Pre-sales

Notes:

Scope of product problems:

When encountering buyers who actively ask customer service to recommend products, you must understand the buyer’s shopping needs and make targeted recommendations. Recommendation; avoid blind recommendation

How to understand buyer needs? It is mainly divided into the following steps:

(1) Exploring basic information:

You can see the consumer's purchasing power, purchase frequency, credit rating, purchase record, and whether there are any remarks. Special preferences, purchase time in our store are all in order to provide more thoughtful service when recommending to customers.

(2) Guess the user’s age and gender based on the product

For example, through the selected product style, specific products and festival times, you can roughly guess some of the user’s basic information, etc. ;

(3) Detect consumer preferences

Consumer preferences usually fall into the following seven common types:

(4) Detect purchase intentions

Generally speaking, the purchasing intentions of home improvement consumers are divided into two categories: self-use and purchase. How to find out what consumers really need? It may take tactful communication and judgment to come to a conclusion. For example:

(5) How to inquire about purchasing needs

The open inquiry method refers to raising questions and providing customers with multiple solutions or ideas, with many options. , allowing customers to choose their own open inquiry method is not conducive to accurately understanding customer needs.

The closed-ended inquiry method refers to giving answers and allowing customers to choose one, so as to narrow the scope of recommendations.

(6) Principles of product recommendation

Recommendation cannot be done all at once. It should be gradually progressive and slowly narrow the scope of recommendations, and finally achieve successful recommendation of products that consumers need.