Eight pits that newcomers can't step on when opening live broadcasts.

Eight pits that newcomers can't step on when opening a live broadcast: they don't face the camera, don't like to talk, violate the rules, are in a hurry to ask for gifts, don't insist, don't pay attention to expressions, don't pay attention to preparing lessons at ordinary times, and don't find topics.

Although it is said that one person can do live broadcast now, it is best for e-commerce live broadcast to have its own team. An e-commerce live broadcast team has eight positions: operation, anchor, distribution, central control, short video, copywriting, customer service and traffic pitcher.

1, operation

The live broadcast operation is the boss of the whole team. Know everything, know the rules and processes of live broadcast, have the ability of product selection analysis, have experience in team management and training, and preferably have experience in e-commerce.

2. Anchor

The anchor should have strong personal charm and field control ability, grasp the rhythm of the live broadcast room, and it is best to have live broadcast experience of Tik Tok or Taobao. If you have no live broadcast experience, you can have relevant experience if you have worked as a clerk, salesman, lecturer and host. In addition, the anchor must be able to bear hardships and have good physical strength. After all, it is always broadcast live for 6 or 7 hours in front of the camera, which is not something that ordinary people can do.

3. Secondary broadcasting

Generally, the anchor will be given a sub-broadcast, sharing the pressure of the anchor, and also cultivating and paving the way for the future anchor transfer. Sub-broadcasting is the key training object of the company. Should have the potential of an anchor. During the live broadcast, it should cooperate with the anchor on the spot and don't grab words. Sub-broadcast should know more about products than the anchor, interact with users and reply to the public screen in time.

4. Central control

The entry threshold of Zhongkong is very low, but it is a very important position, not only responsible for product shelves, price changes, inventory changes, power outages, mute and so on. Moreover, the traffic sensitivity is high, and the central control is required to write the GMV of the live broadcast room on the whiteboard every once in a while, so that the anchor can see it and adjust the live broadcast rhythm and voice in real time. Central control is generally cultivated as a future operation.

5. Short video

Short video posts pay more attention to editing ability than shooting ability, because selling short videos doesn't need to be a plot, just a display of goods.

6, copywriting

Copywriting should know how to catch hot spots, have certain copywriting skills, know how to use camera language, and have super learning and imitation ability.

7. Customer service

Taobao's customer service experience is the first, fans have the best operation ability, community operation ability is the best, and fans' fission ability comes once in a thousand years.

8. Flowing water tank

The traffic pitcher is also the core of the live broadcast team. They have the best through train or drilling experience, and they know how to define the product market. They have the ability of data analysis, stability and calm down. But not all live broadcast teams will be equipped with all the above work, and they can streamline their personnel according to their own strength and experience. After all, there is money to play, but no money to play.

Construction of live broadcast room

If you want to do a good job, you must sharpen your tools first. Before the official live broadcast, you need to purchase some live broadcast equipment to create an attractive live broadcast room.

1, two mobile phones

Two mobile phones, a live broadcast, an accompaniment, and those with goods can do customer service.

2. Microphone

There are many brands of microphones. The advantages of choosing condenser microphone are wide frequency range, delicate timbre and rich recorded sound. However, the disadvantage is that it has high environmental requirements and the price is slightly more expensive. Generally, the prices are above 200 yuan. If it is for eating and broadcasting, it is best to choose a clip-on microphone (Android, Apple mobile phone and digital camera use different interfaces, so pay attention to distinguish or prepare to switch interfaces).

Step 3 support

There are many forms of support, including multi-seat integrated, separated and independent, floor-standing, desktop and so on. You can choose according to your own needs, focusing on the expansibility, stability and less space occupation of the live broadcast bracket. Basically, for novice anchors, 100 yuan is enough. Of course, those with high requirements can also buy more professional ones.

4. Auxiliary light

At present, annular fill light is widely used, which can adjust the light (warm light, white light and soft light), commonly known as beauty light, and its size is generally between 18 inch and 18 inch, depending on the live broadcast scene. It is suggested that warm light and soft light are better.

5. Computer

Both assembly and brand machines are acceptable. Configuration is generally above CPUi5, preferably i7, 8G memory, discrete graphics card, sound card, other requirements are not required.

6. Active room

If you are broadcasting from a sitting position, the venue needs 25 to 40 square meters, which is enough. If the radio station (usually clothing), 50 to 80 square meters is enough.