How to create a sales copy of explosive products

How to introduce products to customers?

Instead of focusing on "our products are very good" and writing many functions and highlights, we should focus on "consumers will benefit" and implant products into their lives and needs.

For example, the role of probiotics is to relieve constipation and diarrhea, but I will not write these six words alone. I will say, "I will have diarrhea when I am on a business trip, and my customers will be afraid of XX probiotics. I'm not afraid of getting angry when I go out. Relax and take a big order. "

2. How to convince customers of the product?

Authoritative endorsement: for example, the well-known big brother in XXX said nothing, and the title of XXX made a professional comment on the authoritative figures of 666, and XXX was authorized. What if not?

Data list: What percentage of people who sold XX copies in 3 minutes to serve XXXX people around the world have a favorable rate? What if these are still not available?

Customer's testimonial: A customer reported that the effect of using our product was really good. A customer just tried it, and it was a surprise after using it. It's not only effective, but also quick, and it will be fine in a week.

3. How to place an order with the customer.

The benefits are attractive, but not as compelling as the crisis and risk. You need to tell the consumer what he will miss and what will happen if he doesn't buy it. Although everyone thinks that selling lies is not a good thing, it is undeniable that it is effective ~

"If you don't lose weight in April, you will be sad in May" and its strength is not enough. To say that you didn't lose weight in April, you met a male god in May, and then the male god shook his head and walked away looking at your desperately hidden stomach.

4. What if the customer thinks it is expensive?

Is it familiar with "only 1 yuan a day", "only 9.9 yuan in each class" and "two cups of coffee for a senior driver with ten years' experience"? Yes, that's right, it's not expensive to break a lot of consumption into small pieces!

A dishwasher can be used for 3 years, with an average of 1.5 yuan per day!