Problems in Taobao's peak period

In fact, the most important thing to adjust the shelves reasonably is to make the baby's search rank high, thus promoting the transaction. This is the new search rule of Taobao. Small and medium-sized sellers especially need natural search traffic, so it is very important.

So let's talk about what the upper and lower frames are. Taobao's default shelf time is 7 days, which means that a baby you upload now will be off the shelf at this time next week, but Taobao will automatically put it on the shelf immediately after the goods are off the shelf. The time to get off the shelf is the time to get on the shelf. So as long as you put the goods on the shelves, the goods will always exist, and you don't need to put them on the shelves again. It's just that Taobao has set a 7-day rule.

So what is the significance of Taobao setting up 7-day shelves? That is the opportunity to give priority to small and medium-sized sellers. Taobao's search ranking rules are very complicated, including sales volume, store level, off-shelf time and other factors. Now departure time is a very important factor. Small and medium-sized sellers have small sales and low grades. If the distance from the shelves is set reasonably, they can be displayed first in Taobao search.

You can see the time of taking off the shelves on Niu Qian or on the computer. You can open "Seller Center"-"Baby Management"-"Goods for Sale", and you can see that there is a time behind every product, that is, the time of taking off the shelf. The top one is the one with the shortest shelf life.

If you don't understand, you can ask.