How do you understand the position of new media operation?

regarding this issue, I will understand the position of new media operation from three angles.

First of all, the so-called new media operation, new media mainly means that the operating media are relatively new Internet channels such as WeChat official account, Zhihu, Douban and Tik Tok. The new media operation is mainly to obtain potential users through these channels, and then turn them into paying users. For example, for a semi-private school, the target users of the enterprise are people who want to switch from basic to full-stack new media operation. Before studying, this group of people will definitely go to Zhihu, Xiaohongshu, Baidu and other channels to search for learning methods and training courses. Then we need to publish some guiding articles in these channels, such as the comparison of similar training courses and the consistency of courses with users' pain points, to guide users to experience registering for our courses. Then organize some marketing activities through the community or friends circle to convert users into paying users.

The most important purpose of the new media operation post is to gain more paying users and help enterprises make profits. For the half-pie, the purpose is to get more potential users, let users pay for it, buy it again and again, and recommend others to buy it.

finally, I want to talk about the job content of new media operation. In order to achieve this goal, the work that new media operation needs to do includes:

1. Pull up new products and publish some professional and dry articles and videos through new media channels to let more users know about us. For example, for semi-private schools, we can observe some new media training courses on the market, write some contrasting articles to highlight the highlights of our courses, or write some introductory articles

2. Promote activities. When our products are seen by more people, we need to turn the participating users into potential users at this time. Therefore, we must get the contact information of users in the planned activities to provide clues for sales. For the semi-skimmer, at this stage, we can share some new media course gift packages through new media channels, share posters and praise through friends circle, then join the group to get the gift packages, and actively let users join some public welfare course groups and open class groups, at the same time, we can also get more free open classes in the group.

3. Retention, this link is how to retain these users and establish our brand image for users. For a half-pie, share some highlights of the course introduction with users through the community and circle of friends. The success stories of the students, such as "Taobao customer service changed jobs on the basis of , and won 3 offer on the basis of in 3 months", or share the status quo of the new media industry, the popularity of recruitment channels such as boss and Zhilian, etc.

4. Earnings, to the stage of making profits for the enterprise. For the half-pie, we can engage in some group buying activities, anniversary celebrations, double eleven promotions, summer vacation promotions, etc., and issue coupons with different prices to users. Let users pay faster.

5. After-sales, here are the problems and suggestions that users encounter during the use of the product; Statistics and analysis of users' usage behavior. For the semi-skimmer, it is necessary to observe the number of new media channels, the payment rate of different planning activities, and understand the user's payment habits to plan the later operation.