How to collect materials related to copywriting?

The quality of your copy depends on the quality of your material. For high-quality copywriting, the materials must be the latest and most convincing. As a professional copywriter, you must have the ability to collect materials. So how do we collect materials?

First, establish your own material library.

The collection of materials takes a long time to accumulate. Only by developing a good habit can we save more time collecting materials when writing a copy. One of the reasons why many people can't write a copy is that they lack material and don't know how to write it. So it is necessary to suggest your own material library. We can collect stories, words or valuable news events, dry goods articles, etc. It's what we usually see during the fragmentation time, and then put our own labels on it for easy inquiry.

Second, the major network platform search.

Their own material library, limited material, can not meet the needs of writing every day, need to search in major network platforms. Different search engine platforms search for the required keywords or related words; There are also major knowledge platforms, such as Baidu Q&A, Zhihu and Baidu Library.

In a word, the quality of information determines the quality of this copy to a certain extent, so collecting information related to the copy is also a subject worthy of in-depth study. Therefore, we should pay more attention to related fields and establish our own material library.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).