Shake the audio and video release and powder raising skills, dry goods are full, and it is feasible after testing!

Before making Tik Tok, you should understand a concept. Tik Tok is divided into two types: online celebrities and marketing numbers. Network celebrity means that the content subject is one or several characters and pets. This kind of account is usually served by several people or even a dozen people, such as jokes, copywriting, filming, editing and so on. When this kind of account is made, there will be many fans, and tens of millions of accounts basically belong to online celebrities.

Similar to the following

The other is the marketing number, which is mostly used for processing materials, editing and publishing, similar to sending chicken soup for the soul, popular science knowledge, funny variety shows or short news. This kind of account is generally controlled by one person, and it is easier to operate because the content is simple to update.

There is also a random account, which means to shoot whatever comes to mind, shoot whatever follows, and shoot some small jokes with yourself as the main body. This account number is the most common number. Most people shot at Tik Tok aimlessly, and they all did. The advantage is that it is easy to find hot spots, but the disadvantages are also obvious. This report has no obvious theme.

Here is the subject of the account. Let's be specific.

The subject of the account.

When we brush Tik Tok, we should have noticed that Tik Tok always pushes what we see to us. For example, if we watch delicious food, Tik Tok always sends some cooking videos or tries them in restaurants. If we keep watching beautiful women, we will always receive videos of our little sister. This is Tik Tok's recommendation mechanism. If you want the system to recommend your video, first let the system know what kind of account you are. If you take a selfie today, have a good meal tomorrow and play the game the day after tomorrow, the system won't know what account you are, so naturally it won't be recommended. This is the result of many people's low video viewing. In some cases, you may shoot a paragraph or two with the wind, but this is not a long-term solution.

By the way, "following the trend" here is actually a commendatory term. Shooting videos with the wind is a shortcut for beginners. I also suggest you go to hot spots.

After understanding the theme, you should confirm the theme of your account and keep the content on it according to this theme.

Release technique

Next, let's talk about the skills of video publishing. I have also seen some tutorials on the Internet, saying that when it is released, the video will be easily recommended. After several days of testing, this statement is actually not reliable.

The audit of Tik Tok is done by people and computers, and most of them are done by computers. If there are more than five works published in your account, and there is nothing worth seeing in these five works, congratulations, this account has become a zombie, so you don't need to keep it. Decisively change the account.

Love to play, I explored a few key points of video release myself and shared them with you.

0 1

Ten minutes after the video is released, watch the viewing volume. If the viewing volume is 0 or very low, in single digits or more than ten, this is not normal. At this time, check whether your video is illegal, whether there are other marketing contents, whether the published title conforms to the video content, and re-publish it after revision.

02

Use other accounts to see if there are any videos you just released. Sometimes you can see the video that others can't see, and it is blocked by the system. You can modify the content and resend it.

03

It's 2020 now, so stop praising it. The system can detect it. As long as these behaviors exist in your account, the released videos will often be blocked.

One more thing, your video has been exposed and attracted the attention of fans. Look at the channels that these fans pay attention to. If you recommend attention through video, your method is feasible. Continue to make videos according to this method.

Recommendation mechanism

At this time, your account has a theme and exposure. How to make your video get higher recommendation is something you should consider when making video.

How does the system recognize that your video is a high-quality video? From several dimensions, such as transaction volume, comment volume, forwarding volume and broadcast completion rate. The first three are easy to understand. The playback completion rate refers to whether others will finish watching your video completely. If you brush your video and finish it in one second, then the system will judge that your video quality is not high and will not give any further recommendation. So when you make a video, you should take this into account. Many videos will write the words "must see the last" and "the last surprise" in the video or description. These similar operations are all ways to improve the broadcast rate.

Tik Tok realized.

Finally, let's talk about the realization of Tik Tok that you are most concerned about.

When it comes to cash, everyone thinks of live broadcast and delivery, which is also the most direct way. There's nothing to say about the live broadcast. Let's talk about bringing goods first. The concept of marketing number has been mentioned above. After opening the window function of Tik Tok, Taobao can deliver it. This launch is the role of the marketing number. For example, you have a marketing number of chicken soup for the soul, and you bring a book about chicken soup for the soul with you every time you send a video. If you play a lot of videos, people will naturally buy the books you recommend. Here is just an example, I hope you can draw inferences.

In addition, we can all see that many online celebrities will write micro-signals in their self-introduction. Everyone knows that this account is not controlled by online celebrities, but basically controlled by the company, but there are still many people to add it. There are 5000 people in an account. Register a few more micro-signals, and you will have great purchasing power. Then you can use this number to decide what you want to sell.

At the end of the article, some people who have participated in the official activities of Tik Tok will also get a lot of exposure, and there are some unexpected points that you like to play. You can comment and discuss the following.

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The picture in this article comes from: Network