What does CBA basketball team make money from? Who pays for the team to win or win?

The NBA was founded on1June 6, 946 and has a history of 75 years. Time and again, through exploration and theory, NBA has gradually become a very profitable business alliance. At present, all 30 teams in the league are in a profitable state, and their income is higher year by year, and the market valuation of the team is also rising rapidly. Holding an NBA team means holding a stock that rises from time to time, which is very profitable.

Compared with NBA, CBA is a very young company, and 1995 was formally established. It is only 26 years now, and there are still many imperfect rules and no particularly sound profit chain, which leads to some teams making money and some teams losing money. Then the question is, what are the current income channels of CBA teams?

I. Dividends of CBA Company

Players from all teams make great efforts to improve the enjoyment of the game and attract the attention of fans. As long as there is traffic, broadcasters and advertisers will come to seek cooperation. For example, last year, CBA and Mi Gu reached an exclusive broadcast cooperation agreement with a contract value of 4 billion yuan for five years. Migu will pay hundreds of millions of yuan to CBA every year, and become a strategic partner of CBA digital media in the next five seasons, an exclusive partner of 5G+ full scene, and the Internet for all CBA leagues and all-star weekends in the next five seasons.

For example, on 20 12, CBA and Li Ning reached a capital contribution agreement, and the two sides signed a five-year contract agreement of 2 billion yuan. All the jerseys and sneakers of CBA players are provided by Li Ning Company. CBA earned 400 million yuan only after cooperating with Li Ning Company for one year, and other brands supported it, which became the main source of income for CBA Company.

Every year, CBA company will pay dividends to CBA teams, and each team will get a dividend of about 654.38+0.2 million yuan. The team that enters the playoffs will get a new dividend, the team that enters the finals and wins the championship will get a higher dividend, and the championship team will also get a bonus.

Second, team funds.

Every CBA team will have its own sponsor. For example, the original sponsor of Guangdong Hongyuan Team was Dongguan Bank, and last year it was changed to Yunnan Dayi Tea. The funding contract is 654.38 billion yuan for three years. Hongyuan team can get more than 30 million yuan from Dayi tea industry every year. As one of the most concerned teams in CBA, Hongyuan Team has become one of the most profitable teams in CBA.

In addition, Hongyuan team also set up an advertising space in the eye-catching center of the stadium. Because of its strength, high attendance rate of fans and high rent of advertising space in the stadium, it can earn a lot of money from it. Other teams also rely on sponsors and advertising space, but the attention is not as high as Hongyuan team, and the money they earn is naturally less than Hongyuan team.

Three. gate receipts

After there is no epidemic and the epidemic is basically controlled, tickets are also one of the sources of income for CBA teams. The ticket price of CBA single game varies from 50 yuan to 980 yuan (season data of 20 19-2020). Hongyuan team's home court can accommodate tens of thousands of fans, even if the attendance rate is only half, the ticket income is still quite a lot.

However, the income from CBA tickets is not entirely obtained by the team. It needs to be distributed to ticketing companies and also to alliances. Finally, the league will distribute the income to CBA teams, so that some teams with poor strength and low attention can get more income, that is, the cake of the sought-after Hongyuan team will be distributed to some teams with low income or even losses, so that each team can continue to operate.

From these three main forms of income, we can find out why some CBA teams are particularly profitable and some CBA teams are losing money. Although the form of making money is the same, the dividends obtained by the alliance are different because of the different results. Because the strength of the teams is different, the degree of attention is different, the capital contract is different, the attendance rate of the stadium is different, the ticket income is different, and the advertising space rental income of the stadium is different. Some of these teams earn more, some earn less, and some mainly rely on the dividends of the league. When dividends are low, it is normal to pay the salaries of players and other personnel, and not make money or even lose money after one year.

CBA has been imitating the operation form of NBA in recent years, which is bumpy, but its commercialization has been obvious. The NBA didn't make all teams profitable until 20 1 1. I hope that CBA will make all teams profitable in the future. If the team has money, it will have new investment and a better league.