What needs to be paid attention to in Taobao store operation content?

We all know that now is the era of the Internet. The development of the Internet is very rapid. We can now do shopping online. For example, on the online shopping platform Taobao, we can now stay at home. You can browse a wide variety of products from all over the country. Many merchants love this sales method very much and have entered the Taobao industry one after another. The competition is naturally very high, so we don’t know how to operate it or don’t understand it. We are new to it. What to do with Taobao? Today we will talk about the agency operation of Taobao stores in detail. Taobao store operation content

1. Online sales platform construction: market research/operation planning: fully investigate the current status of the industry to which the project belongs, conduct analysis of target consumer characteristics, refine the brand's core competitiveness, and establish the overall brand development plan . Determine the online sales brand positioning based on the brand and online consumer situations, and formulate a three-stage plan. Project team formation: Wangying establishes a complete project team for each customer and assists the company in cultivating its own team. Settlement platform: Provide one-stop service for settling in high-traffic e-commerce platforms such as Taobao. Store design and decoration: Determine the design style according to brand positioning and provide professional web design. Product placement on shelves: Upload product information to the online sales platform according to a certain template. Online store management regulations: Establish online store regulations and standardize operation and management.

2. Brand marketing and promotion: Collect all kinds of data in the industry in an all-round way, rely on the data analysis team to form an industry data analysis report, and formulate refined marketing plans. Brand activity planning, regular theme activity launches, and regular participation in Taobao's fixed marketing activities. Marketing tool application: Taobao show, Taobao guest, video and other promotional tools. Improve store click-through rate and conversion rate, conduct regular off-site promotion of stores, etc. Advertising: Advertising plans to maximize resource benefits and effect tracking feedback to assist companies in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism. Channel control: Maintain online brand image and rectify online infringement and piracy.

3. Product photography and art services: Shooting positioning: The professional visual marketing team provides suggestions and confirms style requirements with customers. Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, and creative conception. Post-image processing: color, proportion, and structure adjustments; page finishing touches and design elements added. Create a unique store style and provide full decoration services in conjunction with marketing plans.

4. Online store operation services: data analysis: statistical analysis of industry, brand, and store online sales data. The online store data is connected with the company's order and inventory system to achieve synchronized management. Use store management software for daily store operations and monitoring

5. Product listing: Discover product selling points, organize product series, beautify and process pictures, and describe products in technical details to increase customer purchase rates.

6. Activity planning: Combined with product features, regularly launch in-store themed activities. Actively cooperate with Taobao's various promotional activities to improve conversion rates and various operational indicators.

7. Promotion inside and outside the site: Relying on Youchuang’s own resources, through Taobao, advertising alliances, etc., we build a three-dimensional promotion system inside and outside the site.

8. Advertising promotion: Assist the project party to implement through trains, Taobao customers, diamond booths, etc., create hot products, do related marketing, and conduct traffic promotion.

9. In-store promotion: Make full use of in-store promotion tools, design preferential packages, increase user stickiness and increase sales. Cooperation model of agency operation

1. High fees: usually about 120,000 per year, even if you charge quarterly, monthly, or quarterly, it will be about 30,000. This kind of fee is usually a big company with a big business. The charging model is capable of doing well, but if you are just a small seller, it is not recommended to consider it. This kind of company usually allows you to invest a lot of promotion fees, or do activities at a low price. If you cannot afford to lose money, Then don't choose.

2. Basic fee commission: This is generally a more formal agency operation, because the essence of agency operation is to provide services. Just like when you hire employees, you also need to pay a basic salary and commission. If the operating costs are relatively reasonable, many merchants are still willing to choose it, and they will pay dividends after subsequent store sales increase.

3. Pure commission charging: This seemingly reasonable choice is also the riskiest. There is no free lunch in the world. Such companies are generally not agency operating companies, most of them are SD companies, and their ultimate goal is to earn SD fees. Just imagine, there are so many Taobao shops, why would they find me a shop with a poor foundation to do it for me for free? Advantages of agent operation

1. Reduce initial investment costs

If you want to set up an operation team by yourself, you will need about 3 employees, and the salary will be about 20,000 to 30,000 yuan. Then adding in other expenses such as rent, water, electricity, welfare, etc., about 10,000 yuan will be deducted, which will cost almost 40,000 yuan. However, if the store is entrusted to a company, you only need to pay 10,000 to 30,000 yuan for services. Just charge.

2. Save time and cost

The company will be responsible for the decoration, promotion and management of your store, and you only need to be responsible for purchasing and shipping, and then do related docking and Just control the progress, which will save you more time to deal with other problems.

3. Avoid operational errors

Generally speaking, the company's operation team is fully staffed and requires high personnel skills. They will have 2 to 3 years of practical operating experience in various categories. , can help your store run well and solve various problems that arise during the operation of various stores. If you form an operations team yourself, it will take 1 to 2 months to get used to it in the early stage. During this period, various problems such as inconsistent opinions and inadequate operations may arise, which can easily lead to stagnant store performance.

4. Handle after-sales issues

The company is fully staffed, and professionals will be assigned to deal with each problem, such as bad reviews, fraudulent orders, creditworthiness and other issues on store products. , they will solve it perfectly for you in the most professional way.

Finding a Taobao store operation company is very suitable for both small stores and large merchants, especially new stores and dying stores. They can run the store well and let you enjoy it at home. income. What are the companies? The editor recommends Paitao E-Commerce, which has many years of industry experience and hundreds of successful cases to help Taobao stores achieve high performance.