Jonathan Lee wrote a long manuscript for Mercedes.

Jonathan Lee, regardless of whether this advertisement is a high-quality product or not, this copy will definitely arouse discussion.

"If you don't listen to Jonathan Lee when you are young, you will understand." Jonathan Lee, who wrote many philosophies about life, once again said that many people cried.

The ups and downs of life are all in just a few hundred words. Successful and unsuccessful, more or less can find some * * * songs.

Although you are sitting on something precious, you would rather be open-minded than open-minded

Video copy

After all these years,

I just started to understand.

The so-called success that many people admire and pursue.

We really don't know what it is.

in other words

We think we know what it is.

We are more familiar with it.

Instead, face setbacks.

It has many methods at any time.

Let those who obey fate again

Feel embarrassed.

However, there are some people

Not because setbacks are so specific.

Lost the ability to look at life in an abstract way.

In their lives,

There are always more possibilities and more hopes.

They just believe

The world is not necessarily what they see.

Those we see in our eyes and sigh in our hearts.

People who can't help worrying about their future.

His life's practice

Never mind trying to learn from setbacks.

get some comeback

Instead, ask:

What can be your own success?

At some point in life,

Even if it is just a budding success.

Let's think

All this is a gift from fate.

Few people noticed.

What does fate want to reveal to us?

This is just the beginning.

You at the moment

I was forced to give up my role in the past.

Life unexpectedly returned to the original point.

Maybe just let us know to find it.

The way you are now.

Frustration is better.

It is chasing someone when he is down and out.

It's waiting for us to lose all our chips.

And how hard we worked.

Only bad cards can be played well.

People can't predict whether they have made the right decision.

However, people make decisions in difficult situations.

I won't forget it when I get taller.

Every time we think about it,

Someone who can do these things bigger and better.

There seems to be. Anyone can name many similar qualities.

say

Diligent, self-disciplined and broad-minded.

Vision, strategy, courage

Of course, all these are indispensable and important.

However, some features are hidden in the depths.

It is not easy to be seen.

It seems useless. It has nothing to do with success.

In fact, we know in our hearts.

Soft is more powerful than strong.

Care is more inspiring than declaration.

The preciousness of humility, honesty and compassion lies in empathy.

Wealth, fame and status are insignificant at this moment.

so far

If you hear of someone's success in the future,

We should be skeptical.

Success will never ultimately belong to anyone.

The best we can do is stand by for a while.

Thanks to those years of hard work.

Only people know how to be grateful

It is you who have experienced the storm, and it is you who have gained and lost meaningless things.

Our pursuit of success has nothing to do with others.

No matter how grand or humble, you know what it is like.

Although sitting on the treasure

Better be empty than valley.

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This passage mainly describes four stages of a person's life, from trough to improvement, to nothing, and finally to the wind.

The director of the film is Zhou Getai, the creative director and copywriter is Jonathan Lee, and Jonathan Lee also participated in the whole process, including the script and soundtrack.

Such a songwriter and music producer, who has always been famous for his classic works, seems to see no trace of disappointment in his life.

However, this does not prevent him from dealing with the sufferings and entanglements in the world and writing a touching copy.

The focus of the advertisement is not the story, but the copy of the golden sentence. These copies make it easy for everyone who pursues success to find * * *.

What is success? What is success? For everyone, success is a lifelong proposition.

Starting from the definition of secular success, copywriting embodies a person's pursuit of self-success, praises the characteristics needed for success, and also conveys the theme of repaying kindness in high positions.

Copywriting is really a bit bloody about how to succeed. It conceals the individual's struggle, and does not show that more individuals pursue worldly success rather than spiritual wealth.

However, the description of the proposition of "success", such as "success is never ultimately owned by anyone, and we can stand side by side with it for a while at most", can still give the audience some insights into life.

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Judging from the communication effect, this advertisement of Mercedes-Benz is not bad.

The myth of success attracts young artists. But the brand image conveyed by this brand can attract its target users.

"Although sitting on treasures", this sentence is clearly boasting about the brand itself; Modesty is to convey that a person's mind should be as deep and broad as a valley, which is secretly boasting that users are low-key and tasteful.

The focus of literary advertising is to create the cultural style of the brand, not to convey the brand itself. The establishment of brand image, like the addition of elements, will make people begin to form the impression of "culture and style".

So some people will say that this advertisement is too long, or that the accent is too strong, which is related to the purpose of this advertisement.