Reflections on Reading The Power of the Company

The Power of the Company is a very good documentary, which is wonderful and thought-provoking, and fully shows that the company, as a social organization, has unparalleled role and power. Meanwhile, a good company is a good platform. As employees of the company, only by fully integrating themselves into the company family can they better play their role and realize their value. The era of individual heroes fighting alone is over. Only by joining the company team and working together with the company can we realize our dreams in the process of showing the strength of the company. Daquan is an excellent company. As a Daquan person, I am deeply honored, proud and proud.

Speaking of experience, in fact, in the process of watching, I always feel shocked and often inspired, which can be described as mixed feelings and benefits. Since you want to write an article, take out two influential points and talk about your feelings unilaterally: one is culture and the other is innovation.

Let's talk about culture first:

At the beginning of the film, it says, "A company is an organization, a system and a culture. Company is a way of life, a way of life. "

The seventh episode of "each leading the way" also says at the beginning, "People find that companies are human organizations after all. In order to mobilize, motivate and unite people outside the system and rationality, only culture is the higher realm of company management, and it is also a new source of benefits and profits. Only those companies that are good at absorbing advanced culture and creating their own unique new culture can become leaders of the times. "

In the seventh episode, he also said, "employees like to name themselves after the company, calling themselves Panasonic, Toyota and so on." They call this strong affiliation "loyalty", and the company is like a bigger home for the Japanese. Employees need this home, and social culture needs this home, which is a continuation of the emotional way and lifestyle handed down by human beings for thousands of years. Operators play the role of parents, and strive to maintain family harmony, unity and order, so that family members can share happiness. Therefore, for a long time, the annual merit sequence system of life-long employment initiated by Matsushita was widely adopted and almost became a symbol of Japanese enterprises. "

Finally, I quoted an expert as saying, "I think the most important thing is that everyone has gradually established the concept that companies are not owned by shareholders or operators, but by employees, which is the biggest feature of Japanese corporate culture."

Feeling and association: culture is actually all-encompassing. As an enterprise, it should have its own culture, that is, to form a good corporate culture atmosphere.

To put it simply, the purpose and function of a good corporate culture are two points: improving cohesion internally and expanding influence externally.

In terms of improving internal cohesion, if we hit the nail on the head, it is to improve employee loyalty. Around this goal, we must cultivate, establish and form a good corporate culture atmosphere in all directions.

The starting point of this good corporate culture atmosphere should first be "people-oriented". From the perspective of human resources, that is, in the process of introducing talents, we should introduce people who agree with the company's values and can help the company to help each other in the same boat and develop together; Pay attention to training after getting started. Everyone has different interests and specialties. We should put different people in different positions to exercise and grow, and finally put the right people in the right positions to cultivate and develop. This involves how to employ people, use good people, but also give good treatment, with generous treatment to retain people, inspire people, inspire people. Only in this way can we form a good "people-oriented" corporate culture and improve the loyalty of employees.

In terms of expanding external influence, to put it bluntly, it is necessary to shape corporate culture, strengthen propaganda work, assume social responsibilities, attach importance to summing up from practice to theory, and form a corporate culture concept with independent enterprise characteristics. It is necessary not only to arm the minds of internal employees with this concept, but also to let the outside world know and improve corporate brand awareness and social influence.

Of course, the company is a company after all, and there is no doubt that it wants to make a profit. If a company specializes in charity, regardless of the cost, it is absolutely deceptive, or it is not the company's behavior, but other aspects of behavior. Therefore, as an enterprise, while strengthening publicity work, it should have a purpose, that is, to promote brand building and expand its influence through publicity, and then promote sales, increase market share and make sales go up, and then in turn support corporate culture construction and publicity work to form a virtuous circle.

In the final analysis, as a company, we should pay attention to the construction of corporate culture. The role of corporate culture construction is to improve cohesion internally and expand influence externally. After all, the company is profitable, so in the specific operation process, it is necessary to promote the construction of corporate culture for the purpose of marketing.

Talking about innovation:

In the film, Professor Zhang, Dean of Guanghua School of Management, Peking University, said, "If individuals do not have freedom, and laws and culture do not encourage people to take risks and innovate, there will be no real entrepreneurs in this society."

According to statistics, from17th century to 1970s, more than 80% of the 160 major innovations that economists thought changed human life were completed by companies. Today, 70% of the world's patents and two-thirds of R&D funds come from multinational companies. "

"When technological innovation has increasingly demonstrated its ability to create profits, the company's pursuit of wealth directly translates into its love for technological inventions. /kloc-in the middle and late 20th century, large German companies took the lead in establishing industrial laboratories and made major breakthroughs in the chemical and electrical industries. "

"This is the production chain formed by AT&T in the 1930s: Bell Laboratories is responsible for research and development, produced by Western Electric, and the products are sold by Bell system operators, and a certain percentage of patent fees are paid to Bell Laboratories to ensure research and development funds. Under this cycle, AT&T's business expanded rapidly. The company is proud of innovation, and we have a fine tradition of innovation. Not only pursue the quantity of innovation, but also pursue subversive innovation. " "

The tenth episode "The Vast Land" says, "The world no longer needs to imitate companies that happen to become global enterprises. What the world needs is innovation! We need companies that can bring innovative products and services to other regions, whether they come from developing countries or developed countries. So, don't go out just to go out. When companies go international, they should bring things that others can't provide to consumers. "

He also said, "This is an era when heroes don't ask about their origins. Innovation is the only way to maintain the leading position in the arena for a long time. With innovative management, innovative organizational model and innovative technology, the company has begun to stage the transformation in the era of globalization. "

Feeling and association: innovation is a basket, and everything can be put in it. Although it is a joke, it does have some truth.

As an enterprise, especially an enterprise that is determined to stay young forever and achieve lasting success, innovation is necessary. In the words of national leaders, it is to keep pace with the times and innovate constantly.

In terms of innovation, the first thing should be conceptual innovation. Only by pursuing innovation in thought can we show progress and take the lead in action. As the saying goes, the stage is as big as the heart.

As an enterprise, the innovation of mechanism and system is the guarantee, and it is very important. In reality, many state-owned enterprises have been stagnant for a long time. It may be because the mechanism and system are stuck in a rut and cannot be broken. Because of the support of the country, I have been waiting, relying and wanting ideologically. After restructuring, mechanism and system innovation, and "eagle tip change" reform, some have vitality and vitality, forming a better development.

Scientific and technological innovation is the key. It is mentioned in the film that "when technological innovation shows the ability to create profits more and more, the company's pursuit of wealth directly becomes its love for technological inventions. /kloc-in the middle and late 20th century, large German companies took the lead in setting up industrial laboratories and made great breakthroughs in the fields of chemistry and electricity. In our familiar fields, there are electrical enterprises such as ABB, Siemens and Schneider. They often invest heavily in the field of science and technology, which brings rapid benefits to enterprises. Why in the bidding process, well-known brands sometimes win the bid at the highest price, while unknown brands may not win the bid even at the lowest price, which is the direct effect of technological innovation. As the movie said, "The world no longer needs to imitate those companies that happen to be global enterprises, but needs innovation"! As an ordinary company employee, my feeling is, "Don't beg the sympathy of users, earn meager income through cheap repetitive work and cheap ordinary products;" "We should innovate our work, create value for customers through excellent technology, first-class quality and exquisite service, and win high returns."

Market innovation is the soul. Enterprises are different from research institutions. They must turn science and technology into productive forces, scientific research into products and services, and products and services into cash income. This requires marketing and sales, and sometimes even marketing first, to obtain data and analysis results in market research, and then guide technological innovation and new product research and development. Therefore, market innovation is the soul of enterprise's survival and development.

Management innovation is the foundation. In the process of enterprise management, people are changing, things are changing and the environment is changing. Internal employees are changing, so are external competitors; Customers are changing and suppliers are changing; The society is changing, the government is changing, and sometimes even the state and political power are changing. No wonder the film says, "This is an era when heroes don't ask about their origins. Innovation is the only way to maintain the leading position in the arena for a long time. With innovative management, innovative organizational model and innovative technology, the company has begun to stage the transformation in the era of globalization. " Among all innovations, management innovation is the foundation, which should run through the whole process and be all-encompassing.

In the final analysis, as an enterprise, we should attach importance to innovation, in which concept innovation is the premise, mechanism and system innovation is the guarantee, scientific and technological innovation is the key, market innovation is the soul and management innovation is the foundation.

Also added a little feeling:

The Power of the Company is really a very good documentary. Through learning and watching, I have mixed feelings and benefited a lot. It simply talks about culture and innovation, but there are still many things to be done.

For example, in the seventh episode of the film, "19 10 March 16", Shibusawa Eiichi, who has been engaged in the industry for more than 20 years, celebrated his 70th birthday. His favorite birthday present is a painting from an entrepreneur. The four works in the painting suggest his lifelong pursuit: the mountain city symbolizing the spirit of Bushido and the one representing western culture. Inspired by this, Ma Shirong first wrote The Analects of Confucius and Abacus. Decades of political and business experience told him that if we want to change the atmosphere of valuing business over power, we must find a suitable combination between traditional Japanese Confucianism and capitalism. "

"Marsh Yi Rong found the noble motive of doing business from the Confucian tradition in the East: doing business is not for the individual, but for the society, which is not only inconsistent with the ideal personality, but also the best way to realize the ideal personality. The so-called public welfare is self-interest, and self-interest can give birth to public welfare. This interpretation gives new meaning to business activities, which in turn changes the values of Japanese society. "

Professor Qu Zhenqing, a professor of political economy at Waseda University, commented, "This is a modern version of The Analects, which expounds the concepts that an operator must have. From the beginning with Ma Xirong, people have a view that it is very dangerous to lose people's heart, spirit and harmony while pursuing money. This is the main point of Ma Shirong's work. "

From this, I still have two experiences:

One thing is that China's thoughts of Confucius and Mencius and Confucianism are very popular in Japanese and even in the world business field. Therefore, as a China person, we should advocate the culture of Confucian businessmen and carry it forward.

One more thing, by studying and watching the power of the company, I firmly believe that the company will be the backbone of society, and its power is unparalleled and cannot be underestimated; As employees of the company, we should integrate into the company team, help each other in the same boat, develop together, and realize our dreams in the process of showing the strength of the company.

As a master, I am deeply honored to be bathed in the corporate culture atmosphere of "maximum tolerance and harmony as one" and continue to develop and grow; We will always bear in mind the company's corporate vision and the slogan "Great global cause, a century-old book", thus strengthening our confidence and determination to fight for it.