What is the spirit of Huawei?

On 20 15, Huawei released corporate image advertisements. The most striking thing in the advertisement is a pair of feet of a ballet dancer. Wearing elegant ballet shoes on one foot is beautiful and moving; The other foot was naked, twisted and scarred.

The picture is in sharp contrast and very impactful. The sketch is also quite consistent: our life is painful and happy.

It is said that when Ren first saw this photo, he couldn't help exclaiming: Isn't this Huawei?

What does Huawei stand for? From the outside world, Huawei's success is an excellent benchmark for China enterprises. But in Ren's words, Huawei is "a pair of deformed feet".

In fact, in recent years, Huawei has been rushing forward, but behind the gorgeous turn, it is an unknown scar. In the above advertisement, the real Huawei is displayed!

When discussing Huawei's success, we must firmly believe that Huawei has secrets, but many people outside only see the appearance of success. In fact, Huawei's inherent genes are even more shocking. It also makes it difficult for China enterprises to learn its essence.

There is a gene called "Huawei Spirit". So what exactly is Huawei's gene?

1

What makes Huawei successful? Bloody wages

"Huawei's success is not based on opportunism or luck."

This is the truest definition of his former club 18 by Hong Tianfeng, CEO of Fangguang Capital and former vice chairman of Huawei. The implication is that Huawei's glory today has a unique gene.

Although 20 1 1 left Huawei and once contributed a lot to Huawei, Hong Tianfeng still had a deep understanding of Huawei's growth process.

"I remember a leader once asked our chairman that Huawei has been very successful abroad in recent years. What do you think? Sun (), our general manager, said four words: I want to cry without tears. So what the outside world sees is Huawei's gorgeous turn, new progress and new breakthroughs again and again. The core personnel of Huawei who really participated in the construction business were scarred. " Recently, Hong Tianfeng shared his thoughts at the 6th annual meeting of private board of directors of China entrepreneurs hosted by the workshop.

As the saying goes, "greatness doesn't come out of thin air", and successful enterprises have an extraordinary history of struggle and blood and tears. Huawei is the flag in this regard.

Wu Chunbo, a senior management consultant of Huawei and a professor at Renmin University of China, once wrote in an article that Huawei is brilliant on the one hand, and ugly, bloody and terrible on the other hand, like a turtle, the footprints left by its constant crawling on muddy roads, sharp stones, hard ice and desert.

This sentence is not exaggeration or flattery, but an objective evaluation of Huawei's image advertisement mentioned above.

Real scenes often happen to Huawei's overseas employees, and there are many deeds. This can be seen from the image advertisement of Huawei 20 13 with the theme of "Will Huawei fall next?". In this advertisement, the logistics manager of Huawei's supply chain inspected the warehouse and road conditions of the new project in Tando Island, Ganyman Province, Indonesia. Unfortunately, on the way, he met a jeep stuck in the mud, so he lay in the mud and cleared the obstacles. People are full of mud and sand, but this is Huawei's important "mission"-the road to internationalization, and finally out of danger.

How tragic, how tragic! Without this spirit, how can Huawei be bloody and indomitable?

But as Ren described it: "On the beautiful lawn of the headquarters, drinking coffee, listening to PPT reports and enjoying the beautiful scenery around, Huawei will definitely fall next!"

Sharp contrast and huge contrast confirm the fate and future of an enterprise.

2

What is Huawei's experience? Can't learn.

Many people envy Huawei's success, yearn for Huawei's experience, and are eager to learn something, but what factors are most worth learning from China enterprises, especially manufacturing enterprises?

As a former Huawei veteran, Hong Tianfeng has his own unique understanding:

1. The most important thing about Huawei's success is the values it advocates: customer-centered and struggler-oriented.

Hong Tianfeng believes that the most important thing for Huawei is to be customer-centered and struggler-oriented, and to implement it very firmly. Many enterprises are also shouting this slogan and posting it on the wall as a slogan; But Huawei completely answered: What is customer-centric? What does customer-centric mean in your position? What is Struggler-oriented? What does it mean to be a striver-oriented person in your position? "I believe that many companies are advocating this concept, but they have never made' what' clear within the company. If you can't say clearly what a thing is, then everyone will express it separately. "

2. The core of Huawei culture is self-criticism.

"Why can Huawei keep making new progress? Actually, it doesn't mean that 2C has genes, and 2B also has genes. In my opinion, 2B and 2C have the same gene. We are doing business, actually serving people and serving the society. " From the service point of view, Hong Tianfeng feels that there is no difference between the service for 2B and the service for 2C. There may be differences in specific technology, but there is not much difference in essence.

Why can Huawei solve these problems? It is based on Huawei's self-criticism. Many companies talk about introducing new methods and tools. In fact, the most important thing is whether people can embrace change. "It is not that change is coming, and we will embrace it; When there is no change, prepare for change every day. " What is the preparation for this change? At Huawei, it is self-criticism.

Note: Huawei uses "self-criticism", not criticism or self-criticism. Why self-criticism? Hong Tianfeng explained: The word "sentence" is next to a knife on the right. If it is self-criticism, it is next to the word on the left, and the comment is just lip service; Judgment is to be true, so Huawei is doing a lot of real things.

"Self-criticism is for better change, and self-criticism is necessary for better change." Hong Tianfeng concluded.

3. Huawei's success lies in Ren's will and foresight.

Can entrepreneurs achieve great things? According to Hong Tianfeng's observation, an entrepreneur like Ren can succeed because he has lofty aspirations and lofty ideals. Vision can bring will and have a great influence on entrepreneurs in many ways. "In fact, it is very difficult to do business. But if you don't have great will, you can't drive employees to fight with you. "

Huawei is not trying to get customers, but to find out what customers want.

Hong Tianfeng warned entrepreneurs: To be a business, we must be clear. What is our customer's value proposition? In the past, we built a car behind closed doors. Later, everyone said that we wanted to market. The products not only did well, but also sold well. Therefore, many enterprises sell what they think is good to their customers, just like rushing customers with a high-pressure faucet and rushing them out of the water. Will customers still buy your things? (This passage comes from inside Huawei)

Many domestic enterprises have this mentality of quick success and instant benefit. "Many people always think of ways to get customers, which is wrong; And we have to find a way to figure out what customers want, so this is right. " Hong Tianfeng said that Huawei has always really studied the customer's value proposition thoroughly, instead of studying the customer's likes and dislikes thoroughly before thinking about how to get customers.

Huawei has a belief that 90% of everything it does is a value-based decision. With this belief, we will face the future competition without fear. This is fully reflected in the boss.