Four stories about the struggles of successful people

Successful people succeed not because of how lucky they are, but because of their own hands, they created and established their own empire. The following are the stories of successful people I shared with you. Welcome to read and learn!

Struggle stories of successful people 1

Dong Mingzhu,1was born in Nanjing, Jiangsu province in August, 1954. He is an entrepreneur, chairman of Zhuhai Gree Electric Co., Ltd. [1], vice president of the Economic Leaders Branch of the World Association of Civil Servants Leaders, and president of the air-conditioning industry [2]. He graduated from the Statistics Department of Wuhu Cadre Education College, the Graduate Class of Economics Department of China Academy of Social Sciences, and the EMBA of China Europe International Business School [3]. When it comes to Dong Mingzhu, competitors describe her like this: "The road that Angel has traveled; Can't grow grass. " This shows the power of the Iron Lady. Gree's internal staff commented that her female boss was "eloquent and resolute, and even without makeup, she looked much younger than her actual age." The media said, "Although this woman's life before the age of 36 was unremarkable, after the age of 36, she used her tenacity and persistence to embark on a road that others could not copy." The post-80s Inspirational Network takes you to know the inspirational story of this strong woman in the women's workplace.

Why is Dong Mingzhu's entrepreneurial story inspiring? Because few people are like her, she started as a grassroots salesman at the age of 36. 15, she was promoted to the CEO of Gree Group by virtue of her ability to surpass ordinary women.

First, a late bloomer does not lose talent.

Dong Mingzhu 1954 was born in an ordinary family in Nanjing, Jiangsu province, and 1975 joined the work. At that time, she worked as an administrator in a chemical research institute in Nanjing. Before the age of 36, her life was unremarkable. No one would have imagined that after the age of 36, Dong Mingzhu created a professional legend with his tenacity and persistence.

1990, Dong Mingzhu resolutely resigned and went south to work. At that time, she was 36. When she arrived at Gree Company, she had to start as a grass-roots salesman. Dong Mingzhu, who didn't know what marketing was, recovered the debt of 420,000 yuan left by his predecessor within 40 days with perseverance and tenacious struggle, which made Zhu Jianghong, the general manager at that time, sit up and take notice and became a classic inspirational story in the marketing field after dinner. This is where the entrepreneurial legend of this strong woman began. With diligence and sincerity, Dong Mingzhu has been creating the sales myth of Gree Company, and his personal sales have soared to 36.5 million yuan.

Second, the highly effective female boss

1995, Dong Mingzhu became the sales manager of Gree. The subordinate looked at the female boss at that time like this: a person who never played cards according to the cards had only one "card theory": her own principle, which she thought was right.

The first problem that Dong Mingzhu faced after taking office was the backlog of 19000 air conditioners in the dead of winter. In this regard, everyone's usual practice is to sell each set at a reduced price in 300 yuan. Dong Mingzhu said: "No, the price reduction of normal products is detrimental to the image." Her unexpected approach is to distribute the backlog of air conditioners to various dealers. The salesman didn't expect the new official to take up three fires, burning himself and burning endlessly.

In the details of life, the Iron Lady also made such a rule that "you are not allowed to eat during working hours. Once found, the first penalty is 50, the second penalty is 100, and the third time you leave. " When everyone thought it was just talk, one day, Dong Mingzhu walked into the office and found eight employees eating. Only after 10 seconds, the bell rang. Dong Mingzhu was rude. Everyone took 50 yuan. Everyone was dumbfounded. Dong Mingzhu said that as long as the principle is violated, no matter how small it is, it is a big deal, and we must follow through.

One day, a big dealer with annual sales of 65.438+0.5 billion yuan came to Gree factory to ask for special treatment, and the tone was non-negotiable. Instead of paying attention to him, Dong Mingzhu lashed back: he was expelled from Gree's distribution network. Everyone is worried about this female boss. A sales manager who hasn't taken a steady position has thrown away the annual sales of 65.438+0.5 billion yuan without hesitation in one day. Dong Mingzhu's answer is simple: As long as I violate the principle, I will dismount.

The strong woman's iron fist forced the dealer to be soft. Many air-conditioning factories often connive at big sellers and let them operate across regions, making it impossible for local small dealers to compete and confuse the market. By doing so, Dong Mingzhu will be able to expand the size of small dealers, which will give them a head start.

Third, solve the problem of arrears with an iron fist.

Default in payment for goods is a common phenomenon in China's retail and wholesale industry, which makes many dealers have a headache. Dong Mingzhu, who believes in evil, solved all the problems in one year. Her practice is very simple and overbearing: all dealers who are in arrears with the payment will stop delivery and pay the money before picking up the goods.

However, this is easier said than done. She stirred up a hornet's nest. Dealers of all sizes complained to Gree boss Zhu Jianghong, and some even declared: "She didn't have me." Dong Mingzhu did not mainly, but said tit for tat: "Then I don't have him." Zhu Jianghong advised Dong Mingzhu: "Is it possible to make up the payment, deliver the goods first and then collect the money?" Dong Mingzhu smiled and said, "Good." As a result, the goods were not delivered as soon as the payment was received. Dong Mingzhu said, "Want goods? Bring money first. " Dong Mingzhu plausibly said: "Even if everyone else is like this, I am Gree." Even if 100 hits the wall, Dong Mingzhu will hit 10l. The wall of default must fall down.

Dong Mingzhu's tough effect is that Gree has no L-points accounts receivable and L-points triangular debts in 1997 and 1998. After that, everyone believed Sister Dong. If you don't withdraw money, you won't get the product. As long as you pay in the past, you will never default on the payment. Dong Jie does things, take orally, don't worry!

Fourth, the inspirational spirit of women in the workplace.

When he was young, Dong Mingzhu only slept five hours a day. It is said that Dong Mingzhu often thinks when he is sleeping or taking a nap. When he has any ideas, Dong Mingzhu will jump up at one or two in the middle of the night, take a notebook and write it down, and even call the boss in the middle of the night. It is her spirit of struggle that led to the birth of many marketing tricks.

1995, Dong Mingzhu invented "off-season rebate", that is, according to the amount of money invested by dealers in the off-season, the corresponding benefits are returned. So put "money? The relationship between "goods" becomes "money? The relationship between profit and profit not only solves the shortage of production funds in the off-season, but also relieves the supply pressure in the peak season. 195 Gree's off-season payment increased by 3.4 times compared with the previous year, reaching 1 1 100 million yuan, which prepared the market for the decisive battle with Chunlan in196.

1995, greefork invented "year-end rebate" to return 70 million yuan of profits to dealers.

1996, in the off-season of air conditioning, Gree got back1500 million yuan by off-season rebate. In the off-season price war, brands have to cut prices one after another, even the retail price is lower than the wholesale price, and the wholesale price is lower than the ex-factory price, which hurts their vitality. Dong Mingzhu stipulates that Gree L can't reduce money. On August 3rd1day, Gree announced that it would subsidize 2% of the profit of 10 billion to all dealers in proportion to sales. In this way, in the most difficult period of air-conditioning industry 1996, Gree's sales increased by 17%, surpassing Chunlan for the first time.

Gree not only replenished the money saved by shrinking the marketing team to the dealers, but also returned 250 million yuan to the dealers on 1997.

Dong Mingzhu believes that only by distributing Gree to make money can long-term stability be achieved. She not only distributes the air conditioners that are in short supply evenly, but also introduces the air conditioner ID card, so that each air conditioner can be filed in the marketing department.

Generally speaking, September-March is the off-season of air conditioning, and April-August is the peak season. The off-season price is different, which is 20 thousand lower than the peak season. General manufacturers are trying their best to advance the peak season from April to March in order to get more profits.

1998, on a whim, Dong Mingzhu, with the support of Teacher Zhu, announced to extend the off-season for one month. Continue to implement the off-season price in March in April. Gree doesn't want the money he got. When other factories figured it out, many big dealers gave Gree money to buy Gree's products. Some manufacturers lamented: "Is Dong Mingzhu really cruel? For so many years, we never thought about this move. "

In this way, during 15, Dong Mingzhu grew from a grass-roots salesman to the general manager of Gree. Since 2005, she has been the vice chairman and president of Gree. Since Dong Mingzhu became the general manager, she and Chairman Zhu Jianghong have created a unique miracle in China business community. Under her leadership, from 1995 to 2005, Gree Electric ranked first in air-conditioning production and sales, sales revenue and market share for1year. Since 2003, sales have increased by 30% every year, and net profit has increased by more than 15%!

The struggle of successful people II.

Liu Chuanzhi

Age: 65 years old

Start-up time: Lenovo was founded in 1984.

The first bucket of gold: Hanka

In the initial state of an enterprise, the goal is a hidden and hazy consciousness. Because you are still weak, you are not sure about the ever-changing market and enterprises. No matter what kind of confidence you have, the goal is at most a lofty ambition of a startup, so it can't be quantified and defined.

Liu Chuanzhi: When "profiteers" are cheated.

From 65438 to the early 1980s, the computer revolution rose all over the world, and Silicon Valley became a hot topic for technical researchers in China. The scientific and technological personnel inside the Chinese Academy of Sciences have long been eager to move out of the high wall and deep courtyard to start a company.

Coach Liu Chuanzhi returned in early February and became the chairman of Lenovo's board of directors. "Lenovo is my life. It is my bounden duty to come out when necessary. " Liu Chuanzhi gave up his heart. Although he is over 65 years old, his passion has not diminished.

From 65438 to the early 1980s, the computer revolution rose all over the world, and Silicon Valley became a hot topic for technical researchers in China. The scientific and technological personnel inside the Chinese Academy of Sciences have long been eager to move out of the high wall and deep courtyard to start a company. Zeng Maochao (currently chairman of Legend Holdings), then director of the Institute of Computing, has been privately encouraging his employees to set up a company. Liu Chuanzhi, who is in his forties, offered to start a business. "When I was 40 years old, I chose to start a business because there was no road ahead."

June+10 in 5438, with three core members as the core, Liu Chuanzhi and Zhang Zuxiang authorized the establishment of the new technology development company of the Institute of Computing Technology of the Chinese Academy of Sciences (the predecessor of Lenovo), with Liu as the deputy general manager. Zeng Maochao gave Liu Chuanzhi the communication room of the institute, gave him 200,000 yuan of start-up capital and gave him a lot of unwritten support: unrestricted recruitment of staff of the institute, access to the technical achievements of the institute, and employees can use their original offices, telephones and all resources of the institute.

Although there is a lot of support, from the winter of 1984 to the spring of 1985, the biggest headache in the company is not knowing what to do. Liu Chuanzhi later recalled, "I really didn't know what to do at that time, so I did what I could, even if I earned some money to pay my salary." As a result, all employees, including Liu, became "profiteers" and "board owners", pulling flatbeds in Zhongguancun to sell sportswear, electronic watches, roller skates and refrigerators.

Later, because I heard that buying a color TV can earn 1000 yuan, Lenovo also earned it. At that time, there was a saying that "there are more scammers than color TVs." Although Liu Chuanzhi carefully told them to watch TV before paying, they did watch TV. However, when the remittance was made, the other party disappeared, and Lenovo was cheated by 6.5438+0.4 million yuan. The company suddenly became more difficult.

By 1985, all kinds of businesses that may bring income to the company have been tried almost once. The most important thing is to bring the "Chinese character system" led by Ni Guangnan to the company, and the product became the famous "Hanka" later. At that time, most computers were imported, all in English, and they had to be equipped with Chinese cards. After modification, the profit of each computer is as high as 10,000 to 20,000 yuan. Lenovo sold at least 65,438+000 units in six months, which brought the company a gross profit of about 400,000 yuan.

Zeng's wife, Hu Xilan, a researcher at the Institute of Computing Technology, saw an unforgettable scene from her upstairs in the summer of 1985: under the scorching sun, Liu Chuanzhi and others (now the executive vice president of Legend Holdings) carried their shoulders and moved in a bunch of microcomputers from the gate of the compound. Liu Chuanzhi was sweating profusely and his clothes were soaked, while Qin Li rolled his trousers on his thigh, panting. Recalling the scene that day, Liu Chuanzhi later said, "Our first bucket of gold was earned by selling skilled labor."

The struggle of successful people 3

Lu

Age: 64 years old

Opening time: 1969 to take over the agricultural machinery repair shop of Ningwei commune.

The first bucket of gold: universal joint

Man's greatest enemy is himself, and the most difficult thing to overcome is himself. Controlling people's material desires is conducive to honing their will. If an entrepreneur can only enjoy himself, walking around the car in the morning, walking around the plate at noon and walking around the skirt at night, he is not an entrepreneur, but a loser.

Lu: The little blacksmith who was driven to Liangshan.

Lu was born in Ningwei Town, Xiaoshan, Zhejiang Province. My father works in a pharmaceutical factory in Shanghai with a meager income. He and his mother lived a hard life in a poor village. /kloc-after dropping out of school at the age of 0/5, with the help of Lu, he was introduced to Xiaoshan County Iron Industry Society as a small apprentice while working while the iron was hot.

In 2007, Lu, the chairman of Wanxiang Group, explained his entrepreneurial motivation at that time when interviewed by American media. "If you were born in the classroom, you can study there in the future. If you used to be a farmer, you will always be a farmer, but I don't want to be a farmer all the time. I will try my best to jump the dragon gate. "

Lu was born in Ningwei Town, Xiaoshan, Zhejiang Province. My father works in a pharmaceutical factory in Shanghai with a meager income. He and his mother lived a hard life in a poor village. /kloc-after dropping out of school at the age of 0/5, with the help of Lu, he was introduced to Xiaoshan County Iron Industry Society as a small apprentice while working while the iron was hot.

But three years later, he was dismissed and returned to the countryside because of downsizing. Decided to start a business if he refused to admit defeat. "I never wanted to be an entrepreneur. My business is to force Liangshan. " At that time, he saw that it was inconvenient for villagers to grind rice noodles, but he was very interested in equipment, so he raised money to buy equipment and opened a rice noodle processing factory that dared not hang up. Later, due to the prohibition of private operation, the processing factory was forced to close down. In order to pay off the debt, Lu had to sell three old houses.

Although hit, Qiu Guan didn't give up. Because of the "shutdown revolution", people couldn't even buy shovels and sickles at that time, and there was no place to repair bicycles. After Lu applied for 15, he opened a blacksmith's shop, and the business soon flourished. At 1969, because the government requires every town to have an agricultural machinery repair shop, experienced and famous Lu was invited by the commune to take over the dilapidated agricultural machinery repair shop of Ningwei commune. During this period, in addition to operating agricultural machinery repair shops, Lu also made an attempt as long as he could make money and do business well.

10 years later, various products such as plows, rakes, universal joints and lost wax cast steel were used by Lu, and the initial primitive accumulation was difficult to complete. In the spring of 1978, many brands, such as Ningwei Agricultural Machinery Factory, Ningwei Bearing Factory and Ningwei Chain Factory, have been hung at the gate of the factory in Lu, and the number of employees has reached more than 300. Seeing that the automobile market in China began to take off, Lu adjusted the company's strategy and concentrated on producing specialized automobile universal joints. That autumn, he renamed the factory Xiaoshan Universal Joint Factory (the predecessor of Wanxiang Group today).

At the 1980 National Auto Parts Ordering Conference, Lu did not give up and set up a stall outside the venue, although he was refused admission. When the hearing venue was caught in a price tug-of-war, he posted advertisements at the venue to sell his high-quality products at a price below 20%, and soon the manufacturers rushed out of the OTC market. Wanxiang won an order of 26.5438 million yuan in this campaign, and Lu became the most obscure big winner and became famous in one fell swoop.

The struggle of successful people 4

Liu Yonghao

Age: 58 years old

Start-up time: 1982 Four brothers started to engage in aquaculture.

The first bucket of gold: quail breeding

For me, it doesn't matter how much wealth I have, what matters is that I have the ability to create it! If all my wealth disappears, I can start over. Liu Yonghao

Liu Yonghao, born in a poor family in Xinjin, Sichuan, hardly wore new shoes before he was 20 years old, so his biggest goal is to have a pair of new shoes and a bicycle. In his mind, the best job is to be a worker in a local factory, so that he can have a good life.

Liu Yonghao, born in a poor family in Xinjin, Sichuan, hardly wore new shoes before he was 20 years old, so his biggest goal is to have a pair of new shoes and a bicycle. In his mind, the best job is to be a worker in a local factory, so that he can have a good life.

After nearly five years as an educated youth, Liu Yonghao went to school again and stayed there to teach after graduation. At this time, his eldest brother, Liu Yongyan, graduated from Chengdu Institute of Telecommunications Engineering and was assigned to work in the Computer Institute of Chengdu 906 Factory. Liu Yongxing, the second brother, went to work in the county education bureau after graduating from chengdu normal university. Third brother (later renamed, adopted by the Chen family) worked as an agronomist in the county agricultural bureau after graduating from Sichuan Agricultural College.

Under the general situation of reform and opening up, the four brothers began to be restless. 1980 During the Spring Festival, in order to let his four-year-old son, who was crying for meat, eat some meat during the Spring Festival, Liu Yongxing set up a roadside stall to repair TV and radio from the first day to the seventh day. In just a few days, he actually earned 300 yuan, equivalent to his salary at that time 10 months!

As soon as the four brothers discussed it, they wanted to set up an electronics factory and soon produced audio samples. Liu Yonghao went to the countryside with a stereo and wanted to cooperate with the production team. They provide technology and management, and the production team pays for it. Unexpectedly, after the matter was reported to the commune, the secretary of the commune said, "Collective enterprises cannot cooperate with private enterprises and are not allowed to take the capitalist road." This matter was stillborn.

1982, after a heated discussion, the four brothers made a decision at a family meeting for three days and three nights: to resign from public office and work in their personal capacity. They think that doing what they used to do will cost a lot of money and there are many rules and regulations; Moreover, aquaculture does not require a lot of investment, and its technical content is low, and I am familiar with it. The goal of starting a business has been set, but the funds have not yet been settled. The four brothers wanted to borrow 1 0,000 yuan from the bank, and as a result, they were splashed with cold water.

They had to pawn watches, bicycles and other valuable property, raised 1000 yuan, and began to raise chickens and quails. "At that time, it was really a point to earn money. Watching quail lay eggs means making a penny. " One thing that impressed Liu Yonghao deeply was that he was chased by a dog while riding a bicycle with quail eggs, and then he fell to the ground, and all 200 quail eggs were broken. He shed tears at that time, not because he was bitten by a dog, but because he felt embarrassed that the egg was broken.

Realizing that the quail business could not be expanded any more, 1986, the four brothers turned to the pig feed market with nearly 10 million yuan accumulated before, hoping that the group would be born and become the leader of local feed enterprises. 1997, the four brothers announced their peaceful separation, Liu Yongyan founded the Continental Hope Group, Liu Yongxing founded the east hope Group, Liu Yongmei founded the Huaxi Hope Group and Liu Yonghao founded the New Hope Group.

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