Shi Beichen wrote down his self-introduction word for word.

Two self-introduction cases with outstanding highlights

I once introduced myself like this when I shared it online. I said, hello, I'm Shi Beichen, and I work in LinkedIn. This company is so big that you have to go to business school to get in. For example, my colleague graduated from Wharton Business School and I graduated from Tianjin Business School. Later, a friend of mine saw me and specifically mentioned this detail. He said that he remembered this detail very deeply.

I once mentioned a post-90s astrologer in How to Write a Conference Speech with a Clear Theme and No Nonsense, and she introduced herself as an example. She said: Hello, my name is Jiang Panda, and I have had three ex-boyfriends. I haven't contacted each other since we broke up, but I know everything about them.

Cognitive dissonance and the importance of self-introduction

From job interviews to meeting new colleagues, to business negotiations, to financing recruitment, we are constantly telling others who I am. If someone likes you, he will be willing to stay with you. An advertising copy and the makeup on a woman's face, the first impression you give, largely determine your image in the eyes of others. And self-introduction determines what your first impression is.

Sometimes the interviewer or client finds fault with you, not because of your ability, but sometimes because he doesn't like you. Because he doesn't like you emotionally, he will find a lot of evidence to support his judgment. But we often mistakenly think that because we have problems objectively and rationally, the other party doesn't like me. In fact, his cause and effect are reversed.

This conclusion is well-founded: scholars who have studied the 1976 election have found that voters after voting are more inclined to believe that the candidate they voted for will win than those before voting. The reason behind this is very interesting. This cognitive disharmony is academically called cognitive disharmony after decision-making.

Politicians will consciously take advantage of this cognitive disharmony of voters in the election, make a promise to voters first, and then voters will support him with practical actions. After being elected and supported by practical actions, voters will tell themselves that this person can best represent my interests and I hope he will be elected. At this time, the enthusiasm of voters will be higher. When you make a good impression on others at first sight, they will start looking for all kinds of evidence to recognize you.

Horse brain, crocodile brain and neocortex, the operating mechanism of human brain

The latest research by neuroscientists found that the human brain evolved in three different independent stages: neocortex is the latest evolution. The neocortex, which occupies the most position, is responsible for planning, design, logic, concepts and abstract thinking. The biggest difference between humans and animals is the thinking ability of the neocortex.

Then there is the midbrain, also called the horse brain, which is the brain of mammals. Its function is to make animals have emotional and social relations. Horses are mammals, and most mammals hunt, raise their offspring and avoid natural enemies in groups. In order to survive, they form partnerships with animals and cooperate with each other. Motherly love, friendship and other feelings will naturally arise. Natural selection makes animals feel eager to live in groups, and once they leave the group, they will feel uneasy.

What's next? It's a crocodile brain. Crocodile brain is the oldest brain, because there is basically only brain stem in crocodile brain. So they can only respond to the simplest sensory stimuli, either attacking, fleeing or not moving. Crocodile, all his movements are basic. He has no thoughts and no feelings.

Swire encountered a problem in financing its customers. He found that no matter how to publicize his financing plan, customers were reluctant to invest money in him. Then he began to study how the human brain works. He studied with a neuroscientist friend for ten years. After repeated observation and thinking, they found that one of the main reasons why his proposal could not impress customers was that his proposal was to think in a new cerebral cortex.

His proposal is full of abstract concepts, terminology, logic, arguments and reasoning. But when most people listen to other people's suggestions, they don't listen with their new cerebral cortex, but with the crocodile's brain. That is to say, if you communicate with the thinking mode of the crocodile brain with the thinking mode of the neocortex, just like you put a windows program on a computer with Mike os system, the result is of course that there is no way to run it.

Other features of the crocodile brain are:

First, the crocodile brain has very limited processing power, just like you try to open a trillion-dollar document with a computer with 32k memory, and it crashes before it is opened.

Secondly, his thinking range is limited and he has a strong sense of self-protection.

Third, he will regard anything new as dangerous. What happens when crocodiles are threatened? Run away Although a person's body won't run away when listening, his brain has already run away, and he refuses to listen to you continue to talk about too many new things.

Fourth, if it is not novel or exciting, just ignore him.

Fifth, if it is not dangerous, ignore him.

Sixth, when he finds something particularly complicated, he will quickly make a summary and abandon him. If you go to a meeting with many abstract expressions, complex demonstrations, a lot of words, no pictures, no videos and no multimedia, you will soon feel very bored.

Now that you know the function of the brain, how to introduce yourself or how to sell your products has a foundation. You should communicate with each other in the way of crocodile brain thinking, not in the way of neocortex thinking.

You can think about how the blockbuster movie started. Take Wolf Warriors 2, a hit this year, as an example. At first, a group of pirates with AK-47s drove a speedboat to a cargo ship. They shot and hijacked the cargo. The ship sounded a red alert and the crew hid. At this time, Jason Wu quickly ran to the front of the deck and jumped into the water, swam to the side of the speedboat, and tied six pirates underwater hundreds of times with his bare hands.

For more than six minutes, your attention was completely attracted by Jason Wu's skill. He didn't give you any new concepts, didn't tell you any new truths, and didn't even have lines. You may have seen similar beginnings in countless blockbusters, but you will still believe them every time.

The operating mechanism of the brain is first survival, then social relations, and finally problem solving. Only when the sense of crisis of survival is triggered first will it gradually rise to the part of social relations and problem solving. And what kind of information can impress crocodiles? Simple and clear, there is no danger, and the most important thing is interesting and novel. You have to impress others in this way, otherwise you will never attract the attention of the audience.

Write the main points of self-introduction

Let's continue to talk about how to write a self-introduction with outstanding highlights. There are several points in writing a good self-introduction:

First, study each other's background. If you go for an interview, first study the culture of the company and the background of the interviewer. It is best to study the outstanding employees of this company, or the contents advocated and emphasized by the leaders of this company, and find the combination point.

I have shared with the media and partners how to use LinkedIn. You can find background information of many companies and interviewers through LinkedIn or Pulse. Similar experience background, * * same hobbies, * * same friends can be the starting point.

Second, you can tell your story in common language. I once introduced Mr. Zhang Shangfeng, the author of Discovering Mental Patterns in previous courses. He put forward the concept of universal speech method. He said that no matter what topic he met, he could speak brilliantly, or at least not badly.

At that time, he gave me a question to test. He said, please take the Buddha as the topic, give you a minute to think, and then start talking. I quickly thought about it and said: mentioning Buddha reminds me of gratitude; Speaking of gratitude, I feel that there were several distinguished people in my previous life, which made me feel particularly grateful. One person is Zhao JiaMin, who created translated words, which was the website that influenced me the most when I was in college. Because the article is translated by transliteration. Let me know what the standard of a good article is. I am grateful that my first job after graduation set such a high standard, and he has benefited me a lot so far. Although this story is not so wonderful, it is a difficult proposition to think about, and it is good to finish it.

The general research method here is to relate any topic to your personal experience. Your personal experience is more likely to lead to other people's comments. During my course in Socket College, several research assistants helped me prepare the materials, and Linlin was one of them. I invited her to join the writing elite group and needed her to introduce herself.

In the long self-introduction, she wrote such a passage. She said that she was dragged into the group by the teacher today, and she was lucky to meet many excellent people. I remember seeing a sentence a while ago, which touched me very much. If you want to run far, run together. At school, whether it's winter long-distance running in junior high school, hiking in senior high school or 50 km training, we all act together. Even the complicated mechanical drawings in the university are girls in our dormitory. In the corridor, they talked from evening 10 until after 7 o'clock in the morning. In a class of about 200 students, only a few girls handed in their homework. That sense of accomplishment is beyond words. It also taught me that some things must be done together. Everyone can go further through encouragement and progress.

Some students in the group responded immediately after listening and said that I noticed the 50-kilometer training. I think Linlin's self-introduction is more exciting than my last paragraph, because she wrote a good story. This story tells us a simple truth-if you want to run far, run together. She may not have written the general speech method, but she uses it freely in her self-introduction.

Third, tell stories with contrast and conflict. In the wonderful exhibition of the fourth season, there is a contestant named Talia Liu, who is the founder of Honey Bud. Talking about investment, he said that he once wrote such a short message seriously: Hello, xu teacher, I am a graduate of Peking University, and now I am opening a Taobao shop. My sales reached 30 million, but I was very unhappy. I heard that you are the spiritual mentor of the youth, and I am a confused youth. Do you have time to enlighten me?

Ladies and gentlemen, this message is very interesting. Let me interpret it sentence by sentence. "I am a graduate of Peking University", which means that he is a highly educated elite; But now I'm opening a Taobao shop. After graduating from Peking University, why do you want to open a Taobao shop? It is easy to think of stories like selling pork after graduation from Peking University. With such a big contrast, we can attract the attention of Teacher Xu Xiaoping.

"My sales have reached 30 million." At this time, there was another reversal. Although I run Taobao, I earn a lot. But I am very unhappy. I can sell it for 30 million. I made a lot of money, but I was not happy. "I heard that you are the spiritual mentor of youth, and I am a confused youth. Do you have time to enlighten me? " You can notice that Xu Xiaoping has been a young mentor for many years. He has always been willing to help outstanding young people solve their doubts. So, what he said-you are the spiritual mentor of the youth, and I am a confused youth, which can leave a very deep impression on Mr. Xu Xiaoping. So, two minutes after receiving the news, Xu Xiaoping immediately called Talia Liu back. Later, he became an angel investor in Talia Liu.

Fourth, turn shortcomings into advantages. Stalin had a strong Georgian accent and spoke in a low voice in public. If there is no microphone, people around him can't even hear what he is saying. Compared with Lenin and Hitler, Stalin has no advantage at all. So Stalin told others that he was a doer; He emphasizes that he doesn't brag or show off, because he is all thumbs, so he always does things in a down-to-earth manner.

Stalin's practice can give us a lot of enlightenment. Many people say that we should try our best to cover up our shortcomings and highlight our strengths. In fact, you can talk about your own shortcomings. You should add a "but" after every talk about your shortcomings. For example, you can say that you are impatient, but you must add your own strong execution and not let things drag on. For example, you can say that your shipment is slow, but because you are cautious and pay attention to details, it looks slow.

The advantage of introducing your shortcomings is that when others see your shortcomings, it will be easier to accept them because you have already told them. Therefore, in her view, this is a matter of course.

Fifth, send more positive information. Many people think that they should be honest about their strengths and weaknesses. Between close friends and partners, I think it is applicable. But in front of new people, we should release positive information as much as possible. For example, I recently started fitness and lost five pounds a month. I used to run only three kilometers, but now I can run five kilometers. Another example is that I opened an open class on the Internet with little publicity, and 1000 people signed up for it. Sending positive messages will make others feel good about you.

Sixth, tell a successful thing you have done, even if it is a small thing.

First, you can find a successful case. I have a student who asked me out two years ago. In the past two years, he has tried to write various types of articles. Recently, there was a hot news that McDonald's Company changed its name to Golden Arch. With the help of this hot information, he bought the domain name of Golden Arch for 9800 yuan, and she sold it for 25000 yuan an hour later, making a net profit of 15000 yuan. At the same time, I immediately wrote an article "Because McDonald's changed its name, I earned 15000 an hour". This article has been read by 6.5438+0.5 million in three days. With only 4,000 fans, this article brought him an increase of 6,000 fans. In many groups, when he introduces himself again, he only needs to skim this article and everyone will know.

Second, you can find it through your own interests. Like the CEO of Starbucks, he is the 70-level sacrifice and game guild leader of World of Warcraft. He will play games for six hours every week because he thinks he has learned the core of leadership and management from games. Yao Ming and Jay Chou are also famous Warcraft players. You can tell others about your interests and let others know about you.

Third, you can even start with the ability to find movie resources. If you can find minority movie resources, you have done a good job in search and research. If you are asked to find information about a course, you can also find it. If you want to write a good article, you need to have a very strong search ability.

The fourth is to do a big job. Some people don't need to introduce themselves, such as Jobs, Ma Hua Teng and Lei Jun, and they don't need to introduce themselves to do anything. Some people need to introduce themselves. Li Xiaolai and Luo Zhenyu, for example, are known among some people; Some people, others do not know him. Of course, there are still some people who need to introduce themselves on a larger scale.

So everyone should concentrate on doing one thing as well as possible and become an expert in this field. That way, you don't have to worry about introducing yourself. That sentence, I also wrote it to myself.