How to become a top player? Uncle Qiuye will tell you the answer

Three years ago, when "Autumn Leaves" was mentioned, everyone probably thought of a cross-stitch "Golden Ground".

In 2021, when "Akiba" is mentioned again, what more people think of is "Uncle Akiba" who teaches everyone office operations.

So, why is there such a change? The answer lies in Qiuye's new book "7 Lessons on Personal Branding", which describes this as the power of IP brands.

Almost everyone in the workplace has seen the boss on the short video platform who wants people to work overtime as soon as they get off work; the word lady who can solve various problems of the boss and avoid working overtime; and Is there a cousin who uses 3 P’s to get all the administrative staff off work

I know Qiuye as my company’s “Yipintang” Chinese medicine practitioner. I need to make an introduction. I don’t know how to do some PPT effects, so I searched on the Internet. Autumn leaves PPT.

It feels like I have found a treasure. From now on, if I have to do something that I don’t know how to do with office software, I will watch Qiuye’s video first.

At the end of 2020, some media reported that according to incomplete statistics, the Qiuye team won more than 30 new media matrix awards, including Douyin, Kuaishou, Weibo, Toutiao, video accounts and other major new media Awards for media platforms.

It turns out that Qiuye is publishing on all platforms. No wonder we can always see these familiar faces, who are active on all major platforms. Does a familiar face mean a personal IP?

It seems that it is not that simple. The new media era gives everyone a chance to become famous. Many people once dreamed of becoming Weiya, Li Ziqi, and Qiuye, but they died on the road.

How did they succeed? The answer lies in Akiba's "7 Lessons on Personal Branding". Qiuye, whose original name is Zhang Zhi, is from Huanggang, Hubei. He has a master's degree in mechanical engineering, an associate professor at Wuhan University of Technology, a PPT expert, and an expert in practical online marketing.

Founder of Qiuye Business School, founder of Qiuye PPT series "Online Course + Book + Training Camp" brand courses, and its Qiuye PPT, Qiuye Word, Qiuye Excel, Qiuye Uncle and other series The short video account has more than 30 million fans.

1. A weapon to serve consumers - personal brand.

I know a trainer who mainly provides offline training and is well-known in the industry. He holds training courses all over the country every year. Although the income is not bad, it is very hard to travel here and there all year round, and I spend less time with my family and more time away from home. It is difficult to reduce company operating costs such as travel expenses and labor costs. As long as there are fewer classes, the company will lose money.

True to the popular joke, traditional companies need about 1,000 employees to achieve sales of 1 billion yuan; Internet companies need about 100 employees to achieve sales of 1 billion yuan; Internet celebrities , to achieve sales of 1 billion yuan, approximately 10 employees are needed.

According to statistics, the live broadcast of the VIA China East Expo lasted for 4.5 hours, with a cumulative online audience of 18.55 million+, a cumulative sales of more than 550,000 items, and a total sales volume of 19.51 million yuan.

Qiuye believes that Wei Ya’s success lies in her personal brand, or personal IP, and becoming a person who can influence other people’s decisions. In the new media marketing environment, a joint force of "product + enterprise + IP brand" has been formed.

Was your first bowl of snail noodles from Suo Li Ziqi? This is to personify the product and combine the company's products with the IP brand to increase consumer trust and increase sales conversion rate.

It can be said that IP brands are products that adapt to the times and are products that better meet consumer needs.

Creating a warm IP brand, from empowering yourself to empowering others, will become a new business theme in the future. But not everyone is suitable to be an IP brand.

2. Test whether you are suitable for building an IP brand?

Sports stars, entertainment stars, cultural celebrities, media hosts, business founders or executives, professionals, e-commerce Internet celebrities, in summary, talents with certain characteristics are suitable for building IP brands.

Although not everyone is suitable for building an IP brand, it is not that ordinary people do not have the opportunity. In her early years, Wei Ya was just an ordinary person who opened a clothing store.

Qiuye believes that the service industry accounts for an increasing share of the Chinese economy, and the high-end service industry requires a large number of professionals.

It is difficult for ordinary people to become stars and celebrities. However, if you delve into your professional field and become an influential person in a certain field, you will have many opportunities in the new media era.

Teacher Xiaowei in the field of reading and writing is just an ordinary southern girl who married to the northwest. After intensive study and writing, she created the "Xiaowei Reading" IP.

"Gentle and altruistic, he uses his unique teaching method and the simplest and most effective method to lead everyone to use the power of reading to change themselves, move forward, practice deliberately, and meet a better self. "

From these evaluations, it is not difficult to see that on the one hand, the students are very loyal; on the other hand, it is found that deep cultivation does not mean digging the soil blindly, but must adapt to the development of the times, seize opportunities, and create characteristics.

3. To establish an IP brand, you must keep in mind 7 methodologies.

"Autumn Leaves" and "Xiaowei" are both typical knowledge-based IP brands. These types of brands all follow seven major methodologies: platform thinking, positioning thinking, team thinking, product thinking, traffic thinking, operational thinking, and track thinking.

If you want to achieve overtaking in corners, you must make good use of the platform; do a good job in personal positioning to avoid detours; achieve from 0 to 1 by building a group; do a good job in product planning to make money continue to flow; fans will become loyal Scaling fans means traffic thinking; improve operational efficiency and choose a good track.

After watching the video of "Xiaowei", you will find that this is a reading blogger with accurate positioning. She always sits in her simple study room and shares pieces of useful information with her book friends. The simplicity of the scholar made her a breath of fresh air.

Every piece of her sharing is filled with interesting information, which has gradually become her label. From personal temperament to course setting to student evaluation, she uses Uncle Akiba’s 7 major methodologies to analyze. "Xiaowei" has accurate positioning, correct track selection, and has done a great job converting ordinary fans into loyal fans.

Uncle Qiuye has already listed the methods in "7 Lessons on Personal Branding".

Without further ado, I decided to make a brand operation plan for my family's "Yipintang" Chinese medicine massage based on the methodology in the book. I hope that everyone can tell their own stories well through the methodology of this book, and achieve real gold everywhere in the golden autumn.