How to accurately drain customers in clothing stores

I have been doing marketing consulting for several years. By 218, what I see is that online dividends are fading and offline traffic is rising.

The reason is very simple.

First, because the online traffic is getting more and more expensive, I roughly calculated the cost for the bosses of surrounding enterprises to get an effective customer online: 12 yuan. This is no longer the time when everyone thought online drainage was free. If your boss lets you do it for free, he basically doesn't know how to do it. At present, it is not easy to obtain a user in online marketing, so the attracted customers have to buy again and again before the enterprise can return to its capital.

the second is to see large enterprises under the transfer line. Just look at Ali's box horse fresh. For giants like Ali, they no longer use online to get traffic, but start to switch to offline, so they can fully know that even if they spend a lot of money to open supermarkets all over the city, the price of getting traffic is lower than online.

So the topic owner said that physical stores don't make money, which is completely wrong. The physical stores around me, doing well, have been making money, and more and more.

No matter how much truth is told, it is not as enjoyable as a case, so I will share some successful cases of my boss below, so that everyone can be inspired after reading them. I think my goal has been achieved.

how to market a physical restaurant

For entrepreneurs, the most important concern is the problem of customers, then how to make a deal when customers come, how to spend again after the deal, and finally how the guests recommend you to the people around them. These problems are what every entrepreneur thinks about every day, and they are also the most puzzling entrepreneurs.

In fact, the easiest way to attract guests is to give gifts, because gifts are free, which can directly stimulate consumers' attention and interest.

gifts are more direct than discounts, so they can be listed as the first magic weapon for drainage.

However, how to send the gifts is a university question. Many entrepreneurs gave away a lot of gifts, but the cost could not be recovered, leaving only one zombie fans lying on WeChat, so the gifts were given away for nothing.

If you want to deliver gifts to a good level, you must make customers feel the urge to buy while receiving gifts. Today, I share a case of helping the wedding banquet boss to successfully drain. This scheme has been verified to be true and reliable, and it is not an empty concept.

the gift of drainage is to attract passengers

No matter how well a new store is opened, it will be in vain if there is no passenger flow.

So use a drainage gift to attract popularity, in order to establish an opportunity for you to get in touch with consumers.

The boss of the wedding banquet said that the competition in the wedding banquet industry is very fierce, and everyone is vying for customers. How can he lock in customers?

Go to the upstream of your industrial chain to drain

For example, wedding photography is the upstream of the industrial chain. After all, before you get married, you must take photos of your wedding dress!

Then we asked him to package a wedding wine, which cost 5 yuan, and the package was exquisite and beautiful, saying it was worth 4 yuan.

Then make a bunch of cards to give away wedding wine, and talk to the surrounding wedding photographers. Customers who go there to take photos can send a card and say it's a gift.

The way to get wine is to come to WeChat official account for the wedding reception, fill in the information and mail it!

Then when the customer service confirms the mailing information with the newcomer, it can tell the newcomer that the card can not only receive wine, but also have a lucky draw.

As soon as the guests hear of the lucky draw, they will definitely draw in WeChat official account, and then they will win the prize. The winning content is that as long as the wedding banquet is booked, all the wedding candy, drinks and drinks for each table will be included.

seeing such a big discount, 8% of the newcomers will visit the hotel, so the chances of clinching a deal are very high.

How to increase the transaction probability to 8%

There is a lawn around this wedding banquet. If the couple rent it alone, they will be charged 8 yuan.

but the hotel has an internal passage, which only costs 2 yuan. As long as the couple are given a discount of 1 yuan per table, 2 tables will be enough to rent the lawn.

So tell customers that drinks, sweets and the like won in the lottery are free. If you place an order at that time, you can also enjoy a free lawn wedding.

For the customer, this is a great temptation. He will think that if he can't settle down, he will miss this bargain. So the transaction rate is very high.

don't think that the hotel will lose money in this way, in fact, it is still a blood gain. Because each table is very profitable, a rough calculation shows that the hotel can make money as long as one of the 3 people attracted leaves the plane to place an order. In fact, the real conversion rate is much higher than this number. So the hotel is sure to make money.

A coup to get old customers to help you introduce new customers

Tell the newlyweds that the hotel can help you interact at the wedding reception.

interaction is to add all the people in the wedding banquet to the WeChat group, and then send blessings in the group, the hotel will send red envelopes and draw prizes ...

All newcomers will not refuse this! The point is! This method can make the hotel add all the guests for free!

Then the hotel will give each guest a small red envelope separately, saying thank you for coming to this ceremony. If you have the same demand for hosting a banquet, you can draw a prize in WeChat official account, and there will be a good discount.

Then customers will draw a lottery, and they will also get drinks and sweets for free ... and then they can operate as before ...

With this method, the hotel not only attracts enough wedding banquet traffic, but also attracts a lot of demand for centennial banquets and birthday banquets ...

This method can be used immediately after taking it. The wedding banquet owner used this method and was very excited to say that he never felt that the drainage was actually.

in fact, it is not so difficult to design a good drainage routine and increase the bargaining chip.

how to promote marketing in physical clothing stores

video drainage is a small outlet in recent two years, because the form of video is more understandable and the amount of information transmitted is also relatively large. Aauto Quicker, Tik Tok, has burned so many grassroots, so many entrepreneurs also want to use small videos to promote it.

However, most entrepreneurs are stuck in two problems,

One is what content comes out

The other is how to spread it and get customers

Let's talk about these two problems in detail today, and use an offline store that customizes men's clothes to explain them thoroughly.

How to produce the content

The biggest problem in producing the content now is how to attract other people's attention

Since tens of millions of videos are produced every day, why do you want to make others want to watch your one

So you have to rub the stars.

Because the boss makes custom-made men's clothes, he shoots them in the shop, puts photos of popular stars on the models' heads, and then gives a plan to improve men's temperament by commenting on the aesthetics of the stars.

the great thing about this method is that you may be a nameless card, but you can borrow the popularity of stars to promote your own brand.

If you put on a star's headgear, you will naturally attract a group of people who pay attention to this star. No matter what they say, they are helping you to promote and even help you to publish content.

With the content, how to spread it

1. Continue to rub the star Weibo

Under the star Weibo you have commented on, it is so interesting to comment on the comments made by xx brand, and then brush the comments to the front row, even if the stars don't comment on you, they can be seen by many star fans.

2, rub the traffic of star fan groups

Later, you can directly buy star fan groups, forward videos and expand your influence.

3. Star Post Bar and qq Group

are also places to find star fans gathering, such as Baidu Post Bar for stars and qq Group for stars.

Be active in the group for a while, get acquainted with everyone, and then forward the video, asking other fans to forward it on the face that all support a star.

then the men in their circle of friends saw it.

4. Tianya Forum

Like Tianya and Douban, there are many discussions about stars. For example, you can post about how to improve your taste by learning from stars, and then serialize your own video content.

then you can buy some advertisements and leave your contact information. Use a hook to send the latest tide to drain.

5. Precipitate your customers

The best precipitation is your WeChat WeChat official account, just send your video content, and then put down the voting link of which star you want to see at the end of each issue to encourage readers to recommend their favorite stars and canvass.

To sum up, when publishing content, you must know how to borrow the opportunity. If you can borrow a star, you can borrow a big V. In short, you should grow up and learn to hold your thighs!

How do street vendors earn millions a year

Many white-collar workers think that street vendors don't earn as much as white-collar workers, but in fact, as long as they are smart, street vendors can earn millions a year, and they are also relaxed, and they don't have to work to see the boss's face.

Today, I'm going to talk about three ways to make money from street vendors. You must not miss it.

treat customers as buyers, and set up stalls only to sell goods

how to set up stalls is also different. If you only focus on a certain community and have a single customer base, then the annual income of 1 thousand will be over.

those who will set up stalls will find good sources of goods, run from community to community, run diligently, and earn hundreds of thousands of dollars a year.

It's like, many sellers who sell clothes in the market say that they collect the last goods of imported clothes, which cost tens of dollars each, and they can sell thousands of dollars a day.

Therefore, they earn much more than white-collar workers by running around the community frequently and choosing good goods.

treat customers as traffic and set up stalls as advertising spaces

don't think that only advertising spaces on the website can earn advertising fees. As a media that can reach "traffic" (consumers), stalls can also be used as advertising spaces.

You can pick up small advertisements:

Where to pick up from the scene (hang up the investment card), and search Wechat business Group for investment ...

For example, if you have ten mobile booths, you can hang up the QR code of the advertiser and charge according to the monthly price.

if you do this, you can collect hundreds of thousands of advertising fees.

treat customers as fans and set up a stall as a drainage entrance

There are so many guests passing by every day that it is really a waste not to drain them into WeChat official account, so although you set up a stall, don't leave behind the drainage.

The best thing to do is to facilitate WeChat official account, and the content is local news or something, because this kind of content is closely related to every local, and the scanning rate will be higher.

When your fans reach a certain level, you can sell your own products (promoting micro-store links) or sell advertising space online.

When you have a few WeChat official account fans with hundreds of thousands, it's not enough to earn hundreds of thousands just from advertising fees ...

In this way, you can reach the salary level that ordinary white-collar workers can't reach for a lifetime by setting up stalls, a seemingly low-end job ...

If you like these marketing cases, please give me a compliment to encourage you!