What is the purpose of buying Maotai?

An old drunk who has been drinking for 20 years, let me tell you something. You've seen Wolf Warriors 2. What did Jason Wu do when he missed his motherland in a foreign bar with tears in his eyes? I brought a bottle of Maotai directly, unscrewed the lid and poured it into my mouth. I drank more than half a catty in one breath. Is Maotai still wine at this time? That's the smell of hometown revival! Ha ha!

As long as you often go to social parties, you will understand a truth called "red wine is priceless." What does this mean? In other words, if you invite some high-end people to dinner, you'd better drink red wine. Why? Because the price of red wine is not at all, a bottle of red wine can be hundreds, thousands, tens of thousands or even hundreds of thousands. And it is the place of origin, winery, year, and it is very clear that no one knows how much! The people who accept the banquet have more face, and the people who treat them feel that they are in place.

But a very embarrassing situation has emerged. At present, some high-end people in China, especially those in their fifties and sixties, don't know any red wine at all and don't like it. I once hosted a banquet for senior figures in a certain department in Shanghai. The old man was all smiles when he saw the foreign high-grade red wine I took. But between banquets, he said with a little ridicule: "Red wine, a symbol of the West, is always less delicious than our domestic buildings!"

As soon as I heard this, I almost fell off my chair and knew that the party had been ruined. You know what high-end people say is always obscure. They obviously don't like drinking red wine, but they don't say it directly. When they drink, they will say slightly, "It's always almost." Where is the taste? It's obviously a little worse. It's not that it's better to drink white wine, but that red wine has already been drunk, so it's not appropriate to drink white wine again. This is the basic situation of the banquet.

This leads to the second topic, what kind of liquor should I drink if I want to drink liquor? At present, there are only a few brands of high-end liquor in China, not Maotai, but there is really no other choice except Maotai. Why do you say that? Because other brands of high-end liquor range from hundreds to thousands, and there are so many models, I am afraid that others will not understand it when I treat you, and I have to explain to others how good this wine is for a long time. And how simple and rude Maotai is, flying directly to Maotai, everyone knows!

As a 20-year-old alcoholic, I can definitely tell you that there were many gifts when I bought Maotai, but now the situation has changed. Buying Maotai now is really an ordinary banquet between units or enterprises or friends. You know, at present, a bottle of red wine costs tens of thousands of dollars, others don't know the goods, and it will be finished in a short time, while a bottle of Maotai is less than 2,000 yuan, which is the top grade in white wine, with high degree and strong endurance. Why don't you treat me with Maotai?

Of course, the second reason is also very important, that is, those who like to drink liquor in the sixties and seventies have gradually entered the core positions of units or enterprises. These people have a soft spot for liquor and want to invite them to dinner or do business with them. Without wine, they can't talk at all. Isn't Maotai the most attractive place for high-end liquor? Although some people will pretend to say "I am in good health now, I just want to drink some red wine", but as soon as Maotai is opened, their eyes will light up immediately!

It's not Maotai, it's foreign wine and western red wine! A bottle of ordinary red wine, packed with the year of origin and winery, can be sold for thousands or even tens of thousands, while the top liquor Maotai can only be sold for less than 2,000 yuan. What will you treat? What do you have for dinner with your friends? I know I want to use Maotai when I settle accounts!

In recent years, friends have been drinking Maotai for dinner. Instead of holding a bottle of red wine as before, I talked about the year of the winery for half a day, but how the weather conditions affected the growth of grapes and how the temperature fermented. Finally, I will implicitly tell you, "This bottle of wine costs 10,000 yuan, so take your time.". It's better to have a bottle of maotai simply and rudely.

Perhaps the motherland is strong, and Europeans and Americans proudly open a bottle of Maotai when entertaining, and we can tell him how to "make a surprise attack across Chishui" just as they told us the year of origin and the oak barrel of the winery.

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At present, the ex-factory price of Maotai is 969 yuan, the suggested retail price is 1499 yuan, the wholesale price is about 2,500 yuan, the terminal price is basically about 2,700 yuan, and some high-end clubs cost more than 3,000 yuan.

It should be said that the channel profit of Maotai has far exceeded the profit of the manufacturer, and the price of 2700 yuan, if it is not the rich and powerful class, ordinary people will definitely be reluctant to drink and can't afford it. Therefore, Maotai has been divorced from consumers and the market, and its price has nothing to do with the market and consumers.

So, why is everyone rushing to buy Maotai? What are these consumers buying Maotai for?

First, buying Maotai is asking for help. For example, in the package project, it is necessary to clear the relationship, so according to the tradition of China people escorting alcohol and tobacco, sending two expensive bottles of Moutai is the best way to get closer. In addition, treat the waiter to dinner and drink two bottles of Maotai, and the grade will be improved.

Second, hoarding and waiting for high prices. Why was Maotai fired so high? The hype of dealers and scalpers is an important driving force. They buy back Moutai, and then hoard it, forming a strange commodity in the market, thus profiting from it.

Third, it is used for investment collection and anti-inflation. It is true that Maotai is really good wine, and it is especially suitable for collection. Wine is old and good, and the price of Maotai has doubled after collection. The theory of liquid gold lives up to its reputation.

Fourth, it is used to entertain friends and taste for yourself. These guys, unless the Chinese New Year is a holiday, treat themselves.

This is the purpose of Maotai. Therefore, most of the Moutai bought did not enter the stomach of consumers, which is also the danger of Maotai!

Maotai has jumped out of the concept of consumer goods, and it has quite strong monetary attributes.

I know a small private equity fund manager. In the past few years, the operation of private placement was relatively free. He didn't buy traditional financial products such as stocks, bonds and real estate. He directly hoarded tens of millions of Moutai objects. A few years later, the yield far outperformed all wealth management products.

Maotai is scarce, and the annual wine cellar capacity is so large, so there are many fakes on the market.

A large number of high-end customers, including Wuliangye, choose Wuliangye because they can't buy real Maotai and need high-end wine.

Maotai is not just wine. Whether you like it or not is another matter. It has too many attributes.

For example, why the Rolex Water Ghost Series maintains such a high value is also because of its monetary property, and every big brother on the road will prepare one. You can change money at will if you run away.

High-end wines like Maotai have strong demand and limited output. Even if the market is bad, the stock price is sideways and the profit is zero, you should be afraid. One year has passed, and nothing has changed. The only change is that the age of wine has increased by another year, and the assets have undoubtedly appreciated.

1. Gift

In fact, a large part of people who buy Maotai are used to give gifts. Sending some high-end customers and Maotai is to show the importance of customers. Gifts are divided into high-end and high-end customers. Of course, the highest-end customers will choose the highest-end liquor. For example, it is also appropriate for customers to send you a year to earn a lot of money. Gifts account for about 50%.

2. Business invitation

The leader of the reception, or the distinguished guest, Maotai, as the boss of liquor, is actually very good in liquor quality and will soon sober up. Some business invitations, or customers from afar, drink a little too much Moutai, which will not affect the next day's trip, and business invitations account for 40%.

collect

Nowadays, many drinkers have a certain understanding of collecting liquor, such as 1 10,000 yuan. If you put your money in the bank in the first three years, you can only get meager interest. At the same time, the first three years 10000 yuan is used to store famous brand liquor, and the appreciation space far exceeds saving money. This means that the collection of liquor is for appreciation.

There are also some drinkers who are really rich. They will store some maotai, and the older it is, the more fragrant it will be. Ten percent of people collect Maotai.

The above sharing is a personal one-sided idea. There are still many shortcomings in the analysis of the use of Maotai bought by our customers. Welcome more friends to discuss and share, I hope I can help you and wish you a happy life.

Those who buy Moutai don't drink Moutai, and those who drink Moutai don't buy Moutai, and slowly savor it.

Those who buy Maotai don't drink Maotai, and those who drink Maotai don't buy Maotai. Have you all heard of it? The main purpose of buying Moutai is to give gifts, collect them and drink them by yourself. Give sb. a present

This is the case in today's society. Whether visiting relatives and friends, sending leaders or asking people to do things, gifts are indispensable. Gifts are inseparable from tobacco, alcohol and tea. Generally, Maotai is the most common wine delivery, and this piece is to buy Maotai, which accounts for a relatively large proportion.

collect

In the past two years, many people began to collect and invest in Moutai. Maotai, a great collector, has a wide variety and a large number. Usually, drinkers with certain financial strength like us buy two bottles of collection every year.

Self drinking

Now the economic conditions are getting better and better. We ordinary workers still want to buy a bottle of Moutai and have a few drinks with our families during the Spring Festival. What's more, there are more and more people who can afford Maotai now, and some local tyrants are even more important. Whether it is entertaining friends or receiving customers, there are also previous public funds.

In short, people who buy Maotai are in need, no matter what the purpose is, but for friends who want to drink good wine but think Maotai is expensive, you can try our local Maotai-flavor Sanjiu. There is a good wine with high cost performance and good quality.

Is Moutai used for drinking or hiding? When it comes to hiding wine, many people will immediately find out all kinds of wine at home. Good drinkers know something about some of the wines they often drink. But this is far from enough, and the collection needs more in-depth understanding and research.

To collect Moutai, we must understand its characteristics and learn related knowledge. For example, there is only one kind of Moutai in the world, that is, Kweichow Moutai produced by Kweichow Moutai Co., Ltd. When drinking, the difference between Moutai and ordinary Moutai can be ignored, but it must be clearly distinguished when collecting.

When collecting Maotai, some people are moved by the artistic charm contained in the wine, some people appreciate the history contained in the wine, some people pursue a brand value, and some people are part of the collection culture.

A bottle of Moutai is not only a vivid life, but also a history book, which records the development of bumpy history, transcending life and staying today. In that faint scent of Maotai, we can find a timeless historical atmosphere and inherit the value growth with cultural relics as the background.

Thousands of years of wine history has created a unique wine culture in China. China liquor has been a symbol of China in ancient and modern times. Therefore, it is understandable that the upsurge of famous wine collection in China today.

It is important to find a collection that suits you. The collection of Maotai liquor is usually divided into the early days of the founding of New China, the period of Cultural Revolution, the period of reform and opening up, and the period of economic take-off. Or divided into five-star, flying and sunflower brands according to different trademarks; There are also special wines and commemorative wines. These classifications are highly respected by experienced collectors.

Besides the wine itself, the collection of Moutai should pay special attention to the integrity of the collection. Bottle, label, bottle mouth packaging and packaging design are all part of the collection value of Moutai. A bottle of Moutai without excessive volatilization and good appearance can get huge economic returns outside the collection.

1, Maotai is one of the four famous wines.

2. The phenomenon of frying Maotai is more serious, just as everyone thinks that the stock will go up and buy it all. Natural prices have gone up.

As I said before, it is a good choice for you to send a distinguished guest and a difficult company to Party A, which makes sense on the surface, and it is impossible to say that business is done.

4, own collection, according to the current market price, it may continue to rise after collection, and it is not bad to sell it after collection.

Maotai certainly has different functions for people with different consumption levels. Usually high consumption, buying Maotai is like drinking Erguotou. However, for people with general consumption level, buying Maotai quotation is still very extravagant, unless it is a critical and important occasion, a large part of it is used for giving gifts and arranging relationships.