Supermarket Chaka refuses non-member shopping. What do you think of Sam Chaka?

I believe that most people have the habit of going to the supermarket, and occasionally go to the supermarket to buy some necessities for their home. In China, general supermarkets are free to enter and leave without restrictions at any time, but there are exceptions, and that is Sam's Store. Sam's Store is a foreign supermarket brand. The difference between it and other supermarkets is that only those who have become members can enter the supermarket. consumption, and they are real-name members. Non-members are refused to enter and shop. This rule has also caused a lot of discussion. Some people think that it is unreasonable to spend money on shopping first, but Sam’s Store still adheres to this rule. The rules have never changed since entering the Chinese market, but the number of their members is still on the rise, so as far as I and others are concerned, this method of Sam’s Store is another marketing model and one of their characteristics. First, doing this can also bring more benefits. Let’s talk about the positive benefits of Sam’s store’s approach.

1. Adhere to principles and attract more consumers

As a membership-based supermarket, Sam’s Store is already distinguished from other supermarkets. Although this kind of membership The form of making is not common in China, but it is already very common abroad. Sam's Store has also adhered to this principle from the beginning. Even though there are many different controversies from the outside world, they still do not change their original intention. This alone has attracted many Consumers admire it, and some consumers will be curious to apply for Sam's store membership, thus bringing profits to Sam's store.

2. Rich products, good service, and good reputation

If you have ever been to a Sam’s store, you will know that a one-year membership is really worthwhile, Sam’s The supermarket area of ????the store is not only large, but also very rich in products. Some items that cannot be bought in other supermarkets are available here. There are many imported products, and after-sales are also guaranteed, because every consumer is a member, so they can also get more information. A good company that understands each consumer's situation and serves them will also be praised and favored by consumers.

3. Catering to consumer needs brings high returns

Because it is a membership system, the data on consumers’ consumption conditions are clear, and we can better understand them. Consumers' preferences, so as to do some management according to consumers' preferences and cater to consumers' preferences and needs. This can also enhance consumers' desire to shop, thus bringing higher profits to the enterprise.

From the above points, it can be seen that the membership system of Sam's Store has more advantages than disadvantages. After all, the services and products are there, and as a member, you can indeed enjoy the treatment of members, which is very reasonable. of.