Now that I sell clothes, how can I better persuade customers to buy their own clothes?

It's really difficult to sell clothes now. Sometimes customers clearly want to buy, but they still don't pay the bill. What's the last reason why customers don't buy your clothes? Sometimes it's not that your clothes don't attract her, but maybe you didn't buy some problems in the sales process when you answered her dissatisfaction. Today, let's take a look at the causes of this situation and how we should deal with it.

1. First, the customer raised the price issue.

The price problem is the most frequent trading opportunity, and the most frequent trading opportunity is the price problem.

Give gifts, discounts and change. As long as the customer has such a problem, remember: "Is that what you think?" After you finish, you should say, "Is it convenient for you to swipe your card or pay cash later?" Try to go in and complete the sale.

Many shopping guides will say: Will customers think we are in a hurry?

So have you noticed that at this time, add three words: later. Not now, can you understand? Not now, but later.

The customer said, "It is more convenient to swipe your card in the future." Then, without waiting for a while, just say, "OK, please swipe your card here." In fact, the word "later" is a subconscious suggestion in language.

Some people say that this is cruel, that is, to dig a hole for the customer, let the customer jump in, wait for the customer to jump in, and quickly bury the soil. That's the truth.

The price signal is the most frequent trading signal, but the shopping guide has the lowest ability to grasp the opportunity!

So we often see that shopping guides are handled like this:

Introduction: "What do you say?"

Customer: "You're right, but …" Then the guide and the customer have been circling around those seven or eight questions.

Why keep beating around the bush, because the shopping guide didn't end the sale. If we provide sales information, we may have entered payment.

2. Second: Ask for delivery (return) or maintenance details.

When the customer asks this question, the shopping guide can end the sale.

Guide: "We have three guarantees" and "Pay attention to the maintenance of this product". Finally, give the customer a sentence: "Excuse me, is it convenient for you to swipe your card or pay cash later?"

3. The customer calculates the quantity

Customer: "How much do you always add up?" ? What is the discount? "

Introduction: "The discount is 1980". After quoting the price, you should add: "Is it convenient for you to swipe your card or pay cash later?" The stupidest thing many shopping guides do is: "1980". Then he smiled and stood there without talking, just waiting for the customer to say, "Oh, it's so expensive!" " Then the shopping guide said, "Ah, there is still a problem!" If you don't finish eating, you have to wait for the customer to say, "Pay the bill!" The chances are very low.

Behind every customer who pays the bill automatically, it represents many achievements you lost in the passive process.

4, spread the smoke objection signal

Sometimes customers will talk nonsense or joke with you.

For example, "What if we are out of stock?" "Beauty, let's have dinner tonight?" Something like that.

The shopping guide said, "Brother, you are really joking. Don't worry about this. Is it convenient for you to swipe your card or pay cash in the future? "

5. Customers ask the same question over and over again.

Customer: "Do you think this is really nice?"

Next to the shopping guide: "It's really nice."

Customer: "But I think it seems too soft."

Introduction: "No"

Customer: "But what if it doesn't look good?"

Guide: "Don't worry"

Customer: "I was worried!" "

The shopping guide worried her to death. I thought to myself: how long are you going to ask?

What caused it? Because I don't know that asking the same question repeatedly is the signal to end!

Why do customers keep asking? Because you don't end it, she keeps asking, just end it! You never stop. Every time you finish writing a shopping guide, you look at the customer with emotion, which means: Come on, ask again.

It is difficult for customers to make up their minds to pay the bill, so they continue to ask, making you think: how come there is still!

6. Hold your chest in your hands and get lost in thought

We are ready to close the sale! It means that he is doing the last and most important thinking. As soon as the customer looks up, he has already decided whether to buy it or not.

Here, the contact method is used to stimulate customers, which is also called pushing the boat with the current. Just gently hold it on the customer's elbow and say, "Do you think it's okay?" Driven by external contact, customers will involuntarily follow their bodies, so customers will nod.

7. Ask your peers for advice

Sometimes customers will ask their companions, "What do you think?" This is the last link: I thought it was not bad, and then it was confirmed by my peers.

At this time, the final sale will mean that customers are basically satisfied with this product.

8. Expression changes, from thinking to being suddenly enlightened.

Why do customers laugh when they are serious enough to laugh? Because he decided to buy it, if he didn't buy it, he would still pay attention to the goods. Only when he decides to buy it will he make fun of you and relax.

9. Instead, praise the sales staff.

Customer: "Where is the little girl from? Have a nice talk! What a beautiful face! " At this time, the shopping guide must remember: don't lose your mind after being praised!

After someone is praised, you will find that the salesperson has a halo on his head and is ready to be Jesus in heaven! I began to forget who I was.

The customer turned to praise the salesperson, which is what the salesperson should say: "Manager X, it was really nice talking to you. Your praise fills me with confidence! "

Will it be convenient for you to pay by credit card or cash in the future? "Choose between two products!

Customer: "Oh, these two are almost the same. This is good, this is good. I don't know how to choose. " As I said before, I won't go into details here.

Therefore, when the transaction opportunity comes in, we should seize it quickly and don't wait, so we usually spend too much time selling at the terminal, so the patience of customers is a great test!

As for the skills of closing sales, because we are selling at the terminal, the most common, practical, reliable and direct method is to choose one to close!

"Is it convenient for you to swipe your card or pay cash later?" "This or that?"

It doesn't have that many: Frank ending, puppy ending, and so on. One of the two choices is enough, and it doesn't need to be too complicated!

Pay attention to one of the two choices: the tone of natural affirmation! Firm and unquestionable eyes! A natural attitude.