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The dissemination effect of Changjin Lake movie on WeChat platform
The communication effect is very good.
After the release of Changjin Lake, the Internet popularity continued to heat up. Between September 9 and October 8, 2021, there were a total of 417,743 pieces of information related to Changjin Lake on the Internet all-media platform, including, 57,200 WeChat messages.
From the perspective of communication trends: the peak of Changjin Lake’s Internet popularity occurred on October 8. Before its release on September 30, "Changjin Lake" was the most popular on Weibo. After its release, various APPs, news media and WeChat public accounts continued to pay attention to the film, which helped the popularity of online communication continue to rise, and APP became the main communication channel.
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