyu" and "Fengqi Nishang" have been popular, and the costumes inside have also become one of the topics discussed by the audience, which has set off another wave of Hanfu craze.

Liang Na, another Hanfu practitioner in Yuntai Ancient Town, Rong Sheng, strongly felt the cultural atmosphere of Hanfu here and the support of the government, so he made up his mind to open the first Hanfu store in the county. Every day, in addition to studying online and looking at goods, she will also introduce clothing matching to customers. In order to better promote Hanfu, she not only expanded the storefront, but also racked her brains to plan activities, hoping that more people would like Hanfu. There are many tourists on holidays. In order to meet the needs of more customers, she arranged the innermost corner of the shop in an antique way, which is convenient for Hanfu lovers to take pictures.

The 20 19-202 1 China hanfu industry analysis report shows that by the end of 20 19, the number of hanfu users had reached180,000. Judging from the purchasing motives of Hanfu consumers, 47.2% are out of love for Hanfu culture and 40.3% are out of pursuit of fashion. For the future development trend of Hanfu styles, about 62. 1% Hanfu consumers tend to design more beautifully while keeping the basic shape of Hanfu unchanged. It can be seen that the charm of Hanfu culture is the most attractive to consumers, and the fashion defined by online publicity such as film and television dramas is also a major factor for young people to buy Hanfu.

In recent years, there are more and more Hanfu fans in China, and there are Hanfu clubs in almost every city's universities. Even in foreign countries, many international students will wear Hanfu on important occasions such as graduation ceremony, birthday party and adult ceremony, as one of the symbols of national tradition.

Some insiders have analyzed that with the rapid development of social economy, people's love for traditional culture will continuously stimulate the increase in the number of main consumers in the Hanfu market, which may support a huge industry of several billion yuan.

Culture is the core IP.

At the beginning of this year, at the first Hanfu Expo held in Beijing, Xiuwu County released a heavy news: China should be built into the "Hanfu Capital".

"Du", literally, is grand, and economically, it is huge. Then, why does a small county incite a big industry?

It turns out that this county with a population of only 270,000 has its own flavor of China and has been romantic since ancient times. In the long history of more than 3,000 years, it has left a splendid culture related to clothing-

In BC 1046, kopis, the king of martial arts in Zhou Dynasty, changed to Yining to practice martial arts here, leaving behind Zhou's court etiquette and costumes. In 220 AD, Liu Xiechan, Emperor Xian of Han Dynasty, was located in Cao Pi, and later settled down to practice martial arts. It has always been Hanfu, and it has been a color suit, so that the Millennium ancient county has been in close contact with Hanfu for the second time. In 240 A.D., the "Seven Sages of Bamboo Forest" lived in seclusion in Baijiayan Bamboo Forest in Yuntai Mountain, drinking and writing poems, creating a Wei-Jin demeanor that had a far-reaching influence on Hanfu culture. In 768 A.D., Han Yu, a scholar of one hundred generations, was born in Jiaozuo. His descendants carried forward the martial arts and inherited the gorgeous costumes of the Tang Dynasty, thus forming an indissoluble bond with martial arts. ...

The heavy history and culture is the core IP of Xiuwu to build the "Hanfu Capital". Since August last year, Yuntai Mountain Scenic Area has continuously launched a series of activities such as "Never Ending Hanfu Festival", together with the investment promotion of Yuntai Ancient Town in Rong Sheng, Hanfu Expo and national online and offline promotion, this set of "combination boxing" has made this county town closely connected with Hanfu and quickly rushed to the C position. At the same time, relying on the huge annual passenger flow in the scenic spot, a series of activities such as Hanfu Flower Festival and Hongye National Tide Culture Festival were carefully planned, and the heavy welfare of "free tickets for wearing Hanfu" was introduced, which attracted Hanfu fans from all over the country to gather here.

Historical culture and history books provide nourishment, film and television costume dramas provide imagination, and merchants can "turn tradition into modernity" by telling stories; Turn classics into fashion. "

Dressed in Hanfu, my heart is full of beautiful silk thread, the passage of time, the origin of blood and the continuation of culture.

Hundreds of flowers are blooming. I advise you to follow the season, put on Hanfu, feel the tranquility of the years and imagine eternal romance.

"Happy robe" in the circle of friends

historian

Peng Wei is an exception in my circle of friends, because he is avant-garde, wears Hanfu every day on major festivals, and has a WeChat name "Happy Robe". "Robe" is an intimate name in Hanfu circle, and Hanfu lovers call each other "robe". When I first met him, I thought his Hanfu dress was a bit abrupt.

The year before last was National Day. I am visiting a wetland park in Zhengdong New District of Zhengzhou. I saw a young man wearing a purple gown, a belt around his waist, wide sleeves and black-rimmed glasses. This appearance has a high degree of recognition in the crowd, attracting the attention of many tourists. "This must be a person with a strong heart, or a grandstanding person!" I thought to myself, but I couldn't take my eyes off.

"Hello, can you take a full-body photo for me?" The young man has a bright smile and a mobile phone in his hand.

"all right." It's simple, and I'm a little curious about him. I didn't refuse. He posed and I patted him. The clothes are fluttering and sonorous, and the picture in the camera is really beautiful.

"Is this dress hot?" After taking the photo, I couldn't help asking. "Not spicy, very thin." The young man lifted his hem for me to see. The yellow embroidery is bright and beautiful. "You don't know much about Hanfu? There are more and more people wearing it now, and we still have robes! " The young man opened the topic and we chatted.

He is a history fan, who likes traditional culture, ancient songs and making friends. We are all the same. It's just that he is talkative and tells me the story of him and Hanfu, and it's like he can't close the box when he opens it.

"I like Chu Liuxiang's charming son since I was a child. The first set of Hanfu was bought on Taobao. At that time, there were few online Hanfu merchants. I took a white robe that I thought was elegant. When I received the goods, the fabric was white cotton cloth, and my mother scolded me, miserable! " Peng Wei talked while painting, and his hearty laughter attracted more attention.

Suddenly I feel that this young man is really different. In the early years, whoever wore Hanfu to the streets often attracted cold eyes and criticisms, but Peng Wei was as indifferent as telling interesting stories. At that time, he saw the "robe" playing in the park and bowed with his fist at a distance, just like an old friend.

With the development and progress of the times, the external beauty of Hanfu and its internal culture have attracted more and more young people, making it come into life from "museums" and "ancient books", and onlookers have gradually changed from incomprehension and ridicule to wonder and admiration. The tolerance and openness of society make Hanfu "start with value and end with connotation". Isn't it beautiful to wear it on your body, feel the tranquility of the years and imagine eternal love?

Cartography/Zhang Yanli

The pictures in this edition are all according to Xinhua News Agency and Xiuwu County Committee Propaganda Department except the signature.