What is the current situation of domestic copywriting (or copywriting planning) posts?

1, in 4A: Copywriters should be strategists.

I always see some articles saying that "advertising companies will die" and so on. Every time I see such a thing, I want to say, "Will you die if you don't speculate?"

Such people are either bad people, misleading children with the title party, or idiots who can't see through the nature of the future. If you are a copywriter of 4A, you must not position yourself as a "code word person". You are a creative person, words are just your expression, and the "difference+selling point+benefit" of a brand or activity is the essence of potential copywriting.

The domestic e-commerce environment is very mature, and the mobile Internet era has gradually entered an outbreak period. Copywriting should stand at the forefront to see the changes in the communication environment and sales methods, always be vigilant and keep a high degree of attention. Then you will find that if you are an excellent creative copywriter in 4A, you are basically an excellent interactive person and media person.

2. In Party A, copywriting should be a marketing expert.

Nowadays, many traditional industries are based on the Internet, so people who can successfully transform not only need to know Party A's positioning strategy, marketing essence, consumers, distribution channels ... but also be familiar with the essence of Internet marketing promotion, and the talents who combine the two are likely to be born from the copywriting of advertising companies (provided that you can't just position yourself as a code word person).

So you will find that after entering Party A, you can quickly understand the fastest entry point of Party A's business Internet, make Party A's budget reasonably, explore communication needs, master sales doorways, and be familiar with cost control and other aspects. Use word-of-mouth marketing, brand promotion, O2O and other media and channels to achieve your beautiful sales performance and market reputation.

3. In the media: the copywriter can be a poet or a snow sweeper.

The media mentioned here is similar to content apps such as print media and portals. Some people might call it "editing". I'm not confusing people. Copywriting also has such a development path. After all, the media is more comfortable than advertising companies, and the gray income of good editors is also considerable.

Moreover, many copywriters have their own feelings. They like being fresh, exposing the dark side of society and traveling notes, so they find themselves not only working and playing, but also retaining their feelings and publishing books. Then this is their best destination.

4. Duan Zishou? Media advertising planning? E-commerce operation expert? Financial analyst? Don't worry, you can do a lot of paperwork. I've seen copywriters. In fact, I personally don't look down on Duan's hand, but I feel a little distressed. I just hope Duan Zishou is just another identity in his life, and he is only responsible for entertainment and does not decide his livelihood.