Comments on Jordan 1 shoes, comments from friends who have worn them

Air Jordan 1 is the first official basketball shoe in the Nike Jordan series. It was born in 1985. Because it is the first pair of black and red shoes in the NBA, it is also remembered by everyone at first glance. Got it. This pair of shoes has spawned another classic retro shoe - Nike Dunk. This is the first pair of NBA colored sneakers - Air Jordan 1 [Edit this paragraph] Jordan's debut The 1984 rookies can be called the strongest class in NBA history. So when the Bulls, with the third pick, selected North Carolina's Michael Jordan, many people didn't understand their choice. In their opinion, the Bulls could have better options. But it turned out that everyone was wrong, this thin young man was the best.

Jordan has already shown his kingly aura when he first entered the arena. In his rookie season, he averaged 28.2 points. Not only was he the team's scoring leader, but he also ranked third in the entire league behind Bolade King and Larry Bird. He ranks first on the Bulls in rebounds, assists and steals. With his heroic performance, Jordan undoubtedly became the Rookie of the Year, and was also selected to the All-Rookie Team, the All-NBA Second Team, and the Eastern Conference starter for the NBA All-Star Game. More importantly, under his leadership, the Bulls achieved a record of 38 wins and 44 losses and re-entered the playoffs.

Jordan’s first career playoff opponent was the Milwaukee Bucks. Although the Bulls ended sadly with a total score of 1-3, Jordan's average of 29.3 points per game told people that the NBA has welcomed another superstar. [Edit this paragraph] The birth of sneakers "Flying Man", this is the nickname given to Jordan. Not only because of his amazing jumping and often making incredible moves on the court, but also because of the Air Jordan 1s on his feet. "Air Jordan" is the name of the signature shoe launched by Nike for Jordan. It not only reflects the technology and craftsmanship of the shoes, but also reflects Jordan's playing style. The ad launched during Thanksgiving in 1984 left a deep impression on many people. The camera first looks down at the overview of Chicago from the air, and then the roar of the engine is heard. Jordan runs into the camera in slow motion, catches a basketball in his hand, dribbles under the basket, spreads his legs, holds the basketball high in one hand, and stretches his hand straight towards Go down to the front and smash the ball in. At this time, the voice-over sounded: Who said he was not flying!

Jordan's magical performance on the court and Nike's excellent advertising made the Air Jordan 1, which was not very good in performance, a huge success. In 1985, sales of this pair of shoes reached $130 million! By September of the following year, Air Jordan 1 had sold 2.3 million pairs, becoming a miracle in the history of sports shoes.

Nike edited together Jordan's wonderful moves on the court and paired it with an English song called "Jump". I think that can be regarded as an early music MV. At the press conference, Michael looked uncomfortable. No wonder, he had never been exposed to this kind of business situation before. Throughout the press conference, I kept staring at Michael's face, and his facial muscles were always stiff. There was no smile, maybe he had something else on his mind.

Soon after, Nike tailor-made the first Jumpman boots for him. However, basketball is a sport that emphasizes teamwork, and this move caused a lot of controversy at the time. Rod Thorn, the general manager of the Bulls (now the general manager of the Nets), talked to me about this matter, "Michael is a basketball player, not a tennis player. It is not good to overemphasize the individual." His statement is not unreasonable. At that time, people had the impression that only individual sports such as tennis and boxing had special equipment, and all athletes on a basketball team should be uniformly dressed. [Edit this paragraph] Comments from others The first pair of Jordan shoes came out not long after, and I was naturally the first person to try them on. When I first saw that pair of shoes, I said directly to the Nike staff: "Why are there so many colors on these shoes? It's so ugly! I don't want to wear them to play ball!" Peter, the designer of the sneakers · Moore asked me to take the sneakers back first, "Wear them for a while, maybe you will fall in love with them. If you are really not satisfied, then we will help you design another one."

I mentioned Wearing those shoes back home, to be honest, I felt like a circus clown wearing them.

Sure enough, during the training the next day, my teammates all gathered around to admire my pair of shoes. "Michael, these are the ugliest sneakers I've ever seen!" 90% of people said this to me. But, strangely enough, I grew to like these shoes myself.

When Moore learned about other people's comments, he smiled and said to me: "This has achieved the effect. No matter what they say, it means that they have paid attention to this pair of shoes." For me For example, sneakers are good if they fit well and are wear-resistant; but for market development, sneakers need to be eye-catching, and Nike certainly has plans in this regard. This incident deeply inspired me, and later I applied this theory to my own motorcycle team. In terms of technology, the AJ1 at that time did not have as much technical content as it does now. At that time, it was in the exploratory stage. AJ1 was the back sole. Air cushion